Facebook Inc. (FB)
Net Profit Margin
since 2012
Beginner level
Calculation
Facebook Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Revenue1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2018 | 39.60% | = | 100 | × | 22,112 | ÷ | 55,838 |
| Dec 31, 2017 | 39.20% | = | 100 | × | 15,934 | ÷ | 40,653 |
| Dec 31, 2016 | 36.97% | = | 100 | × | 10,217 | ÷ | 27,638 |
| Dec 31, 2015 | 20.57% | = | 100 | × | 3,688 | ÷ | 17,928 |
| Dec 31, 2014 | 23.58% | = | 100 | × | 2,940 | ÷ | 12,466 |
| Dec 31, 2013 | 19.05% | = | 100 | × | 1,500 | ÷ | 7,872 |
| Dec 31, 2012 | 1.04% | = | 100 | × | 53 | ÷ | 5,089 |
Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29), 10-K (filing date: 2014-01-31), 10-K (filing date: 2013-02-01).
1 US$ in millions
Comparison to Competitors
Facebook Inc., net profit margin, long-term trends, comparison to competitors
| Facebook Inc. | Adobe Inc. | Alphabet Inc. | International Business Machines Corp. | Intuit Inc. | Microsoft Corp. | Oracle Corp. | salesforce.com inc. | |
|---|---|---|---|---|---|---|---|---|
| Dec 31, 2018 | 39.60% | 28.69% | 22.46% | 10.97% | 20.31% | 15.02% | 9.60% | 1.22% |
| Dec 31, 2017 | 39.20% | 23.20% | 11.42% | 7.27% | 18.76% | 23.57% | 24.74% | 2.14% |
| Dec 31, 2016 | 36.97% | 19.96% | 21.58% | 14.86% | 20.86% | 19.69% | 24.03% | -0.71% |
| Dec 31, 2015 | 20.57% | 13.13% | 21.80% | 16.14% | 8.71% | 13.03% | 26.00% | -4.89% |
| Dec 31, 2014 | 23.58% | 6.47% | 21.88% | 12.96% | 20.13% | 25.42% | 28.62% | -5.70% |
| Dec 31, 2013 | 19.05% | 7.15% | 21.60% | 16.52% | 20.57% | 28.08% | 29.38% | -8.87% |
| Dec 31, 2012 | 1.04% | 18.91% | 21.40% | 15.89% | 19.08% | 23.03% | 26.89% | -0.51% |
Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29), 10-K (filing date: 2014-01-31), 10-K (filing date: 2013-02-01).
Comparison to Sector (Software & Computer Services)
Facebook Inc., net profit margin, long-term trends, comparison to sector (software & computer services)
| Facebook Inc. | Software & Computer Services | |
|---|---|---|
| Dec 31, 2018 | 39.60% | 19.18% |
| Dec 31, 2017 | 39.20% | 17.86% |
| Dec 31, 2016 | 36.97% | 20.56% |
| Dec 31, 2015 | 20.57% | 17.48% |
| Dec 31, 2014 | 23.58% | 20.50% |
| Dec 31, 2013 | 19.05% | 21.98% |
| Dec 31, 2012 | 1.04% | 19.89% |
Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29), 10-K (filing date: 2014-01-31), 10-K (filing date: 2013-02-01).
Comparison to Industry (Technology)
Facebook Inc., net profit margin, long-term trends, comparison to industry (technology)
| Facebook Inc. | Technology | |
|---|---|---|
| Dec 31, 2018 | 39.60% | 21.05% |
| Dec 31, 2017 | 39.20% | 18.79% |
| Dec 31, 2016 | 36.97% | 19.69% |
| Dec 31, 2015 | 20.57% | 19.66% |
| Dec 31, 2014 | 23.58% | 20.66% |
| Dec 31, 2013 | 19.05% | 21.20% |
| Dec 31, 2012 | 1.04% | 21.07% |
Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29), 10-K (filing date: 2014-01-31), 10-K (filing date: 2013-02-01).