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Facebook Inc. (FB)
Analysis of Long-term (Investment) Activity Ratios
Beginner level
Activity ratios measure how efficiently a company performs day-to-day tasks, such us the collection of receivables and management of inventory.
Long-term Activity Ratios (Summary)
Facebook Inc., long-term (investment) activity ratios
Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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Net fixed asset turnover | ![]() |
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Total asset turnover | ![]() |
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Equity turnover | ![]() |
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Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
Long-term activity ratio | Description | The company |
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Net fixed asset turnover | An activity ratio calculated as total revenue divided by net fixed assets. | Facebook Inc.’s net fixed asset turnover ratio deteriorated from 2016 to 2017 and from 2017 to 2018. |
Total asset turnover | An activity ratio calculated as total revenue divided by total assets. | Facebook Inc.’s total asset turnover ratio improved from 2016 to 2017 and from 2017 to 2018. |
Equity turnover | An activity ratio calculated as total revenue divided by shareholders’ equity. | Facebook Inc.’s equity turnover ratio improved from 2016 to 2017 and from 2017 to 2018. |
Net Fixed Asset Turnover
Facebook Inc., net fixed asset turnover calculation, comparison to benchmarks
Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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Selected Financial Data (US$ in millions) | ||||||
Revenue | ![]() |
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Property and equipment, net | ![]() |
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Long-term Activity Ratio | ||||||
Net fixed asset turnover1 | ![]() |
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Benchmarks | ||||||
Net Fixed Asset Turnover, Competitors2 | ||||||
Adobe Inc. | ![]() |
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Alphabet Inc. | ![]() |
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International Business Machines Corp. | ![]() |
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Intuit Inc. | ![]() |
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Microsoft Corp. | ![]() |
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Oracle Corp. | ![]() |
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salesforce.com inc. | ![]() |
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Net Fixed Asset Turnover, Sector | ||||||
Software & Computer Services | ![]() |
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Net Fixed Asset Turnover, Industry | ||||||
Technology | ![]() |
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Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
Net fixed asset turnover = Revenue ÷ Property and equipment, net
= ÷
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2 Click competitor name to see calculations.
Long-term activity ratio | Description | The company |
---|---|---|
Net fixed asset turnover | An activity ratio calculated as total revenue divided by net fixed assets. | Facebook Inc.’s net fixed asset turnover ratio deteriorated from 2016 to 2017 and from 2017 to 2018. |
Total Asset Turnover
Facebook Inc., total asset turnover calculation, comparison to benchmarks
Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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Selected Financial Data (US$ in millions) | ||||||
Revenue | ![]() |
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Total assets | ![]() |
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Long-term Activity Ratio | ||||||
Total asset turnover1 | ![]() |
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Benchmarks | ||||||
Total Asset Turnover, Competitors2 | ||||||
Adobe Inc. | ![]() |
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Alphabet Inc. | ![]() |
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International Business Machines Corp. | ![]() |
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Intuit Inc. | ![]() |
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Microsoft Corp. | ![]() |
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Oracle Corp. | ![]() |
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salesforce.com inc. | ![]() |
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Total Asset Turnover, Sector | ||||||
Software & Computer Services | ![]() |
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Total Asset Turnover, Industry | ||||||
Technology | ![]() |
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Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
Total asset turnover = Revenue ÷ Total assets
= ÷
=
2 Click competitor name to see calculations.
Long-term activity ratio | Description | The company |
---|---|---|
Total asset turnover | An activity ratio calculated as total revenue divided by total assets. | Facebook Inc.’s total asset turnover ratio improved from 2016 to 2017 and from 2017 to 2018. |
Equity Turnover
Facebook Inc., equity turnover calculation, comparison to benchmarks
Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | Dec 31, 2014 | ||
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Selected Financial Data (US$ in millions) | ||||||
Revenue | ![]() |
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Stockholders’ equity | ![]() |
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Long-term Activity Ratio | ||||||
Equity turnover1 | ![]() |
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Benchmarks | ||||||
Equity Turnover, Competitors2 | ||||||
Adobe Inc. | ![]() |
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Alphabet Inc. | ![]() |
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International Business Machines Corp. | ![]() |
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Intuit Inc. | ![]() |
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Microsoft Corp. | ![]() |
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Oracle Corp. | ![]() |
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salesforce.com inc. | ![]() |
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Equity Turnover, Sector | ||||||
Software & Computer Services | ![]() |
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Equity Turnover, Industry | ||||||
Technology | ![]() |
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Based on: 10-K (filing date: 2019-01-31), 10-K (filing date: 2018-02-01), 10-K (filing date: 2017-02-03), 10-K (filing date: 2016-01-28), 10-K (filing date: 2015-01-29).
1 2018 Calculation
Equity turnover = Revenue ÷ Stockholders’ equity
= ÷
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2 Click competitor name to see calculations.
Long-term activity ratio | Description | The company |
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Equity turnover | An activity ratio calculated as total revenue divided by shareholders’ equity. | Facebook Inc.’s equity turnover ratio improved from 2016 to 2017 and from 2017 to 2018. |