Net Profit Margin
since 2005
Calculation
Deckers Outdoor Corp., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Net sales1 | |
|---|---|---|---|---|---|---|---|
| Mar 31, 2023 | 14.25% | = | 100 | × | 516,822) | ÷ | 3,627,286) |
| Mar 31, 2022 | 14.35% | = | 100 | × | 451,949) | ÷ | 3,150,339) |
| Mar 31, 2021 | 15.03% | = | 100 | × | 382,575) | ÷ | 2,545,641) |
| Mar 31, 2020 | 12.95% | = | 100 | × | 276,142) | ÷ | 2,132,689) |
| Mar 31, 2019 | 13.08% | = | 100 | × | 264,308) | ÷ | 2,020,437) |
| Mar 31, 2018 | 6.01% | = | 100 | × | 114,394) | ÷ | 1,903,339) |
| Mar 31, 2017 | 0.32% | = | 100 | × | 5,710) | ÷ | 1,790,147) |
| Mar 31, 2016 | 6.52% | = | 100 | × | 122,265) | ÷ | 1,875,197) |
| Mar 31, 2015 | 8.90% | = | 100 | × | 161,780) | ÷ | 1,817,057) |
| Dec 31, 2014 | -0.91% | = | 100 | × | (2,685) | ÷ | 294,716) |
| Dec 31, 2013 | 9.36% | = | 100 | × | 145,689) | ÷ | 1,556,618) |
| Dec 31, 2012 | 9.12% | = | 100 | × | 129,014) | ÷ | 1,414,398) |
| Dec 31, 2011 | 14.45% | = | 100 | × | 199,052) | ÷ | 1,377,283) |
| Dec 31, 2010 | 15.81% | = | 100 | × | 158,235) | ÷ | 1,000,989) |
| Dec 31, 2009 | 14.36% | = | 100 | × | 116,786) | ÷ | 813,177) |
| Dec 31, 2008 | 10.73% | = | 100 | × | 73,948) | ÷ | 689,445) |
| Dec 31, 2007 | 14.80% | = | 100 | × | 66,437) | ÷ | 448,929) |
| Dec 31, 2006 | 10.05% | = | 100 | × | 30,609) | ÷ | 304,423) |
| Dec 31, 2005 | 12.03% | = | 100 | × | 31,845) | ÷ | 264,760) |
Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31), 10-K (reporting date: 2017-03-31), 10-K (reporting date: 2016-03-31), 10-K (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in thousands
The financial trajectory from 2005 to 2023 is characterized by substantial long-term growth in top-line revenue accompanied by cyclical fluctuations in profitability. While net sales expanded from approximately 264.8 million USD in 2005 to 3.6 billion USD by 2023, the net profit margin experienced periods of stability, severe contraction, and eventual recovery.
- Early Growth and Profitability (2005–2011)
- During this period, net profit margins remained relatively robust, generally oscillating between 10% and 16%. A peak margin of 15.81% was recorded in 2010. This era was marked by consistent growth in both net sales and net income, establishing a strong baseline for operational efficiency.
- Period of Margin Compression and Volatility (2012–2017)
- A downward trend in profitability began in 2012, with margins dipping to 9.12%. A significant anomaly is observed in 2014, where a sharp decline in net sales to 294.7 million USD coincided with a net loss, resulting in a negative profit margin of -0.91%. Although sales recovered in subsequent years, margins remained suppressed, reaching a low of 0.32% in 2017, suggesting a period of increased operational costs or pricing pressures relative to revenue.
- Recovery and Stabilized Expansion (2018–2023)
- A decisive recovery occurred in 2018, with the net profit margin rebounding to 13.08%. From 2018 through 2023, profitability remained stable and high, fluctuating within a narrow band between 12.95% and 15.03%. This phase demonstrates an ability to scale operations efficiently, as net sales grew to 3.6 billion USD while maintaining consistent profit margins, leading to a peak net income of 516.8 million USD in 2023.
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Comparison to Competitors
Deckers Outdoor Corp., net profit margin, long-term trends, comparison to competitors
| Deckers Outdoor Corp. | lululemon athletica inc. | Nike Inc. | |
|---|---|---|---|
| Mar 31, 2023 | 14.25% | 10.54% | 9.90% |
| Mar 31, 2022 | 14.35% | 15.59% | 12.94% |
| Mar 31, 2021 | 15.03% | 13.38% | 12.86% |
| Mar 31, 2020 | 12.95% | 16.22% | 6.79% |
| Mar 31, 2019 | 13.08% | 14.71% | 10.30% |
| Mar 31, 2018 | 6.01% | 9.76% | 5.31% |
| Mar 31, 2017 | 0.32% | 12.94% | 12.34% |
| Mar 31, 2016 | 6.52% | 12.91% | 11.61% |
| Mar 31, 2015 | 8.90% | 13.30% | 10.70% |
| Dec 31, 2014 | -0.91% | 17.57% | 9.69% |
| Dec 31, 2013 | 9.36% | 19.74% | 9.82% |
| Dec 31, 2012 | 9.12% | 18.39% | 9.21% |
| Dec 31, 2011 | 14.45% | 17.12% | 10.22% |
| Dec 31, 2010 | 15.81% | 12.87% | 10.03% |
| Dec 31, 2009 | 14.36% | 11.14% | 7.75% |
| Dec 31, 2008 | 10.73% | 11.23% | 10.11% |
| Dec 31, 2007 | 14.80% | — | 9.14% |
| Dec 31, 2006 | 10.05% | — | 9.31% |
| Dec 31, 2005 | 12.03% | — | 8.82% |
Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31), 10-K (reporting date: 2017-03-31), 10-K (reporting date: 2016-03-31), 10-K (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Durables & Apparel)
Deckers Outdoor Corp., net profit margin, long-term trends, comparison to sector (consumer durables & apparel)
| Deckers Outdoor Corp. | Consumer Durables & Apparel | |
|---|---|---|
| Mar 31, 2023 | 14.25% | 9.99% |
| Mar 31, 2022 | 14.35% | 13.26% |
| Mar 31, 2021 | 15.03% | 12.91% |
| Mar 31, 2020 | 12.95% | 7.70% |
| Mar 31, 2019 | 13.08% | 10.64% |
| Mar 31, 2018 | 6.01% | 5.61% |
| Mar 31, 2017 | 0.32% | 12.38% |
| Mar 31, 2016 | 6.52% | 11.69% |
| Mar 31, 2015 | 8.90% | 10.84% |
| Dec 31, 2014 | -0.91% | 10.11% |
| Dec 31, 2013 | 9.36% | 10.33% |
| Dec 31, 2012 | 9.12% | 9.58% |
| Dec 31, 2011 | 14.45% | 10.45% |
| Dec 31, 2010 | 15.81% | 10.09% |
| Dec 31, 2009 | 14.36% | 7.81% |
| Dec 31, 2008 | 10.73% | 10.13% |
| Dec 31, 2007 | 14.80% | 9.14% |
| Dec 31, 2006 | 10.05% | 9.31% |
| Dec 31, 2005 | 12.03% | 8.82% |
Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31), 10-K (reporting date: 2017-03-31), 10-K (reporting date: 2016-03-31), 10-K (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
Deckers Outdoor Corp., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| Deckers Outdoor Corp. | Consumer Discretionary | |
|---|---|---|
| Mar 31, 2023 | 14.25% | 7.84% |
| Mar 31, 2022 | 14.35% | 5.02% |
| Mar 31, 2021 | 15.03% | 9.12% |
| Mar 31, 2020 | 12.95% | 5.18% |
| Mar 31, 2019 | 13.08% | 5.92% |
| Mar 31, 2018 | 6.01% | 6.19% |
| Mar 31, 2017 | 0.32% | 4.38% |
| Mar 31, 2016 | 6.52% | 5.77% |
| Mar 31, 2015 | 8.90% | 6.37% |
| Dec 31, 2014 | -0.91% | 4.66% |
| Dec 31, 2013 | 9.36% | 5.29% |
| Dec 31, 2012 | 9.12% | 5.32% |
| Dec 31, 2011 | 14.45% | 8.80% |
| Dec 31, 2010 | 15.81% | 5.80% |
| Dec 31, 2009 | 14.36% | 4.94% |
| Dec 31, 2008 | 10.73% | 0.22% |
| Dec 31, 2007 | 14.80% | 3.23% |
| Dec 31, 2006 | 10.05% | 0.73% |
| Dec 31, 2005 | 12.03% | 4.49% |
Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31), 10-K (reporting date: 2017-03-31), 10-K (reporting date: 2016-03-31), 10-K (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).