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Kellanova (NYSE:K)

This company has been moved to the archive! The financial data has not been updated since August 1, 2024.

Analysis of Goodwill and Intangible Assets

Microsoft Excel

Goodwill and Intangible Asset Disclosure

Kellanova, balance sheet: goodwill and intangible assets

US$ in millions

Microsoft Excel
Dec 30, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 28, 2019
Goodwill 5,160 5,686 5,771 5,799 5,861
Intangibles subject to amortization, gross amount 334 489 521 544 594
Accumulated amortization (154) (162) (143) (121) (101)
Intangibles subject to amortization, net amount 180 327 378 423 493
Intangibles not subject to amortization 1,750 1,969 2,031 2,068 2,083
Other intangibles, net 1,930 2,296 2,409 2,491 2,576
Goodwill and other intangibles, net 7,090 7,982 8,180 8,290 8,437

Based on: 10-K (reporting date: 2023-12-30), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-28).


A consistent downward trend is observed across all categories of goodwill and intangible assets from December 28, 2019, through December 30, 2023. Total goodwill and other net intangibles decreased from 8,437 million US$ to 7,090 million US$, reflecting a systematic reduction in the carrying value of these assets over the five-year period.

Goodwill Analysis
Goodwill experienced a steady decline, falling from 5,861 million US$ in 2019 to 5,160 million US$ by 2023. The most pronounced decrease occurred between 2022 and 2023, where the value dropped by 526 million US$, indicating a potential acceleration in impairment charges or the divestiture of specific business segments.
Amortizable Intangible Assets
Intangible assets subject to amortization exhibited a significant contraction. The gross amount decreased from 594 million US$ to 334 million US$, while the net carrying value dropped from 493 million US$ to 180 million US$. Accumulated amortization increased from -101 million US$ in 2019 to a peak of -162 million US$ in 2022, before slightly decreasing to -154 million US$ in 2023. This suggests that the reduction in net value is driven by both the natural expiration of assets and a lack of significant new amortizable intangible acquisitions.
Non-Amortizable and Other Intangibles
Intangibles not subject to amortization declined from 2,083 million US$ in 2019 to 1,750 million US$ in 2023. In parallel, other net intangibles decreased from 2,576 million US$ to 1,930 million US$. The steady erosion of these values suggests a gradual write-down or reallocation of indefinite-lived assets over the analyzed period.
Aggregate Intangible Asset Trajectory
The comprehensive decline in total goodwill and net intangibles indicates a contraction of the company's balance sheet regarding non-physical assets. The total reduction of approximately 1,347 million US$ over five years points toward a period of asset optimization or value impairment rather than organic growth through acquisitions.

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Adjustments to Financial Statements: Removal of Goodwill

Kellanova, Financial Data: Reported vs. Adjusted

Kellanova, adjustments to financial statements

US$ in millions

Microsoft Excel
Dec 30, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 28, 2019
Adjustment to Total Assets
Total assets (as reported) 15,621 18,496 18,178 17,996 17,564
Less: Goodwill 5,160 5,686 5,771 5,799 5,861
Total assets (adjusted) 10,461 12,810 12,407 12,197 11,703
Adjustment to Total Kellanova Equity
Total Kellanova equity (as reported) 3,175 3,941 3,720 3,112 2,747
Less: Goodwill 5,160 5,686 5,771 5,799 5,861
Total Kellanova equity (adjusted) (1,985) (1,745) (2,051) (2,687) (3,114)

Based on: 10-K (reporting date: 2023-12-30), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-28).


An analysis of the financial position from 2019 to 2023 reveals a period of steady growth in asset and equity valuations through 2022, followed by a systemic contraction in 2023. The most significant finding is the reliance of the equity position on intangible valuations, as the removal of goodwill transforms the balance sheet from a positive equity position to a deficit.

Asset Valuation and Intangible Composition
Reported total assets grew incrementally from 17.56 billion US dollars in 2019 to a peak of 18.50 billion US dollars in 2022. However, the adjusted total assets—which exclude goodwill and intangible assets—were consistently lower, ranging from 11.70 billion to 12.81 billion US dollars during the same period. This discrepancy indicates that intangible assets comprise a substantial portion of the total asset base, consistently representing approximately 30% to 33% of reported assets until 2023.
Impact of Goodwill Removal on Equity
A critical divergence is observed between reported and adjusted equity. Reported equity maintained a positive trajectory, increasing from 2.75 billion US dollars in 2019 to 3.94 billion US dollars in 2022. Conversely, the adjusted equity remained negative throughout the entire five-year period. The removal of goodwill and intangible assets reveals a tangible net worth deficit, starting at -3.11 billion US dollars in 2019. Although this deficit narrowed to -1.75 billion US dollars by 2022, the underlying structure shows that the company's reported solvency is entirely dependent on non-tangible asset valuations.
Financial Performance Trends in 2023
The 2023 fiscal year marks a reversal in previous trends. Reported total assets declined to 15.62 billion US dollars, and adjusted total assets fell to 10.46 billion US dollars. This contraction is mirrored in the equity accounts; reported equity dropped to 3.18 billion US dollars, while adjusted equity deteriorated from -1.75 billion US dollars in 2022 to -1.99 billion US dollars in 2023. This simultaneous decline across both reported and adjusted metrics suggests a reduction in the overall scale of the balance sheet and a weakening of the tangible equity position.

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Adjusted Financial Ratios: Removal of Goodwill (Summary)

Kellanova, Financial Ratios: Reported vs. Adjusted

Kellanova, adjusted financial ratios

Microsoft Excel
Dec 30, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 28, 2019
Total Asset Turnover
Reported total asset turnover 0.84 0.83 0.78 0.77 0.77
Adjusted total asset turnover 1.25 1.20 1.14 1.13 1.16
Financial Leverage
Reported financial leverage 4.92 4.69 4.89 5.78 6.39
Adjusted financial leverage — — — — —
Return on Equity (ROE)
Reported ROE 29.95% 24.36% 40.00% 40.20% 34.95%
Adjusted ROE — — — — —
Return on Assets (ROA)
Reported ROA 6.09% 5.19% 8.19% 6.95% 5.47%
Adjusted ROA 9.09% 7.49% 11.99% 10.26% 8.20%

Based on: 10-K (reporting date: 2023-12-30), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-28).


The removal of goodwill and intangible assets from the financial analysis reveals a significant divergence between reported and adjusted performance metrics. This discrepancy indicates that a substantial portion of the asset base consists of non-physical acquired assets, which masks the underlying efficiency of the tangible operational base.

Total Asset Turnover
A consistent upward trend is observed in both reported and adjusted turnover ratios from 2019 to 2023. Reported total asset turnover increased from 0.77 to 0.84, while adjusted total asset turnover rose from 1.16 to 1.25. The consistently higher adjusted values demonstrate that the company generates more revenue per unit of tangible assets than per unit of total assets, suggesting that the asset base is heavily weighted by non-earning intangible assets.
Return on Assets (ROA)
Adjusted ROA exhibits a marked increase over reported ROA throughout the analyzed period. Reported ROA fluctuated from 5.47% in 2019 to 6.09% in 2023, with a notable peak of 8.19% in 2021. In contrast, adjusted ROA maintained a higher baseline, rising from 8.20% in 2019 to 9.09% in 2023, and reaching a peak of 11.99% in 2021. The parallel movement between these two metrics suggests that while overall profitability trends are consistent, the exclusion of goodwill significantly enhances the perceived return on the company's operating capital.
Financial Leverage and ROE
Reported financial leverage exhibited a general downward trend, decreasing from 6.39 in 2019 to 4.92 in 2023, indicating a reduction in the proportion of debt used to finance assets. Reported ROE followed a volatile path, peaking at 40.20% in 2020 before settling at 29.95% in 2023, reflecting the combined impact of fluctuating net income and changes in the equity base.

The data indicates that the operational efficiency of the company is stronger than reported figures suggest. The positive trajectory of both reported and adjusted total asset turnover, combined with the significantly higher adjusted ROA, confirms that the core tangible asset base is becoming increasingly productive.

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Adjusted Total Asset Turnover

Microsoft Excel
Dec 30, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 28, 2019
As Reported
Selected Financial Data (US$ in millions)
Net sales 13,122 15,315 14,181 13,770 13,578
Total assets 15,621 18,496 18,178 17,996 17,564
Activity Ratio
Total asset turnover1 0.84 0.83 0.78 0.77 0.77
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net sales 13,122 15,315 14,181 13,770 13,578
Adjusted total assets 10,461 12,810 12,407 12,197 11,703
Activity Ratio
Adjusted total asset turnover2 1.25 1.20 1.14 1.13 1.16

Based on: 10-K (reporting date: 2023-12-30), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-28).

2023 Calculations

1 Total asset turnover = Net sales ÷ Total assets
= 13,122 ÷ 15,621 = 0.84

2 Adjusted total asset turnover = Net sales ÷ Adjusted total assets
= 13,122 ÷ 10,461 = 1.25


A consistent upward trend in asset efficiency is observed from 2019 through 2023. While total assets experienced a period of gradual growth followed by a significant contraction in the final year, both reported and adjusted asset turnover ratios improved steadily over the five-year period.

Asset Base Trends
Reported total assets increased from 17,564 million US$ in 2019 to a peak of 18,496 million US$ in 2022, before declining to 15,621 million US$ in 2023. Adjusted total assets followed a similar trajectory, peaking in 2022 at 12,810 million US$ and decreasing to 10,461 million US$ by 2023. The persistent gap between reported and adjusted figures indicates a substantial presence of goodwill and intangible assets throughout the period.
Reported Total Asset Turnover
The reported turnover ratio demonstrated a stable and progressive increase, rising from 0.77 in 2019 to 0.84 in 2023. This indicates a gradual improvement in the company's ability to generate revenue from its entire asset base, including intangible components.
Adjusted Total Asset Turnover
The adjusted turnover ratio, which excludes goodwill and intangible assets, remained consistently higher than the reported ratio. This figure rose from 1.16 in 2019 to 1.25 in 2023. The widening gap between reported and adjusted turnover emphasizes that the core tangible assets are utilized more efficiently than the overall asset base suggests.
Efficiency Analysis
The most significant improvement in both turnover metrics occurred between 2022 and 2023. During this interval, the reduction in the asset base coincided with the highest recorded turnover ratios (0.84 reported and 1.25 adjusted), suggesting a lean operational shift or a strategic divestiture of assets that enhanced overall productivity.

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Adjusted Financial Leverage

Microsoft Excel
Dec 30, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 28, 2019
As Reported
Selected Financial Data (US$ in millions)
Total assets 15,621 18,496 18,178 17,996 17,564
Total Kellanova equity 3,175 3,941 3,720 3,112 2,747
Solvency Ratio
Financial leverage1 4.92 4.69 4.89 5.78 6.39
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted total assets 10,461 12,810 12,407 12,197 11,703
Adjusted total Kellanova equity (1,985) (1,745) (2,051) (2,687) (3,114)
Solvency Ratio
Adjusted financial leverage2 — — — — —

Based on: 10-K (reporting date: 2023-12-30), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-28).

2023 Calculations

1 Financial leverage = Total assets ÷ Total Kellanova equity
= 15,621 ÷ 3,175 = 4.92

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted total Kellanova equity
= 10,461 ÷ -1,985 = —


The analysis of the balance sheet from 2019 to 2023 reveals a significant divergence between reported financial metrics and those adjusted for goodwill and intangible assets. While reported figures suggest a stable capitalization structure, the adjusted metrics indicate a persistent deficiency in tangible net worth.

Asset Composition and Trends
Reported total assets exhibited gradual growth from 2019 to 2022, peaking at 18,496 million US$, followed by a contraction to 15,621 million US$ in 2023. Adjusted total assets followed a similar trajectory, peaking at 12,810 million US$ in 2022 before declining to 10,461 million US$ in 2023. The consistent gap between reported and adjusted figures highlights a substantial reliance on intangible assets to maintain the total asset base.
Equity and Tangible Net Worth
A critical disparity is observed in the equity accounts. Reported total equity remained positive throughout the period, increasing from 2,747 million US$ in 2019 to 3,941 million US$ in 2022, before declining to 3,175 million US$ in 2023. In contrast, adjusted total equity remained negative for the entire five-year duration. Although adjusted equity showed a trend of improvement from -3,114 million US$ in 2019 to a high of -1,745 million US$ in 2022, it regressed to -1,985 million US$ by the end of 2023. This indicates that the entity's tangible assets are insufficient to cover its total liabilities.
Financial Leverage Dynamics
Reported financial leverage demonstrated a general downward trend, decreasing from 6.39 in 2019 to 4.69 in 2022, with a slight uptick to 4.92 in 2023. However, this perceived improvement in leverage is neutralized when considering adjusted figures. Because adjusted equity is consistently negative, the adjusted financial leverage reflects a state of negative tangible equity, suggesting that the solvency profile of the organization is heavily dependent on the carrying value of goodwill and intangible assets.

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Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 30, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 28, 2019
As Reported
Selected Financial Data (US$ in millions)
Net income attributable to Kellanova 951 960 1,488 1,251 960
Total Kellanova equity 3,175 3,941 3,720 3,112 2,747
Profitability Ratio
ROE1 29.95% 24.36% 40.00% 40.20% 34.95%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income attributable to Kellanova 951 960 1,488 1,251 960
Adjusted total Kellanova equity (1,985) (1,745) (2,051) (2,687) (3,114)
Profitability Ratio
Adjusted ROE2 — — — — —

Based on: 10-K (reporting date: 2023-12-30), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-28).

2023 Calculations

1 ROE = 100 × Net income attributable to Kellanova ÷ Total Kellanova equity
= 100 × 951 ÷ 3,175 = 29.95%

2 Adjusted ROE = 100 × Net income attributable to Kellanova ÷ Adjusted total Kellanova equity
= 100 × 951 ÷ -1,985 = —


A significant divergence is observed between the reported and adjusted equity positions from 2019 to 2023. While reported equity remained positive throughout the period, adjusted equity was consistently negative, indicating that the valuation of goodwill and intangible assets exceeds the total reported equity of the entity.

Reported Total Equity Trends
Reported equity showed a growth trend from 2019 to 2022, increasing from US$ 2,747 million to a peak of US$ 3,941 million. This upward trajectory was reversed in 2023, where equity declined to US$ 3,175 million.
Adjusted Total Equity Dynamics
The adjusted equity figures remained in negative territory for the entire five-year duration. A period of improvement was noted between 2019 and 2022, as the deficit narrowed from US$ -3,114 million to US$ -1,745 million. However, this trend reversed in 2023, with the deficit widening to US$ -1,985 million.
Reported Return on Equity (ROE) Observations
Reported ROE exhibited fluctuation, reaching its highest levels in 2020 (40.20%) and 2021 (40.00%). A notable decline occurred in 2022 to 24.36%, followed by a partial recovery to 29.95% in 2023. The lack of adjusted ROE data, in conjunction with the negative adjusted equity, suggests that reported profitability metrics are substantially influenced by the inclusion of intangible assets in the equity base.

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Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 30, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 28, 2019
As Reported
Selected Financial Data (US$ in millions)
Net income attributable to Kellanova 951 960 1,488 1,251 960
Total assets 15,621 18,496 18,178 17,996 17,564
Profitability Ratio
ROA1 6.09% 5.19% 8.19% 6.95% 5.47%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income attributable to Kellanova 951 960 1,488 1,251 960
Adjusted total assets 10,461 12,810 12,407 12,197 11,703
Profitability Ratio
Adjusted ROA2 9.09% 7.49% 11.99% 10.26% 8.20%

Based on: 10-K (reporting date: 2023-12-30), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-28).

2023 Calculations

1 ROA = 100 × Net income attributable to Kellanova ÷ Total assets
= 100 × 951 ÷ 15,621 = 6.09%

2 Adjusted ROA = 100 × Net income attributable to Kellanova ÷ Adjusted total assets
= 100 × 951 ÷ 10,461 = 9.09%


An analysis of asset utilization and efficiency reveals a period of steady growth followed by a significant contraction in the final year. Total reported assets expanded from 2019 through 2022 before decreasing to 15,621 million US$ in 2023. Adjusted total assets mirrored this trajectory, experiencing a decline to 10,461 million US$ in the same period.

Impact of Intangible Assets on Asset Base
A persistent gap is observed between reported and adjusted total assets, confirming a substantial presence of goodwill and intangible assets on the balance sheet. This variance remained relatively stable from 2019 to 2022 but contracted in 2023, coinciding with the overall reduction in the asset base.
Return on Assets (ROA) Trends
Both reported and adjusted ROA demonstrated an upward trend between 2019 and 2021, peaking at 8.19% and 11.99%, respectively. A sharp decline occurred in 2022, followed by a recovery in 2023, where the reported ROA rose to 6.09% and the adjusted ROA climbed to 9.09%.
Comparative Efficiency Analysis
The adjusted ROA consistently exceeds the reported ROA across all analyzed periods, indicating that the exclusion of goodwill and intangible assets yields a higher measure of operational asset efficiency. The differential between these two metrics highlights the dilutive effect that intangible assets exert on the reported return profile.

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