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Deckers Outdoor Corp. (NYSE:DECK)

This company has been moved to the archive! The financial data has not been updated since February 5, 2024.

Analysis of Reportable Segments

Microsoft Excel

Segment Profit Margin

Deckers Outdoor Corp., profit margin by reportable segment

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
UGG Wholesale 26.59% 28.97% 33.58% 34.03% 33.86% 29.44%
HOKA Wholesale 30.81% 24.71% 27.44% 22.32% 19.30% 15.79%
Teva Wholesale 21.86% 25.79% 25.60% 25.81% 23.40% 17.36%
Sanuk Wholesale 10.45% 21.32% -0.61% 8.14% 18.31% 18.49%
Other Brands Wholesale -3.13% 23.16% 31.10% 23.95% 24.31% 7.55%
Direct-to-Consumer 34.70% 35.88% 32.76% 24.77% 25.94% 21.92%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).


An analysis of segment profit margins reveals a strategic shift in profitability drivers, characterized by the significant expansion of Direct-to-Consumer (DTC) and HOKA Wholesale margins, contrasted with increased volatility in smaller wholesale brands and a recent contraction in UGG Wholesale margins.

Direct-to-Consumer (DTC)
This segment demonstrates the most consistent and sustainable growth trajectory. Margins expanded steadily from 21.92% in 2018 to a peak of 35.88% in 2022, ending at 34.70% in 2023. The sustained increase indicates improved operational efficiency and a successful shift toward higher-margin sales channels.
HOKA Wholesale
A strong upward trend is observed in this segment, which nearly doubled its profit margin over the period. Starting at 15.79% in 2018, the margin climbed to 30.81% by 2023. Despite a minor dip in 2022 to 24.71%, the overall trajectory suggests increasing brand equity and pricing power within the wholesale market.
UGG Wholesale
UGG margins exhibited a period of stability followed by a decline. After rising from 29.44% in 2018 to a plateau of approximately 34% between 2019 and 2021, a downward trend emerged, with margins falling to 26.59% by 2023. This represents a notable contraction in profitability for the company's established wholesale brand.
Teva Wholesale
Profitability in the Teva segment remained relatively stable compared to other wholesale lines. Margins increased from 17.36% in 2018 to a peak of 25.81% in 2020, maintaining a range between 25% and 26% through 2022 before declining to 21.86% in 2023.
Sanuk and Other Brands Wholesale
These segments are characterized by high volatility and inconsistent performance. Sanuk Wholesale experienced a severe decline, reaching a negative margin of -0.61% in 2021, before a temporary recovery in 2022 and a subsequent drop to 10.45% in 2023. Similarly, Other Brands Wholesale showed erratic movement, peaking at 31.10% in 2021 before collapsing to -3.13% in 2023.

Overall, the profitability profile has transitioned from a reliance on UGG Wholesale toward a more balanced distribution between HOKA Wholesale and the Direct-to-Consumer channel. While the primary growth engines have seen margin expansion, the volatility and recent declines in the smaller wholesale segments and UGG indicate potential headwinds in wholesale pricing or cost structures.

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Segment Profit Margin: UGG Wholesale

Deckers Outdoor Corp.; UGG Wholesale; segment profit margin calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations 267,013 315,240 292,718 303,908 300,761 247,826
Net sales 1,004,356 1,088,082 871,799 892,990 888,347 841,893
Segment Profitability Ratio
Segment profit margin1 26.59% 28.97% 33.58% 34.03% 33.86% 29.44%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment profit margin = 100 × Income (loss) from operations ÷ Net sales
= 100 × 267,013 ÷ 1,004,356 = 26.59%


The UGG Wholesale segment experienced a period of volatility in profitability and revenue between March 31, 2018, and March 31, 2023. While net sales reached a peak in 2022, the segment profit margin followed a non-linear trajectory, peaking mid-period before entering a steady decline.

Net Sales Performance
Net sales grew from 841.9 million USD in 2018 to a peak of 1.088 billion USD in 2022. A slight contraction occurred in 2021, followed by a significant surge in 2022. By March 31, 2023, net sales retreated to 1.004 billion USD, although this remained higher than the figures recorded in the first four years of the analyzed period.
Operating Income Trends
Income from operations showed an initial upward trend, increasing from 247.8 million USD in 2018 to 303.9 million USD in 2020. Following a period of relative stability through 2022, operating income dropped to 267.0 million USD in 2023, marking a decrease from the peak operating levels achieved between 2019 and 2022.
Segment Profit Margin Analysis
The segment profit margin exhibited a distinct bell-shaped curve. After starting at 29.44% in 2018, the margin expanded rapidly to reach a peak of 34.03% by March 31, 2020. However, this efficiency reversed in the subsequent years, declining to 28.97% in 2022 and further dropping to 26.59% in 2023. The final margin recorded is the lowest in the six-year sequence.
Correlation Between Revenue and Profitability
An inverse relationship between revenue growth and margin efficiency is observable in the latter part of the period. Despite 2022 and 2023 having higher net sales than the 2018-2021 period, the profit margins in those years were significantly lower. This indicates that the cost of generating additional sales increased, or pricing power diminished, leading to reduced operational efficiency despite higher top-line volume.

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Segment Profit Margin: HOKA Wholesale

Deckers Outdoor Corp.; HOKA Wholesale; segment profit margin calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations 285,257 155,344 111,208 61,860 35,717 20,954
Net sales 925,877 628,674 405,243 277,097 185,057 132,688
Segment Profitability Ratio
Segment profit margin1 30.81% 24.71% 27.44% 22.32% 19.30% 15.79%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment profit margin = 100 × Income (loss) from operations ÷ Net sales
= 100 × 285,257 ÷ 925,877 = 30.81%


The HOKA Wholesale segment demonstrates a consistent trajectory of aggressive expansion and increasing operational efficiency over the six-year period ending March 31, 2023. Both top-line revenue and operating income exhibit substantial growth, reflecting a successful scaling of the business model.

Revenue Growth and Scaling
Net sales increased from US$ 132.69 million in 2018 to US$ 925.88 million in 2023. This represents a continuous upward trend, with the most significant absolute gains occurring in the final two years of the period, indicating an accelerating market penetration.
Operating Income Performance
Income from operations grew from US$ 20.95 million in 2018 to US$ 285.26 million in 2023. The growth rate of operating income exceeded the growth rate of net sales, which suggests that the segment successfully leveraged its fixed costs as volume increased.
Segment Profit Margin Trends
The segment profit margin expanded from 15.79% in 2018 to a peak of 30.81% in 2023. While the trend was generally positive, a temporary contraction was observed in 2022, when the margin declined to 24.71% from 27.44% in 2021. However, the subsequent recovery to 30.81% in 2023 indicates a strong capacity for margin recovery and enhanced profitability per unit of sale.

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Segment Profit Margin: Teva Wholesale

Deckers Outdoor Corp.; Teva Wholesale; segment profit margin calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations 32,595 33,294 27,120 30,736 27,939 20,400
Net sales 149,111 129,094 105,928 119,108 119,390 117,478
Segment Profitability Ratio
Segment profit margin1 21.86% 25.79% 25.60% 25.81% 23.40% 17.36%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment profit margin = 100 × Income (loss) from operations ÷ Net sales
= 100 × 32,595 ÷ 149,111 = 21.86%


The Teva Wholesale segment experienced a period of significant margin expansion between 2018 and 2022, followed by a contraction in 2023, despite achieving record net sales in the final year of the observed period. The financial trajectory indicates an initial phase of operational optimization followed by a recent decline in profitability ratios during a phase of aggressive revenue growth.

Net Sales Trends
Net sales remained relatively stagnant between 2018 and 2020, hovering around $117 million to $119 million. A notable contraction occurred on March 31, 2021, where sales decreased to $105.9 million. However, the segment subsequently entered a strong growth phase, with sales rising to $129.1 million in 2022 and peaking at $149.1 million by March 31, 2023.
Income from Operations
Operational income demonstrated a general upward trend, increasing from $20.4 million in 2018 to a peak of $33.3 million in 2022. While there was a slight dip in 2021 to $27.1 million, coinciding with the decline in net sales, the segment maintained overall growth in absolute profit terms, ending 2023 at $32.6 million.
Segment Profit Margin Analysis
The segment profit margin saw a sharp increase from 17.36% in 2018 to 23.40% in 2019, eventually stabilizing at a plateau between 25.60% and 25.81% from 2020 through 2022. This suggests a period of high operational efficiency and cost control. However, a significant reversal occurred in 2023, where the margin fell to 21.86%. This decline occurred despite the highest recorded net sales, indicating that operating expenses grew at a rate exceeding revenue growth during the 2023 fiscal year.

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Segment Profit Margin: Sanuk Wholesale

Deckers Outdoor Corp.; Sanuk Wholesale; segment profit margin calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations 2,891 6,463 (162) 3,212 12,781 14,474
Net sales 27,678 30,316 26,566 39,463 69,791 78,283
Segment Profitability Ratio
Segment profit margin1 10.45% 21.32% -0.61% 8.14% 18.31% 18.49%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment profit margin = 100 × Income (loss) from operations ÷ Net sales
= 100 × 2,891 ÷ 27,678 = 10.45%


The Sanuk Wholesale segment experienced significant volatility in both revenue and profitability between fiscal years 2018 and 2023, characterized by a substantial contraction in scale followed by a period of unstable recovery.

Revenue Trends
Net sales showed a consistent downward trajectory from March 31, 2018, through March 31, 2021, falling from 78,283 thousand US dollars to a low of 26,566 thousand US dollars. While a slight increase was recorded in 2022, sales remained significantly below 2018 levels, ending at 27,678 thousand US dollars in 2023.
Operating Profitability
Income from operations mirrored the revenue decline, transitioning from a high of 14,474 thousand US dollars in 2018 to an operating loss of 162 thousand US dollars in 2021. A recovery was observed in 2022 with income rising to 6,463 thousand US dollars, although this figure decreased to 2,891 thousand US dollars by March 31, 2023.
Segment Profit Margin Analysis
The profit margin exhibited high variance, maintaining stability near 18% in 2018 and 2019 before collapsing to -0.61% in 2021. A sharp expansion occurred in 2022, with the margin reaching a period peak of 21.32%. This peak was followed by a reduction to 10.45% in 2023, suggesting a lack of sustained margin stability despite the recovery from the 2021 loss.

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Segment Profit Margin: Other Brands Wholesale

Deckers Outdoor Corp.; Other Brands Wholesale; segment profit margin calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations (1,678) 14,028 21,573 16,087 10,411 1,304
Net sales 53,653 60,573 69,375 67,175 42,818 17,273
Segment Profitability Ratio
Segment profit margin1 -3.13% 23.16% 31.10% 23.95% 24.31% 7.55%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment profit margin = 100 × Income (loss) from operations ÷ Net sales
= 100 × -1,678 ÷ 53,653 = -3.13%


The Other Brands Wholesale segment experienced a period of rapid expansion in both scale and profitability between 2018 and 2021, followed by a notable contraction in revenue and a transition to operating losses by 2023.

Net Sales Performance
Net sales exhibited strong growth from March 31, 2018, to March 31, 2021, increasing from 17.27 million US dollars to a peak of 69.38 million US dollars. However, a downward trend emerged after 2021, with sales declining to 60.57 million US dollars in 2022 and further decreasing to 53.65 million US dollars by March 31, 2023.
Operating Income Trajectory
Income from operations mirrored the sales trend, rising significantly from 1.30 million US dollars in 2018 to a peak of 21.57 million US dollars in 2021. This growth trend reversed sharply in the subsequent two years, with income falling to 14.03 million US dollars in 2022 and culminating in an operating loss of 1.68 million US dollars in 2023.
Segment Profit Margin Volatility
The segment profit margin demonstrated substantial volatility. After starting at 7.55% in 2018, margins expanded rapidly to 24.31% in 2019 and reached a maximum of 31.10% in 2021. A significant erosion of profitability occurred thereafter, with the margin dropping to 23.16% in 2022 and turning negative to -3.13% in 2023, indicating that operating expenses exceeded net sales in the final period analyzed.

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Segment Profit Margin: Direct-to-Consumer

Deckers Outdoor Corp.; Direct-to-Consumer; segment profit margin calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations 508,948 435,414 349,465 182,548 185,449 156,896
Net sales 1,466,611 1,213,600 1,066,730 736,856 715,034 715,724
Segment Profitability Ratio
Segment profit margin1 34.70% 35.88% 32.76% 24.77% 25.94% 21.92%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment profit margin = 100 × Income (loss) from operations ÷ Net sales
= 100 × 508,948 ÷ 1,466,611 = 34.70%


The Direct-to-Consumer segment exhibited significant growth in both top-line revenue and operational profitability between March 31, 2018, and March 31, 2023. The period is characterized by a substantial acceleration in scale and a corresponding expansion in profit margins, particularly following the 2020 fiscal year.

Revenue and Operating Income Trends
Net sales remained relatively stable between 2018 and 2020, fluctuating between 715 million and 736 million US dollars. A sharp upward trajectory began in 2021, with sales increasing to 1.06 billion US dollars and continuing to climb to 1.46 billion US dollars by 2023. Operating income mirrored this growth, rising from 156.9 million US dollars in 2018 to 508.9 million US dollars in 2023, representing a more than threefold increase over the six-year period.
Segment Profit Margin Evolution
The segment profit margin demonstrated a consistent upward trend for the majority of the period, starting at 21.92% in 2018 and peaking at 35.88% in 2022. A significant inflection point is observed between 2020 and 2021, where the margin expanded by approximately 7.99 percentage points. This indicates a period of high operating leverage, where revenue growth significantly outpaced the growth of operational expenses.
Recent Performance Analysis
While net sales continued to grow from 2022 to 2023, the segment profit margin experienced a slight contraction, decreasing from 35.88% to 34.70%. This suggests that while the segment continues to expand in absolute volume, the rate of profit growth slightly decelerated relative to sales growth in the final year of the observed period.

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Segment Return on Assets (Segment ROA)

Deckers Outdoor Corp., ROA by reportable segment

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
UGG Wholesale 102.04% 82.34% 137.89% 123.92% 125.10% 107.80%
HOKA Wholesale 63.89% 53.01% 66.05% 49.50% 37.93% 31.78%
Teva Wholesale 34.41% 36.53% 31.07% 34.04% 36.58% 23.73%
Sanuk Wholesale 6.98% 15.85% -0.42% 6.38% 17.93% 18.25%
Other Brands Wholesale -6.86% 43.26% 115.17% 74.70% 71.22% 14.71%
Direct-to-Consumer 232.19% 227.74% 178.22% 74.97% 194.19% 139.64%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).


Analysis of segment return on assets reveals a significant divergence in capital efficiency across reportable segments. The Direct-to-Consumer channel and UGG Wholesale consistently deliver the highest returns, while the HOKA brand demonstrates a positive growth trajectory in asset utilization. Conversely, smaller wholesale segments exhibit higher volatility and lower overall efficiency.

Direct-to-Consumer (DTC)
This segment exhibits the highest overall capital efficiency, reaching a peak return on assets of 232.19% in 2023. Although a significant contraction to 74.97% was observed in 2020, the subsequent recovery and growth indicate a highly scalable and profitable model for asset deployment.
UGG Wholesale
A consistently high return on assets is maintained in this segment, generally exceeding 100%. Despite a dip to 82.34% in 2022, the return recovered to 102.04% by 2023, suggesting a stable and mature asset base with strong earnings generation.
HOKA Wholesale
A sustained upward trend is observed, with returns increasing from 31.78% in 2018 to 63.89% in 2023. This trajectory indicates improving operational efficiency and a successful scaling of assets over the six-year period.
Teva Wholesale
Returns for this segment remained relatively stable, fluctuating within a moderate range between 23.73% and 36.58%. This segment shows the least amount of volatility among the wholesale brands.
Sanuk and Other Brands Wholesale
These segments demonstrate the lowest and most erratic performance. Sanuk Wholesale experienced a period of significant decline, including a negative return of -0.42% in 2021, ending the period at 6.98%. Other Brands Wholesale exhibited extreme volatility, peaking at 115.17% in 2021 before declining sharply to a negative return of -6.86% in 2023.

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Segment ROA: UGG Wholesale

Deckers Outdoor Corp.; UGG Wholesale; segment ROA calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations 267,013 315,240 292,718 303,908 300,761 247,826
Assets 261,683 382,837 212,277 245,239 240,411 229,894
Segment Profitability Ratio
Segment ROA1 102.04% 82.34% 137.89% 123.92% 125.10% 107.80%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment ROA = 100 × Income (loss) from operations ÷ Assets
= 100 × 267,013 ÷ 261,683 = 102.04%


The UGG Wholesale segment demonstrates high asset efficiency over the analyzed six-year period, characterized by a Return on Assets (ROA) that consistently exceeds 80%. While operating income showed a general upward trajectory through 2022, the segment experienced notable volatility in asset utilization and profitability ratios during the final three years of the period.

Operating Income Trends
Operating income grew from 247.8 million US dollars in 2018 to a peak of 315.2 million US dollars in 2022. This growth was relatively steady between 2019 and 2021, with values remaining around 300 million US dollars. A contraction occurred in 2023, with income falling to 267.0 million US dollars.
Asset Base Fluctuations
The asset base remained stable between 2018 and 2021, fluctuating within a range of 212.3 million to 245.2 million US dollars. A significant spike was recorded in 2022, where assets increased to 382.8 million US dollars, representing a substantial expansion of the segment's resource base. This was followed by a correction in 2023, with assets decreasing to 261.7 million US dollars.
Segment ROA Performance
ROA exhibited an upward trend from 107.80% in 2018 to a peak of 137.89% in 2021, indicating increasing operational efficiency relative to the asset base. The sharp increase in assets during 2022 resulted in a significant decline in ROA to 82.34%, the lowest point in the period. However, a recovery is observed in 2023, with ROA rising to 102.04% as the asset base contracted and the efficiency ratio normalized.

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Segment ROA: HOKA Wholesale

Deckers Outdoor Corp.; HOKA Wholesale; segment ROA calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations 285,257 155,344 111,208 61,860 35,717 20,954
Assets 446,450 293,025 168,365 124,958 94,157 65,943
Segment Profitability Ratio
Segment ROA1 63.89% 53.01% 66.05% 49.50% 37.93% 31.78%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment ROA = 100 × Income (loss) from operations ÷ Assets
= 100 × 285,257 ÷ 446,450 = 63.89%


The HOKA Wholesale segment demonstrated substantial growth in operational scale and profitability between March 31, 2018, and March 31, 2023. The period is characterized by an aggressive expansion of both the asset base and operating income, resulting in a consistently high and generally improving Return on Assets (ROA).

Operational Income Growth
Operating income exhibited a steep upward trajectory, rising from 20,954 thousand USD in 2018 to 285,257 thousand USD in 2023. This represents a significant increase in profitability, with particularly accelerated growth observed between 2020 and 2023, where income more than quadrupled.
Asset Base Expansion
To support the growth in operations, the asset base expanded consistently from 65,943 thousand USD in 2018 to 446,450 thousand USD in 2023. The most pronounced increase occurred between 2021 and 2023, indicating heavy investment in the segment's infrastructure or inventory to accommodate rising demand.
Segment ROA Performance
The Segment ROA followed a generally positive trend, starting at 31.78% in 2018 and reaching 63.89% by 2023. A peak was observed in 2021 at 66.05%, followed by a moderate decline to 53.01% in 2022. This dip in 2022 is attributable to the asset base growing at a faster rate than operating income during that specific fiscal year. However, the recovery to 63.89% in 2023 indicates that the expanded asset base successfully translated into higher operational yields.

Overall, the segment exhibits strong operational efficiency, as it has managed to maintain a high ROA despite a rapid increase in the total assets employed. The ability to nearly double the ROA over the analyzed period while scaling the business suggests high scalability and effective asset utilization.

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Segment ROA: Teva Wholesale

Deckers Outdoor Corp.; Teva Wholesale; segment ROA calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations 32,595 33,294 27,120 30,736 27,939 20,400
Assets 94,735 91,140 87,284 90,305 76,370 85,980
Segment Profitability Ratio
Segment ROA1 34.41% 36.53% 31.07% 34.04% 36.58% 23.73%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment ROA = 100 × Income (loss) from operations ÷ Assets
= 100 × 32,595 ÷ 94,735 = 34.41%


The Teva Wholesale segment demonstrated significant operational growth and sustained asset efficiency over the six-year period ending March 31, 2023. Despite intermittent fluctuations in operating income, the segment maintained a strong Return on Assets (ROA), indicating a high capacity to generate profit from its resource base.

Operational Income Performance
Income from operations exhibited an overall upward trend, increasing from US$ 20.4 million in 2018 to US$ 32.6 million in 2023. Growth was particularly strong between 2018 and 2020, reaching US$ 30.7 million. A temporary decline occurred in 2021, with income falling to US$ 27.1 million, before recovering to a peak of US$ 33.3 million in 2022.
Asset Base Trends
The asset base experienced volatility, starting at US$ 86.0 million in 2018 and decreasing to US$ 76.4 million in 2019. From 2020 onward, assets trended upward, reaching US$ 94.7 million by 2023. This expansion in assets since 2019 suggests a strategic increase in the segment's resource capacity to support operational requirements.
Segment ROA Analysis
The Segment ROA showed a substantial improvement from 23.73% in 2018 to 36.58% in 2019. Throughout the subsequent years, the ROA remained consistently high, fluctuating between a low of 31.07% in 2021 and a high of 36.53% in 2022. The closing ROA of 34.41% in 2023 confirms that the segment has successfully sustained a higher level of operational efficiency compared to the 2018 baseline.

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Segment ROA: Sanuk Wholesale

Deckers Outdoor Corp.; Sanuk Wholesale; segment ROA calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations 2,891 6,463 (162) 3,212 12,781 14,474
Assets 41,405 40,766 38,311 50,314 71,285 79,322
Segment Profitability Ratio
Segment ROA1 6.98% 15.85% -0.42% 6.38% 17.93% 18.25%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment ROA = 100 × Income (loss) from operations ÷ Assets
= 100 × 2,891 ÷ 41,405 = 6.98%


The Sanuk Wholesale segment experienced significant volatility in operational efficiency and asset utilization between 2018 and 2023. The period was characterized by a sharp decline in profitability and a substantial contraction of the asset base, followed by a partial recovery and subsequent instability.

Operating Income Trends
Operating income showed a consistent downward trajectory from 2018 to 2021, falling from a peak of $14.47 million to an operating loss of $162 thousand. A notable recovery occurred in 2022, with income rising to $6.46 million, though this was not sustained into 2023, as income decreased to $2.89 million.
Asset Base Evolution
A significant reduction in assets was observed from 2018 through 2021, with the asset base shrinking from $79.32 million to $38.31 million. Following this period of contraction, asset levels stabilized, remaining within a narrow range between $38.31 million and $41.41 million through 2023.
Segment ROA Performance
The Return on Assets (ROA) mirrored the volatility of operating income. After starting at a high of 18.25% in 2018, the ratio declined steeply to a low of -0.42% in 2021. While 2022 saw a strong rebound to 15.85%, the ROA fell again to 6.98% by 2023, indicating an inability to maintain the previous year's efficiency gains.

Overall, the segment's financial profile shifted from a high-asset, high-return operation in 2018 to a leaner structure with inconsistent returns by 2023. The correlation between the decline in operating income and the reduction in assets suggests a strategic downsizing or a significant reduction in the scale of operations during the first four years of the period.

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Segment ROA: Other Brands Wholesale

Deckers Outdoor Corp.; Other Brands Wholesale; segment ROA calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations (1,678) 14,028 21,573 16,087 10,411 1,304
Assets 24,448 32,429 18,732 21,535 14,618 8,866
Segment Profitability Ratio
Segment ROA1 -6.86% 43.26% 115.17% 74.70% 71.22% 14.71%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment ROA = 100 × Income (loss) from operations ÷ Assets
= 100 × -1,678 ÷ 24,448 = -6.86%


The Other Brands Wholesale segment experienced a period of significant growth in operational efficiency and profitability between 2018 and 2021, followed by a sharp reversal in performance leading into 2023.

Operational Income Trends
Income from operations grew exponentially from 1.3 million in 2018 to a peak of 21.6 million in 2021. This upward trajectory shifted abruptly after 2021, with operating income falling to 14.0 million in 2022 and declining further to an operational loss of 1.7 million by March 31, 2023.
Asset Base Dynamics
The asset base expanded from 8.9 million in 2018 to a high of 32.4 million in 2022. While assets grew in tandem with income during the initial growth phase, the expansion peaked in 2022, a year when operational income had already begun to decline, indicating a disconnect between asset investment and income generation toward the end of the period.
Segment ROA Performance
Return on Assets (ROA) exhibited extreme volatility, climbing from 14.71% in 2018 to a peak of 115.17% in 2021, representing a period of exceptional asset productivity. This trend reversed sharply thereafter, with ROA falling to 43.26% in 2022 and collapsing to -6.86% in 2023, directly reflecting the transition from peak profitability to an operational loss.

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Segment ROA: Direct-to-Consumer

Deckers Outdoor Corp.; Direct-to-Consumer; segment ROA calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Income (loss) from operations 508,948 435,414 349,465 182,548 185,449 156,896
Assets 219,194 191,193 196,091 243,489 95,501 112,355
Segment Profitability Ratio
Segment ROA1 232.19% 227.74% 178.22% 74.97% 194.19% 139.64%

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment ROA = 100 × Income (loss) from operations ÷ Assets
= 100 × 508,948 ÷ 219,194 = 232.19%


The Direct-to-Consumer segment demonstrates a strong upward trajectory in operational profitability, characterized by substantial growth in income from operations and exceptionally high returns on assets over the analyzed six-year period.

Operational Income Trends
Income from operations grew consistently from 156.9 million USD in 2018 to 508.9 million USD in 2023. A period of relative stability occurred between 2019 and 2020, followed by a sharp acceleration in profitability starting in 2021, where income increased by approximately 91% in a single fiscal year.
Asset Base Volatility
The asset base exhibited significant fluctuations, most notably a substantial increase in 2020 to 243.5 million USD. This peak was followed by a contraction and stabilization period between 2021 and 2022, with assets settling at 191.2 million USD before rising slightly to 219.2 million USD in 2023.
Segment Return on Assets (ROA) Analysis
The Segment ROA remained remarkably high throughout the period, though it experienced a notable dip in 2020 to 74.97%. This decline was directly correlated with the surge in assets during that year while operational income remained flat. Following this trough, the ROA recovered rapidly, climbing to a peak of 232.19% by 2023.
Efficiency and Scaling Insights
The divergence between the linear growth of operational income and the fluctuating asset base suggests high capital efficiency. The ability to more than triple operational income from 2018 to 2023 while maintaining a relatively stable asset base indicates significant operating leverage and an efficient scaling of the Direct-to-Consumer model.

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Segment Asset Turnover

Deckers Outdoor Corp., asset turnover by reportable segment

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
UGG Wholesale 3.84 2.84 4.11 3.64 3.70 3.66
HOKA Wholesale 2.07 2.15 2.41 2.22 1.97 2.01
Teva Wholesale 1.57 1.42 1.21 1.32 1.56 1.37
Sanuk Wholesale 0.67 0.74 0.69 0.78 0.98 0.99
Other Brands Wholesale 2.19 1.87 3.70 3.12 2.93 1.95
Direct-to-Consumer 6.69 6.35 5.44 3.03 7.49 6.37

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).


An analysis of segment asset turnover from 2018 to 2023 reveals a significant divergence in asset utilization efficiency between the direct-to-consumer channel and various wholesale brand segments. The direct-to-consumer segment consistently demonstrates the highest efficiency in generating revenue relative to its asset base, despite experiencing substantial volatility during the 2020 fiscal period.

Direct-to-Consumer (DTC)
This segment exhibits the highest overall asset turnover, peaking at 7.49 in 2019. A sharp contraction occurred in 2020, where the ratio fell to 3.03, representing the most significant single-year decline across all segments. However, a consistent recovery trend followed, with the ratio climbing steadily to 6.69 by March 31, 2023, indicating a return to high operational efficiency.
UGG Wholesale
UGG maintains a strong and relatively stable turnover profile, generally fluctuating between 3.64 and 4.11. A notable outlier occurred in 2022, when the ratio dropped to 2.84, before rebounding strongly to 3.84 in 2023. This suggests a temporary misalignment between asset growth and revenue generation in 2022 that was corrected in the following year.
HOKA and Teva Wholesale
HOKA Wholesale shows moderate stability, with ratios hovering around the 2.0 to 2.4 range; a peak of 2.41 was reached in 2021, followed by a slight downward trend to 2.07 by 2023. Teva Wholesale exhibits a more fluctuating pattern, dipping to a low of 1.21 in 2021 before recovering to its six-year high of 1.57 in 2023.
Sanuk Wholesale
A persistent downward trend in asset efficiency is observed in the Sanuk Wholesale segment. Starting at 0.99 in 2018, the ratio declined steadily, reaching its lowest point of 0.67 in 2023. This consistent erosion suggests a diminishing ability to generate sales from the assets allocated to this specific brand.
Other Brands Wholesale
This segment experienced the most aggressive growth and subsequent correction. Turnover increased from 1.95 in 2018 to a peak of 3.70 in 2021. This was followed by a severe reduction to 1.87 in 2022, nearly returning to 2018 levels, before a modest recovery to 2.19 in 2023.

Overall, the asset turnover data indicates that the company's most efficient revenue generation occurs through the direct-to-consumer model. While the wholesale segments for UGG and HOKA remain robust, the Sanuk brand shows a continuing decline in asset productivity, and the Other Brands segment demonstrates significant instability in its utilization ratios.

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Segment Asset Turnover: UGG Wholesale

Deckers Outdoor Corp.; UGG Wholesale; segment asset turnover calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Net sales 1,004,356 1,088,082 871,799 892,990 888,347 841,893
Assets 261,683 382,837 212,277 245,239 240,411 229,894
Segment Activity Ratio
Segment asset turnover1 3.84 2.84 4.11 3.64 3.70 3.66

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment asset turnover = Net sales ÷ Assets
= 1,004,356 ÷ 261,683 = 3.84


The UGG Wholesale segment exhibited a general upward trajectory in net sales over the six-year period, characterized by a period of stability followed by significant volatility in asset utilization. While revenue reached a peak in 2022, the efficiency of asset employment fluctuated inversely to the asset base during the final three years of the analyzed period.

Net Sales Performance
Net sales grew steadily from US$ 841.9 million in 2018 to US$ 893.0 million in 2020. Following a minor contraction in 2021 to US$ 871.8 million, a substantial increase occurred in 2022, with sales peaking at US$ 1,088.1 million. The period concluded with a slight decline to US$ 1,004.4 million in 2023, though overall revenue remained significantly higher than 2018 levels.
Asset Base Fluctuations
Segment assets remained relatively constant between 2018 and 2020, ranging from US$ 229.9 million to US$ 245.2 million. A notable decrease to US$ 212.3 million was observed in 2021, followed by a sharp increase to US$ 382.8 million in 2022. This peak in assets was followed by a correction in 2023, where the asset base returned to US$ 261.7 million.
Segment Asset Turnover Analysis
The asset turnover ratio remained stable between 3.64 and 3.70 from 2018 through 2020. In 2021, efficiency peaked at 4.11, driven by the combination of stable sales and a reduced asset base. However, 2022 saw a significant decline in turnover to 2.84, as the rapid expansion of assets far outpaced the growth in net sales. By 2023, the ratio recovered to 3.84, indicating a return to historical efficiency levels as the asset base was streamlined.

The data suggests that the 2022 fiscal year represented a period of aggressive asset accumulation or investment that temporarily diluted operational efficiency. The subsequent recovery in 2023 demonstrates an improvement in the segment's ability to generate sales relative to its deployed capital.

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Segment Asset Turnover: HOKA Wholesale

Deckers Outdoor Corp.; HOKA Wholesale; segment asset turnover calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Net sales 925,877 628,674 405,243 277,097 185,057 132,688
Assets 446,450 293,025 168,365 124,958 94,157 65,943
Segment Activity Ratio
Segment asset turnover1 2.07 2.15 2.41 2.22 1.97 2.01

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment asset turnover = Net sales ÷ Assets
= 925,877 ÷ 446,450 = 2.07


The HOKA Wholesale segment has exhibited an aggressive growth trajectory between March 2018 and March 2023, characterized by a massive expansion in both revenue and the asset base. Despite the rapid scale-up of operations, the efficiency of asset utilization has remained remarkably stable.

Revenue and Asset Growth
Net sales experienced an exponential increase, rising from 132,688 thousand US dollars in 2018 to 925,877 thousand US dollars in 2023. This growth was mirrored by a corresponding expansion in the asset base, which grew from 65,943 thousand US dollars to 446,450 thousand US dollars over the same six-year period. The near-parallel growth of sales and assets indicates a disciplined approach to scaling the wholesale infrastructure.
Asset Turnover Efficiency
The segment asset turnover ratio remained consistently above 1.90 throughout the period, signaling a strong ability to generate sales from its investments. The ratio reached a peak of 2.41 in March 2021, marking the period of highest operational efficiency. Subsequently, the ratio declined to 2.15 in 2022 and 2.07 in 2023, suggesting that asset growth began to slightly outpace revenue growth in the latter stages of the analysis period.
Operational Trend Analysis
The fluctuations in the turnover ratio indicate a cyclical pattern of investment and return. The increase in the ratio from 2019 to 2021 suggests a period of high leverage of existing assets. The moderate decline observed from 2021 to 2023 reflects a normalization phase, likely resulting from strategic investments in assets to support further long-term scaling of the wholesale channel.

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Segment Asset Turnover: Teva Wholesale

Deckers Outdoor Corp.; Teva Wholesale; segment asset turnover calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Net sales 149,111 129,094 105,928 119,108 119,390 117,478
Assets 94,735 91,140 87,284 90,305 76,370 85,980
Segment Activity Ratio
Segment asset turnover1 1.57 1.42 1.21 1.32 1.56 1.37

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment asset turnover = Net sales ÷ Assets
= 149,111 ÷ 94,735 = 1.57


The Teva Wholesale segment exhibited volatility in asset utilization efficiency between 2018 and 2023, characterized by a period of decline followed by a strong recovery in productivity.

Net Sales Trends
Revenue remained relatively stable from 2018 through 2020, followed by a contraction in 2021 where net sales decreased to 105.9 million. A significant recovery occurred between 2021 and 2023, with net sales rising to 149.1 million, marking the highest revenue level within the analyzed period.
Asset Base Fluctuations
The asset base experienced various shifts, dropping to a low of 76.4 million in 2019 before increasing to 90.3 million in 2020. Following a slight dip in 2021, assets grew steadily to reach 94.7 million by March 31, 2023.
Segment Asset Turnover Analysis
The asset turnover ratio reached an early peak of 1.56 in 2019, driven by a reduction in assets. A downward trend followed, with the ratio falling to a period low of 1.21 in 2021, correlating with the decline in net sales. From 2021 to 2023, the ratio improved consistently, culminating in a high of 1.57. This trajectory indicates that the growth in sales volume has outpaced the growth of the asset base, resulting in enhanced operational efficiency and a higher rate of revenue generation per unit of asset.

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Segment Asset Turnover: Sanuk Wholesale

Deckers Outdoor Corp.; Sanuk Wholesale; segment asset turnover calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Net sales 27,678 30,316 26,566 39,463 69,791 78,283
Assets 41,405 40,766 38,311 50,314 71,285 79,322
Segment Activity Ratio
Segment asset turnover1 0.67 0.74 0.69 0.78 0.98 0.99

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment asset turnover = Net sales ÷ Assets
= 27,678 ÷ 41,405 = 0.67


The Sanuk Wholesale segment has experienced a significant decline in operational efficiency and revenue generation over the analyzed six-year period. A consistent downward trend in asset turnover indicates that the segment is generating progressively less revenue for every dollar of assets employed.

Net Sales Performance
Revenue exhibited a sharp contraction, falling from 78,283 thousand US dollars in 2018 to a low of 26,566 thousand US dollars in 2021. Although a brief recovery occurred in 2022, sales remained substantially below 2018 levels, ending at 27,678 thousand US dollars in 2023.
Asset Base Utilization
Total assets decreased from 79,322 thousand US dollars in 2018 to 38,311 thousand US dollars in 2021. In contrast to the sales trajectory, the asset base showed a modest increase in the final two years, rising to 41,405 thousand US dollars by 2023.
Segment Asset Turnover Trends
The asset turnover ratio declined from 0.99 in 2018 to 0.67 in 2023. The most pronounced deterioration occurred between 2019 and 2021, reflecting a period where revenue decreased more rapidly than the segment's asset base could be reduced. The marginal improvement to 0.74 in 2022 was offset by a further decline in 2023, confirming a long-term erosion of asset productivity.

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Segment Asset Turnover: Other Brands Wholesale

Deckers Outdoor Corp.; Other Brands Wholesale; segment asset turnover calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Net sales 53,653 60,573 69,375 67,175 42,818 17,273
Assets 24,448 32,429 18,732 21,535 14,618 8,866
Segment Activity Ratio
Segment asset turnover1 2.19 1.87 3.70 3.12 2.93 1.95

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment asset turnover = Net sales ÷ Assets
= 53,653 ÷ 24,448 = 2.19


The financial performance of the Other Brands Wholesale segment from 2018 to 2023 is characterized by a period of rapid expansion and efficiency gains followed by a period of volatility and declining revenue.

Net Sales Trends
A significant growth trajectory is observed between 2018 and 2021, with net sales increasing from 17,273 thousand US dollars to a peak of 69,375 thousand US dollars. However, a downward trend followed in the subsequent two years, with sales declining to 60,573 thousand US dollars in 2022 and further to 53,653 thousand US dollars by March 31, 2023.
Asset Base Fluctuations
Assets grew steadily from 8,866 thousand US dollars in 2018 to 21,535 thousand US dollars in 2020. After a slight dip in 2021, assets surged to a peak of 32,429 thousand US dollars in 2022, representing a substantial increase in the resource base despite declining sales. This was followed by a reduction to 24,448 thousand US dollars in 2023.
Segment Asset Turnover Analysis
The asset turnover ratio demonstrated a strong upward trend in the first four years, rising from 1.95 in 2018 to a peak of 3.70 in 2021, indicating a marked increase in the efficiency of asset utilization to generate revenue. A sharp reversal occurred in 2022, where the ratio dropped to 1.87, driven by the simultaneous occurrence of declining net sales and a significant increase in assets. A slight recovery to 2.19 is observed in 2023, resulting from a reduction in the asset base that offset the continued decline in net sales.

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Segment Asset Turnover: Direct-to-Consumer

Deckers Outdoor Corp.; Direct-to-Consumer; segment asset turnover calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Net sales 1,466,611 1,213,600 1,066,730 736,856 715,034 715,724
Assets 219,194 191,193 196,091 243,489 95,501 112,355
Segment Activity Ratio
Segment asset turnover1 6.69 6.35 5.44 3.03 7.49 6.37

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment asset turnover = Net sales ÷ Assets
= 1,466,611 ÷ 219,194 = 6.69


Net sales for the Direct-to-Consumer segment exhibited a strong upward trajectory over the analyzed six-year period. While growth remained relatively flat between 2018 and 2020, a significant acceleration occurred starting in 2021, with annual sales increasing from US$ 736.86 million in 2020 to US$ 1.47 billion by 2023.

Asset Base Volatility
The asset base experienced a notable expansion in 2020, increasing from US$ 95.50 million in 2019 to US$ 243.49 million. This peak was followed by a moderate contraction through 2022, before rising again to US$ 219.19 million in 2023. This fluctuation indicates a period of significant investment or balance sheet adjustment during the 2020 fiscal year.
Asset Turnover Efficiency
Segment asset turnover showed significant volatility, characterized by a sharp decline in 2020 to 3.03, the lowest point in the period. This decline was driven by the surge in assets outpacing sales growth. However, a consistent recovery trend is observed from 2021 onwards, with the ratio climbing from 5.44 to 6.69 by 2023. This recovery indicates improved operational efficiency and a higher capacity to generate revenue from the invested asset base.
Revenue-to-Asset Correlation
The relationship between sales and asset utilization suggests that the segment successfully scaled its operations following the 2020 anomaly. The return to a turnover ratio of 6.69 in 2023 demonstrates that the segment has nearly returned to its 2018-2019 efficiency levels, despite managing a substantially larger volume of sales and a larger overall asset base.

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Segment Capital Expenditures to Depreciation

Deckers Outdoor Corp., capital expenditures to depreciation by reportable segment

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
UGG Wholesale 1.35 0.26 -0.06 0.66 0.16 0.02
HOKA Wholesale 1.30 1.70 0.09 0.71 0.63 0.00
Teva Wholesale — — — 0.00 0.00 0.00
Sanuk Wholesale 0.00 0.00 0.00 0.00 0.00 0.00
Other Brands Wholesale 0.00 0.00 0.10 0.17 0.03 0.00
Direct-to-Consumer 1.93 1.22 0.94 0.73 0.47 0.65

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).


An analysis of the capital expenditures to depreciation ratios across reportable segments reveals a general transition toward aggressive asset investment, particularly within the Direct-to-Consumer and HOKA Wholesale channels. The upward trajectory of these ratios suggests a strategic shift toward expansion and capacity building, as ratios exceeding 1.0 indicate that capital spending is outpacing the depreciation of existing assets.

Direct-to-Consumer (DTC)
The DTC segment exhibits the most consistent and significant growth trend throughout the period. The ratio increased steadily from 0.65 in 2018 to 1.93 by March 31, 2023. This persistent rise indicates a sustained and accelerating investment in the company's own retail infrastructure and digital capabilities.
HOKA Wholesale
Investment levels for HOKA Wholesale remained moderate between 2019 and 2020, followed by a sharp decline to 0.09 in 2021. However, a substantial increase occurred in 2022, with the ratio peaking at 1.70 before settling at 1.30 in 2023. This pattern reflects a period of rapid scaling and capital intensification in the latter part of the analyzed timeframe.
UGG Wholesale
The UGG Wholesale segment demonstrated high volatility. Starting at a negligible 0.02 in 2018, the ratio climbed to 0.66 in 2020 before dropping to -0.06 in 2021, suggesting a period of minimal to no net capital investment relative to depreciation. This was followed by a sharp recovery, ending the period at a high of 1.35 in 2023.
Other Segments
The Sanuk Wholesale and Other Brands Wholesale segments showed minimal activity. Sanuk remained at or near 0.00 during the periods reported. Other Brands Wholesale experienced a brief increase from 0.03 in 2019 to 0.17 in 2020 before declining to 0.10 in 2021 and subsequently showing no reported values.

In summary, the financial data points to a concentrated investment strategy targeting Direct-to-Consumer channels and the growth of the HOKA brand. While the wholesale segments for UGG and HOKA experienced periods of volatility, the overall trend by 2023 shows all primary segments operating at a ratio above 1.0, signaling a comprehensive phase of capital expansion.

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Segment Capital Expenditures to Depreciation: UGG Wholesale

Deckers Outdoor Corp.; UGG Wholesale; segment capital expenditures to depreciation calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Capital expenditures 826 109 (31) 404 205 58
Depreciation, amortization, and accretion 611 416 532 611 1,254 3,193
Segment Financial Ratio
Segment capital expenditures to depreciation1 1.35 0.26 -0.06 0.66 0.16 0.02

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation, amortization, and accretion
= 826 ÷ 611 = 1.35


The investment profile of the UGG Wholesale segment exhibits significant volatility in capital allocation and a marked shift in asset management strategy between 2018 and 2023. For the majority of the analyzed period, capital expenditures remained substantially below the levels of depreciation, amortization, and accretion, indicating a prolonged phase of minimal reinvestment relative to asset consumption.

Capital Expenditure Trends
Expenditures were characterized by inconsistency, beginning at 58 thousand dollars in 2018 and reaching a peak of 826 thousand dollars in 2023. A significant anomaly is observed in 2021, where capital expenditures were negative 31 thousand dollars, suggesting net asset disposals or the sale of equipment during that fiscal year.
Depreciation and Amortization Patterns
A strong downward trend in depreciation, amortization, and accretion occurred from 2018 to 2022, with values falling from 3.19 million dollars to 416 thousand dollars. This contraction suggests a diminishing depreciable asset base or the full depreciation of prior major investments. A slight reversal occurred in 2023, with values returning to 611 thousand dollars.
Analysis of the Reinvestment Ratio
The ratio of capital expenditures to depreciation remained below 1.0 for five consecutive years, ranging from 0.02 in 2018 to a low of -0.06 in 2021. This pattern indicates that the segment was not replacing its assets at the rate of their accounting wear-and-tear. However, the ratio surged to 1.35 in 2023, representing a pivot toward an expansionary phase where new investments began to exceed the depreciation of existing assets.

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Segment Capital Expenditures to Depreciation: HOKA Wholesale

Deckers Outdoor Corp.; HOKA Wholesale; segment capital expenditures to depreciation calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Capital expenditures 1,229 1,191 56 434 285 —
Depreciation, amortization, and accretion 945 701 611 612 456 485
Segment Financial Ratio
Segment capital expenditures to depreciation1 1.30 1.70 0.09 0.71 0.63 0.00

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation, amortization, and accretion
= 1,229 ÷ 945 = 1.30


The financial data for the HOKA Wholesale segment reveals a volatile investment pattern characterized by a significant contraction in capital spending in 2021 followed by a period of aggressive expansion through 2023. While depreciation expenses have grown steadily, capital expenditures have fluctuated sharply, shifting the segment's focus from asset maintenance to active growth.

Capital Expenditure Trends
Capital expenditures exhibited substantial volatility between 2019 and 2023. After a modest increase from US$ 285 thousand in 2019 to US$ 434 thousand in 2020, spending dropped precipitously to US$ 56 thousand in 2021. This was followed by a sharp reversal in 2022 and 2023, with expenditures surging to US$ 1,191 thousand and US$ 1,229 thousand, respectively.
Depreciation, Amortization, and Accretion
Depreciation and amortization costs show a consistent upward trajectory over the analyzed period. From a base of US$ 485 thousand in 2018, expenses grew to US$ 945 thousand by 2023. This steady increase reflects a growing base of depreciable assets within the wholesale segment.
Segment Capital Expenditures to Depreciation Ratio
The ratio of capital expenditures to depreciation serves as an indicator of investment intensity. In 2019 and 2020, the ratio remained below 1.0 (0.63 and 0.71), suggesting that investment was primarily focused on replacing worn-out assets. The ratio plummeted to 0.09 in 2021, indicating a near-total cessation of capital investment. However, the ratio climbed to 1.70 in 2022 and remained high at 1.30 in 2023. Ratios exceeding 1.0 indicate that the segment is investing in new capacity and infrastructure at a rate that exceeds the depreciation of its current asset base, signaling a strategic phase of expansion.

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Segment Capital Expenditures to Depreciation: Teva Wholesale

Deckers Outdoor Corp.; Teva Wholesale; segment capital expenditures to depreciation calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Capital expenditures — — — — — —
Depreciation, amortization, and accretion — — — 1 10 12
Segment Financial Ratio
Segment capital expenditures to depreciation1 — — — 0.00 0.00 0.00

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation, amortization, and accretion
= 0 ÷ 0 = —


An analysis of the Teva Wholesale segment reveals a significant lack of reported investment activity and a diminishing cost base related to asset aging between 2018 and 2023.

Depreciation, Amortization, and Accretion Trends
A consistent downward trend in depreciation, amortization, and accretion is observed from 2018 through 2020. Expenses declined from 12 thousand US dollars in 2018 to 10 thousand US dollars in 2019, falling sharply to 1 thousand US dollars by March 31, 2020. No data is available for this metric for the subsequent three fiscal years.
Capital Investment and Ratio Interpretation
Capital expenditures remained unreported for the entire period from 2018 to 2023. Consequently, the segment capital expenditures to depreciation ratio cannot be calculated. The absence of both capital expenditure data and subsequent depreciation figures suggests either a cessation of reportable fixed asset activity within the Teva Wholesale segment or a shift in how these costs are allocated and reported after 2020.

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Segment Capital Expenditures to Depreciation: Sanuk Wholesale

Deckers Outdoor Corp.; Sanuk Wholesale; segment capital expenditures to depreciation calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Capital expenditures — — 8 — — 20
Depreciation, amortization, and accretion 1,490 1,490 1,727 2,361 4,171 4,174
Segment Financial Ratio
Segment capital expenditures to depreciation1 0.00 0.00 0.00 0.00 0.00 0.00

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation, amortization, and accretion
= 0 ÷ 1,490 = 0.00


The financial data for the Sanuk Wholesale segment indicates a period of minimal capital investment coupled with a significant reduction in the value of depreciable assets. Throughout the observed period from 2018 to 2023, capital expenditures remained negligible or were not reported, suggesting a strategic shift away from expanding the physical asset base of this specific segment.

Depreciation and Amortization Trends
A consistent downward trend in depreciation, amortization, and accretion is observed. Expenses decreased from 4,174 thousand US dollars in 2018 to 1,490 thousand US dollars by 2022 and 2023. This represents a total reduction of approximately 64% over the six-year period, which typically indicates that existing assets are reaching the end of their useful lives without being replaced.
Capital Expenditure Analysis
Capital expenditures were recorded only sporadically, with 20 thousand US dollars spent in 2018 and 8 thousand US dollars in 2021. The absence of reported expenditures in 2019, 2020, 2022, and 2023 confirms a lack of significant investment in new infrastructure or equipment for the Sanuk Wholesale operations.
Segment Capital Expenditures to Depreciation Ratio
The ratio of capital expenditures to depreciation remained at 0.00 during the years it was calculated. A ratio significantly below 1.0 indicates that the segment is not reinvesting enough to cover the depreciation of its assets. This pattern suggests a strategy of asset depletion, where the segment is utilizing existing capacity while avoiding new capital commitments.

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Segment Capital Expenditures to Depreciation: Other Brands Wholesale

Deckers Outdoor Corp.; Other Brands Wholesale; segment capital expenditures to depreciation calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Capital expenditures — — 40 64 11 —
Depreciation, amortization, and accretion 382 382 382 382 382 380
Segment Financial Ratio
Segment capital expenditures to depreciation1 0.00 0.00 0.10 0.17 0.03 0.00

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation, amortization, and accretion
= 0 ÷ 382 = 0.00


The Other Brands Wholesale segment exhibits a pattern of minimal capital reinvestment relative to its asset depreciation. The investment levels remain significantly below the rate of depreciation, suggesting a strategy focused on maintaining existing infrastructure rather than expanding fixed asset capacity.

Capital Expenditure Trends
Capital expenditures remained negligible throughout the reporting period. Spending peaked in 2020 at 64 thousand US dollars before declining to 40 thousand US dollars in 2021. The absence of reported expenditures in 2018, 2022, and 2023 further indicates a limited allocation of capital toward this segment's physical assets.
Depreciation and Amortization Stability
Depreciation, amortization, and accretion remained remarkably static, holding at 382 thousand US dollars from 2019 through 2023. This consistency suggests a stable asset base with no significant new additions or disposals impacting the depreciation schedule during this timeframe.
Segment Capital Expenditures to Depreciation Ratio
The ratio of capital expenditures to depreciation remained well below 1.0, fluctuating from 0.03 in 2019 to a peak of 0.17 in 2020, before decreasing to 0.10 in 2021. These low values confirm that the segment invested only a small fraction of its annual depreciation back into capital assets, which typically reflects a mature segment or a strategic decision to minimize capital intensity in wholesale operations.

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Segment Capital Expenditures to Depreciation: Direct-to-Consumer

Deckers Outdoor Corp.; Direct-to-Consumer; segment capital expenditures to depreciation calculation

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
Selected Financial Data (US$ in thousands)
Capital expenditures 19,789 11,872 10,434 7,753 5,739 8,641
Depreciation, amortization, and accretion 10,276 9,771 11,121 10,586 12,195 13,396
Segment Financial Ratio
Segment capital expenditures to depreciation1 1.93 1.22 0.94 0.73 0.47 0.65

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).

1 2023 Calculation
Segment capital expenditures to depreciation = Capital expenditures ÷ Depreciation, amortization, and accretion
= 19,789 ÷ 10,276 = 1.93


The Direct-to-Consumer segment demonstrates a significant shift in investment strategy over the six-year period ending March 31, 2023. After an initial period of conservative spending, there is a clear acceleration in capital allocation relative to the depreciation of existing assets.

Capital Expenditure Trends
Capital expenditures exhibited volatility in the early period, declining from US$ 8.6 million in 2018 to US$ 5.7 million in 2019. However, a consistent growth trajectory began in 2020, culminating in a substantial increase to US$ 19.8 million by March 31, 2023. The most pronounced growth occurred between 2022 and 2023, where expenditures increased by approximately 66%.
Depreciation and Amortization Patterns
Depreciation, amortization, and accretion remained relatively stable throughout the analyzed period. Values fluctuated within a narrow range, starting at US$ 13.4 million in 2018 and ending at US$ 10.3 million in 2023. The gradual decline in these figures suggests a steady consumption of previous capital investments without a corresponding spike in the asset base until the recent expansion phase.
Analysis of the Capital Expenditures to Depreciation Ratio
The ratio of capital expenditures to depreciation serves as a primary indicator of the segment's growth posture. From 2018 to 2021, the ratio remained below 1.0, reaching a low of 0.47 in 2019, indicating that the segment was spending less on new assets than the amount attributed to the wear and tear of existing ones. A pivot occurred in 2022 when the ratio reached 1.22, followed by a sharp increase to 1.93 in 2023. This trend signifies a transition from a maintenance-oriented capital strategy to an aggressive expansionary phase, where new investments now significantly outpace depreciation.

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Net sales

Deckers Outdoor Corp., net sales by reportable segment

US$ in thousands

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
UGG Wholesale 1,004,356 1,088,082 871,799 892,990 888,347 841,893
HOKA Wholesale 925,877 628,674 405,243 277,097 185,057 132,688
Teva Wholesale 149,111 129,094 105,928 119,108 119,390 117,478
Sanuk Wholesale 27,678 30,316 26,566 39,463 69,791 78,283
Other Brands Wholesale 53,653 60,573 69,375 67,175 42,818 17,273
Direct-to-Consumer 1,466,611 1,213,600 1,066,730 736,856 715,034 715,724
Total 3,627,286 3,150,339 2,545,641 2,132,689 2,020,437 1,903,339

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).


Total net sales exhibited a consistent upward trajectory from March 31, 2018, to March 31, 2023, increasing from $1.90 billion to $3.63 billion. This growth reflects a strategic shift in revenue composition, characterized by the rapid scaling of specific brands and a significant expansion of the direct-to-consumer channel.

HOKA Wholesale Growth
The HOKA wholesale segment demonstrated the most aggressive growth of all reportable segments. Sales increased from $132.7 million in 2018 to $925.9 million in 2023, representing a nearly sevenfold increase over the analyzed period. Growth acceleration became particularly pronounced between 2021 and 2023.
Direct-to-Consumer Expansion
Direct-to-consumer sales rose from $715.7 million in 2018 to $1.47 billion in 2023. A substantial surge occurred after March 31, 2020, where sales grew from $736.9 million to $1.07 billion within one year, establishing this channel as the largest single revenue stream by the end of the period.
UGG Wholesale Performance
UGG wholesale remained a primary revenue driver throughout the period. While sales showed moderate growth from $841.9 million in 2018 to a peak of $1.09 billion in 2022, a slight contraction to $1.00 billion was observed by March 31, 2023.
Secondary and Declining Segments
Teva wholesale demonstrated relative stability with a gradual increase from $117.5 million in 2018 to $149.1 million in 2023. Conversely, Sanuk wholesale experienced a sustained downward trend, declining from $78.3 million in 2018 to $27.7 million in 2023. Other brands wholesale peaked in 2021 at $69.4 million before moderating to $53.7 million by 2023.

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Income (loss) from operations

Deckers Outdoor Corp., income (loss) from operations by reportable segment

US$ in thousands

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
UGG Wholesale 267,013 315,240 292,718 303,908 300,761 247,826
HOKA Wholesale 285,257 155,344 111,208 61,860 35,717 20,954
Teva Wholesale 32,595 33,294 27,120 30,736 27,939 20,400
Sanuk Wholesale 2,891 6,463 (162) 3,212 12,781 14,474
Other Brands Wholesale (1,678) 14,028 21,573 16,087 10,411 1,304
Direct-to-Consumer 508,948 435,414 349,465 182,548 185,449 156,896
Unallocated overhead costs (442,275) (395,076) (297,717) (260,216) (245,738) (239,270)
Total 652,751 564,707 504,205 338,135 327,320 222,584

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).


Total operational income demonstrates a consistent upward trajectory, increasing from US$ 222.6 million in 2018 to US$ 652.8 million in 2023. The most significant acceleration in growth occurred between 2020 and 2021, coinciding with a strategic shift in revenue distribution across segments.

Direct-to-Consumer (DTC) Growth
The DTC segment has emerged as the primary driver of operational income, rising from US$ 156.9 million in 2018 to US$ 508.9 million in 2023. A substantial inflection point is observed between 2020 and 2021, where income increased from US$ 182.5 million to US$ 349.5 million, indicating a rapid expansion of direct sales channels.
HOKA Wholesale Expansion
HOKA Wholesale exhibits the most aggressive growth rate of all brand segments, scaling from US$ 21.0 million in 2018 to US$ 285.3 million in 2023. This represents a sustained exponential increase, positioning HOKA as a critical contributor to the total operating income by the end of the period.
UGG and Other Wholesale Trends
UGG Wholesale provided a stable baseline of income, peaking at US$ 315.2 million in 2022 before declining to US$ 267.0 million in 2023. In contrast, Teva Wholesale remained relatively stagnant, fluctuating between US$ 20.4 million and US$ 33.3 million. Sanuk Wholesale and Other Brands Wholesale showed significant volatility and overall decline, with Other Brands Wholesale recording an operational loss of US$ 1.7 million in 2023.
Operational Cost Analysis
Unallocated overhead costs have increased steadily over the analyzed period, rising from US$ 239.3 million in 2018 to US$ 442.3 million in 2023. Despite the increase in absolute overhead expenditures, the rate of growth in DTC and HOKA income has effectively offset these costs, leading to an overall increase in total operating income.

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Depreciation, amortization, and accretion

Deckers Outdoor Corp., depreciation, amortization, and accretion by reportable segment

US$ in thousands

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
UGG Wholesale 611 416 532 611 1,254 3,193
HOKA Wholesale 945 701 611 612 456 485
Teva Wholesale — — — 1 10 12
Sanuk Wholesale 1,490 1,490 1,727 2,361 4,171 4,174
Other Brands Wholesale 382 382 382 382 382 380
Direct-to-Consumer 10,276 9,771 11,121 10,586 12,195 13,396
Unallocated overhead costs 34,154 30,118 26,157 24,359 26,473 26,932
Total 47,858 42,878 40,530 38,912 44,941 48,572

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).


Total depreciation, amortization, and accretion expenses exhibited a U-shaped trajectory over the analyzed six-year period. Total expenditures decreased from US$ 48.6 million in 2018 to a minimum of US$ 38.9 million in 2020, before recovering to US$ 47.9 million by March 31, 2023.

Unallocated Overhead Costs
This component constitutes the largest share of total expenses throughout the period. After remaining relatively stable between 2018 and 2021, these costs increased significantly from US$ 26.2 million in 2021 to US$ 34.2 million in 2023, acting as the primary driver for the overall increase in total expenditures in the final two years.
Direct-to-Consumer Segment
A general decline is observed in the Direct-to-Consumer segment, with expenses decreasing from US$ 13.4 million in 2018 to US$ 10.3 million in 2023. This downward trend was interrupted only by a brief increase between 2020 and 2021.
Wholesale Segment Divergence
Expense trends diverged markedly across the wholesale brands. HOKA Wholesale demonstrated consistent growth, increasing from US$ 485 thousand in 2018 to US$ 945 thousand in 2023. Conversely, UGG Wholesale and Sanuk Wholesale experienced substantial contractions; UGG expenses fell from US$ 3.2 million in 2018 to US$ 611 thousand in 2023, and Sanuk expenses declined from US$ 4.2 million in 2018 to US$ 1.5 million in 2023.
Other Brand Activity
Expenses for Teva Wholesale diminished to negligible levels after 2019. Meanwhile, Other Brands Wholesale remained completely stagnant at US$ 382 thousand from 2019 through 2023.

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Capital expenditures

Deckers Outdoor Corp., capital expenditures by reportable segment

US$ in thousands

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
UGG Wholesale 826 109 (31) 404 205 58
HOKA Wholesale 1,229 1,191 56 434 285 —
Teva Wholesale — — — — — —
Sanuk Wholesale — — 8 — — 20
Other Brands Wholesale — — 40 64 11 —
Direct-to-Consumer 19,789 11,872 10,434 7,753 5,739 8,641
Unallocated overhead costs 72,709 44,542 21,711 23,800 22,846 26,094
Total 94,553 57,714 32,218 32,455 29,086 34,813

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).


Total capital expenditures remained relatively stable between 2018 and 2021, followed by a period of rapid acceleration in 2022 and 2023. Total spending increased from US$34.8 million in 2018 to US$94.6 million by March 31, 2023, marking a significant expansion in investment levels during the latter two years of the analyzed period.

Unallocated Overhead Costs
Unallocated overhead serves as the primary driver of the increase in total capital expenditures. After maintaining a range between US$21.7 million and US$26.1 million from 2018 to 2021, expenditures in this category surged to US$44.5 million in 2022 and further climbed to US$72.7 million in 2023. This segment constitutes the vast majority of the company's total capital allocation.
Direct-to-Consumer (DTC) Investment
A sustained upward trend is observed in Direct-to-Consumer expenditures following a decline in 2019. Investment grew from US$5.7 million in 2019 to US$19.8 million in 2023, reflecting a steady increase in the financial resources allocated to direct sales channels.
Wholesale Segment Allocation
Capital expenditures for wholesale brands are minimal compared to DTC and overhead costs. HOKA Wholesale showed consistent growth, rising from US$285 thousand in 2019 to US$1.23 million in 2023. UGG Wholesale also experienced a significant increase in its final year, reaching US$826 thousand in 2023. Expenditures for Sanuk and other wholesale brands were negligible or intermittent throughout the period.

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Assets

Deckers Outdoor Corp., assets by reportable segment

US$ in thousands

Microsoft Excel
Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020 Mar 31, 2019 Mar 31, 2018
UGG Wholesale 261,683 382,837 212,277 245,239 240,411 229,894
HOKA Wholesale 446,450 293,025 168,365 124,958 94,157 65,943
Teva Wholesale 94,735 91,140 87,284 90,305 76,370 85,980
Sanuk Wholesale 41,405 40,766 38,311 50,314 71,285 79,322
Other Brands Wholesale 24,448 32,429 18,732 21,535 14,618 8,866
Direct-to-Consumer 219,194 191,193 196,091 243,489 95,501 112,355
Total 1,087,915 1,031,390 721,060 775,840 592,342 582,360

Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31).


Total assets across all reportable segments exhibited significant growth over the six-year period, increasing from 582.4 million USD in 2018 to 1.088 billion USD in 2023. This represents an overall asset expansion of approximately 86.8%, with the most pronounced acceleration occurring between 2021 and 2022.

HOKA Wholesale Asset Expansion
The HOKA Wholesale segment demonstrates the most aggressive growth trajectory. Assets increased from 65.9 million USD in 2018 to 446.5 million USD in 2023. This represents a nearly seven-fold increase, positioning HOKA as the largest asset holder among the wholesale brands by the end of the period.
UGG Wholesale Volatility
UGG Wholesale assets showed a fluctuating trend. While starting at 229.9 million USD in 2018 and peaking at 382.8 million USD in 2022, the segment experienced a subsequent contraction to 261.7 million USD in 2023. Despite this recent decline, assets remain higher than the 2018 baseline.
Direct-to-Consumer (DTC) Asset Shifts
DTC assets experienced a sharp increase between 2019 and 2020, rising from 95.5 million USD to 243.5 million USD. Following this spike, the asset base remained relatively stable, fluctuating between 191.2 million USD and 219.2 million USD from 2021 through 2023.
Teva and Sanuk Performance
The Teva Wholesale segment remained relatively stagnant, maintaining a narrow range between 76.4 million USD and 94.7 million USD. Conversely, Sanuk Wholesale exhibited a consistent downward trend, with assets decreasing from 79.3 million USD in 2018 to 41.4 million USD in 2023, indicating a contraction in the resource allocation for this brand.
Other Brands Wholesale
Assets for other wholesale brands remained the smallest component of the portfolio, though they grew from 8.9 million USD in 2018 to 24.4 million USD in 2023, with a peak of 32.4 million USD in 2022.

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