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Revenues as Reported
Based on: 10-K (reporting date: 2022-01-29), 10-K (reporting date: 2021-01-30), 10-K (reporting date: 2020-02-01), 10-K (reporting date: 2019-02-02), 10-K (reporting date: 2018-02-03), 10-K (reporting date: 2017-01-28).
- Overall Net Sales Trend
- Net sales consistently increased each year from 20,719,200 thousand US dollars in early 2017 to 26,309,800 thousand US dollars by early 2022. This reflects a steady growth rate over the six-year horizon.
- Dollar Tree Segment Performance
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The Dollar Tree segment showed a continuous upward trend in net sales, rising from 10,138,700 thousand US dollars in 2017 to 13,922,100 thousand US dollars in 2022. This indicates an approximate 37% growth over the period. Within this segment:
- Consumable Category
- The consumable category increased from 4,957,800 to 6,334,500 thousand US dollars, showing steady year-over-year growth except for a slight decline between 2021 and 2022.
- Variety Category
- Variety sales rose consistently from 4,714,500 to 6,794,000 thousand US dollars, representing strong annual growth, particularly notable in the last recorded year.
- Seasonal Category
- Seasonal sales grew significantly, from 466,400 to 793,600 thousand US dollars, suggesting an increasing emphasis or success in this product line within Dollar Tree.
- Family Dollar Segment Performance
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The Family Dollar segment showed modest growth overall, with sales increasing from 10,580,500 to 12,387,700 thousand US dollars between 2017 and 2022. However, the growth rate slowed in later years. Detailed category analysis reveals:
- Consumable Category
- Consumables increased steadily from 7,893,100 to 9,446,500 thousand US dollars, with moderate growth and a leveling off post-2021.
- Home Products
- Home products demonstrated volatility, declining from 920,500 to 866,000 thousand US dollars by 2020 before recovering to 1,033,900 thousand US dollars in 2022, signaling fluctuating consumer demand or strategic changes.
- Apparel and Accessories
- Apparel and accessories sales trended downward from 740,600 to 644,000 thousand US dollars by 2020, then rebounded to 781,500 thousand US dollars by 2022, indicating a recovery in this category.
- Seasonal and Electronics
- This category experienced slight fluctuations without clear growth, with sales around 1,026,300 to 1,125,800 thousand US dollars, suggesting relative stability but minimal expansion.
- Segment Contribution Insights
- The Dollar Tree segment consistently outperformed the Family Dollar segment in growth rate, especially in the variety and seasonal categories. While both segments contributed to net sales growth, Dollar Tree's stronger performance suggests effective strategies or market positioning during the period analyzed.
- Summary
- Overall, the company demonstrated steady sales growth driven largely by the Dollar Tree segment, with its variety and seasonal categories showing significant increases. The Family Dollar segment grew moderately, with certain categories showing variability and signs of recovery in recent years. The net sales trajectory reflects effective expansion or operational success across most product lines, with areas of volatility warranting further strategic consideration.