Analysis of Revenues
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Revenues as Reported
Netflix Inc., income statement, revenues
US$ in thousands
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
The annual revenue data reveals distinct growth patterns across multiple geographic regions and overall streaming revenues over the analyzed period.
- United States and Canada (UCAN)
- The revenue in this region showed a consistent upward trend throughout the period, increasing from approximately $11.46 billion in 2020 to $17.36 billion in 2024. Growth rates varied year-over-year but generally exhibited a steady increase, reflecting strong market performance and possibly expanding subscriber base within this core market.
- Europe, Middle East, and Africa (EMEA)
- This region demonstrated significant growth between 2020 and 2021, with revenues increasing from about $7.77 billion to nearly $9.70 billion. Between 2021 and 2022, growth plateaued slightly, with revenues almost stable around $9.75 billion, before resuming an upward trajectory in 2023 and 2024, reaching approximately $12.39 billion. This suggests some temporary headwinds or market saturation followed by recovery and expansion.
- Latin America (LATAM)
- Revenue from Latin America increased steadily each year. Starting from around $3.16 billion in 2020, it rose continuously to reach nearly $4.84 billion by 2024. This consistent incremental growth indicates a solid and gradually expanding market presence within this region.
- Asia-Pacific (APAC)
- The Asia-Pacific segment showed a notable upward trend, with revenue growing from about $2.37 billion in 2020 to around $4.41 billion in 2024. The increase was steady, indicating expanding market penetration and possibly favorable demographic trends contributing to rising streaming subscriptions.
- Streaming Revenues (Total)
- Total streaming revenues followed a clear positive trajectory, rising from approximately $24.76 billion in 2020 to nearly $39.00 billion in 2024. This robust growth aligns with the region-specific trends, highlighting the overall effectiveness of streaming service expansion and revenue generation across different markets.
Overall, the data indicates a sustained and healthy growth trend in streaming revenues, underpinned by expanding operations in all examined regions. While certain areas exhibited occasional slowdowns or plateaus, the general trend is one of increasing market share and revenue base, reflecting successful strategic efforts in global market penetration and content delivery.