Operating Profit Margin
since 2005
Calculation
Deckers Outdoor Corp., operating profit margin, long-term trends, calculation
| Operating profit margin | = | 100 | × | Income (loss) from operations1 | ÷ | Net sales1 | |
|---|---|---|---|---|---|---|---|
| Mar 31, 2023 | 18.00% | = | 100 | × | 652,751) | ÷ | 3,627,286) |
| Mar 31, 2022 | 17.93% | = | 100 | × | 564,707) | ÷ | 3,150,339) |
| Mar 31, 2021 | 19.81% | = | 100 | × | 504,205) | ÷ | 2,545,641) |
| Mar 31, 2020 | 15.85% | = | 100 | × | 338,135) | ÷ | 2,132,689) |
| Mar 31, 2019 | 16.20% | = | 100 | × | 327,320) | ÷ | 2,020,437) |
| Mar 31, 2018 | 11.69% | = | 100 | × | 222,584) | ÷ | 1,903,339) |
| Mar 31, 2017 | -0.11% | = | 100 | × | (1,919) | ÷ | 1,790,147) |
| Mar 31, 2016 | 8.65% | = | 100 | × | 162,127) | ÷ | 1,875,197) |
| Mar 31, 2015 | 12.35% | = | 100 | × | 224,419) | ÷ | 1,817,057) |
| Dec 31, 2014 | -0.14% | = | 100 | × | (408) | ÷ | 294,716) |
| Dec 31, 2013 | 13.36% | = | 100 | × | 207,897) | ÷ | 1,556,618) |
| Dec 31, 2012 | 13.22% | = | 100 | × | 186,948) | ÷ | 1,414,398) |
| Dec 31, 2011 | 20.68% | = | 100 | × | 284,838) | ÷ | 1,377,283) |
| Dec 31, 2010 | 24.88% | = | 100 | × | 249,088) | ÷ | 1,000,989) |
| Dec 31, 2009 | 22.29% | = | 100 | × | 181,247) | ÷ | 813,177) |
| Dec 31, 2008 | 16.96% | = | 100 | × | 116,919) | ÷ | 689,445) |
| Dec 31, 2007 | 23.51% | = | 100 | × | 105,553) | ÷ | 448,929) |
| Dec 31, 2006 | 16.90% | = | 100 | × | 51,442) | ÷ | 304,423) |
| Dec 31, 2005 | 19.74% | = | 100 | × | 52,268) | ÷ | 264,760) |
Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31), 10-K (reporting date: 2017-03-31), 10-K (reporting date: 2016-03-31), 10-K (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in thousands
The operational performance from 2005 to 2023 is characterized by substantial expansion in net sales accompanied by significant volatility in operating profit margins. Net sales grew from US$ 264.76 million in 2005 to US$ 3.63 billion by 2023, indicating a consistent long-term growth trajectory. However, the operating profit margin has experienced several cycles of expansion and contraction, reflecting fluctuating operational efficiency.
- Early Growth and Peak Efficiency (2005–2011)
- During the initial period, the operating profit margin remained relatively robust, fluctuating between 16.90% and 24.88%. A peak in operational efficiency was observed in 2010, with the margin reaching 24.88% as net sales exceeded US$ 1 billion for the first time.
- Margin Compression and Operational Volatility (2012–2017)
- A period of decline and instability began in 2012, as margins dropped to 13.22%. This phase was marked by two distinct instances of negative operating margins in 2014 (-0.14%) and 2017 (-0.11%). The 2014 fiscal year presented a significant anomaly, characterized by a sharp, temporary contraction in net sales to US$ 294.72 million, which severely impacted operational profitability before sales recovered in 2015.
- Recovery and Scaled Stabilization (2018–2023)
- From 2018 onward, a steady recovery in profitability is observed. The operating profit margin climbed from 11.69% in 2018 to a peak of 19.81% in 2021. In the final two years of the period, the margin stabilized at approximately 18%, suggesting that the entity has successfully balanced aggressive revenue growth with sustainable cost management.
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Comparison to Competitors
Deckers Outdoor Corp., operating profit margin, long-term trends, comparison to competitors
| Deckers Outdoor Corp. | lululemon athletica inc. | |
|---|---|---|
| Mar 31, 2023 | 18.00% | 16.38% |
| Mar 31, 2022 | 17.93% | 21.31% |
| Mar 31, 2021 | 19.81% | 18.63% |
| Mar 31, 2020 | 15.85% | 22.34% |
| Mar 31, 2019 | 16.20% | 21.46% |
| Mar 31, 2018 | 11.69% | 17.21% |
| Mar 31, 2017 | -0.11% | 17.96% |
| Mar 31, 2016 | 8.65% | 17.91% |
| Mar 31, 2015 | 12.35% | 20.92% |
| Dec 31, 2014 | -0.14% | 24.60% |
| Dec 31, 2013 | 13.36% | 27.47% |
| Dec 31, 2012 | 13.22% | 28.67% |
| Dec 31, 2011 | 20.68% | 25.35% |
| Dec 31, 2010 | 24.88% | 19.11% |
| Dec 31, 2009 | 22.29% | 16.00% |
| Dec 31, 2008 | 16.96% | 18.25% |
| Dec 31, 2007 | 23.51% | — |
| Dec 31, 2006 | 16.90% | — |
| Dec 31, 2005 | 19.74% | — |
Based on: 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2019-03-31), 10-K (reporting date: 2018-03-31), 10-K (reporting date: 2017-03-31), 10-K (reporting date: 2016-03-31), 10-K (reporting date: 2015-03-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).