AI Tokens
Stock Analysis on Net

Activision Blizzard Inc. (NASDAQ:ATVI)

This company has been moved to the archive! The financial data has not been updated since July 31, 2023.

DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin

Microsoft Excel

Two-Component Disaggregation of ROE

Activision Blizzard Inc., decomposition of ROE

Microsoft Excel
ROE = ROA × Financial Leverage
Dec 31, 2022 7.86% = 5.53% × 1.42
Dec 31, 2021 15.34% = 10.77% × 1.42
Dec 31, 2020 14.61% = 9.51% × 1.54
Dec 31, 2019 11.74% = 7.57% × 1.55
Dec 31, 2018 15.96% = 10.17% × 1.57

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


Return on Equity (ROE) exhibited significant volatility over the five-year period from 2018 to 2022. The metric began at 15.96%, experienced a contraction in 2019, recovered toward 15.34% by 2021, and ultimately declined to 7.86% by the end of 2022. This trajectory indicates a period of instability in the returns generated for shareholders.

Return on Assets (ROA)
The Return on Assets served as the primary driver of the fluctuations observed in ROE. ROA moved from 10.17% in 2018 to a peak of 10.77% in 2021, before dropping sharply to 5.53% in 2022. The close correlation between ROA and ROE movements suggests that the company's overall profitability relative to its asset base was the dominant factor influencing shareholder returns.
Financial Leverage
Financial leverage showed a consistent, albeit gradual, downward trend, decreasing from a ratio of 1.57 in 2018 to 1.42 in 2021 and 2022. The reduction in this multiplier indicates a decreased reliance on debt to amplify returns over time. Because the leverage ratio remained relatively stable compared to the volatility of ROA, it contributed minimally to the changes in ROE.
Integrated DuPont Analysis
The disaggregation of ROE reveals that the sharp decline in 2022 was almost exclusively attributable to a deterioration in asset productivity (ROA) rather than changes in capital structure. While the financial leverage remained constant at 1.42 between 2021 and 2022, the ROE fell by nearly half, mirroring the significant drop in ROA from 10.77% to 5.53%.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Three-Component Disaggregation of ROE

Activision Blizzard Inc., decomposition of ROE

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Dec 31, 2022 7.86% = 20.10% × 0.27 × 1.42
Dec 31, 2021 15.34% = 30.66% × 0.35 × 1.42
Dec 31, 2020 14.61% = 27.17% × 0.35 × 1.54
Dec 31, 2019 11.74% = 23.16% × 0.33 × 1.55
Dec 31, 2018 15.96% = 24.17% × 0.42 × 1.57

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


The Return on Equity (ROE) exhibited significant volatility between 2018 and 2022, characterized by a period of relative stability and moderate recovery followed by a sharp contraction in the final year. While ROE remained above 11% from 2018 to 2021, it declined to 7.86% by the end of 2022, indicating a substantial reduction in the returns generated on shareholder equity.

Net Profit Margin
Profitability demonstrated an upward trajectory between 2019 and 2021, peaking at 30.66%. This growth trend reversed abruptly in 2022, with the margin falling to 20.10%, representing the lowest profitability level within the observed five-year period.
Asset Turnover
A general downward trend in asset utilization efficiency is observed. The ratio decreased from 0.42 in 2018 to 0.27 in 2022, suggesting a diminishing ability to generate revenue relative to the total asset base.
Financial Leverage
The capital structure shifted toward lower leverage over the period. The financial leverage ratio declined steadily from 1.57 in 2018 to 1.42 in 2021, where it remained constant through 2022, thereby reducing the magnifying effect of debt on equity returns.

The degradation of ROE in 2022 is the result of a simultaneous decline in all three DuPont components. The sharp contraction in net profit margins and the reach of a five-year low in asset turnover, combined with a lower leverage profile compared to 2018, created a compounding negative effect that significantly eroded the return to equity holders.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Five-Component Disaggregation of ROE

Activision Blizzard Inc., decomposition of ROE

Microsoft Excel
ROE = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover × Financial Leverage
Dec 31, 2022 7.86% = 0.87 × 0.94 × 24.60% × 0.27 × 1.42
Dec 31, 2021 15.34% = 0.85 × 0.97 × 37.17% × 0.35 × 1.42
Dec 31, 2020 14.61% = 0.84 × 0.96 × 33.58% × 0.35 × 1.54
Dec 31, 2019 11.74% = 0.92 × 0.95 × 26.55% × 0.33 × 1.55
Dec 31, 2018 15.96% = 0.97 × 0.93 × 26.89% × 0.42 × 1.57

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


The Return on Equity (ROE) exhibited significant volatility over the five-year period, starting at 15.96% in 2018 and ending at a period low of 7.86% in 2022. While ROE remained relatively resilient between 2019 and 2021, the sharp contraction in 2022 indicates a substantial decline in the efficiency of generating profits from shareholders' equity.

Profitability and Operating Efficiency
The EBIT Margin showed a non-linear trend, peaking at 37.17% in 2021 before experiencing a sharp reversal to 24.60% in 2022. This suggests that while operating profitability improved significantly during the middle of the period, it failed to sustain those levels, contributing heavily to the overall decline in ROE by the end of 2022.
Asset Utilization
Asset Turnover demonstrated a consistent downward trajectory, decreasing from 0.42 in 2018 to 0.27 in 2022. This trend reflects a diminishing ability to generate sales revenue from the company's asset base, indicating a decline in asset productivity over time.
Financial Leverage
Financial leverage experienced a gradual decline from 1.57 in 2018 to 1.42 in 2022. This reduction indicates a shift toward a more conservative capital structure with less reliance on debt to amplify equity returns, which further contributed to the downward pressure on ROE.
Tax and Interest Burdens
The tax burden fluctuated between 0.84 and 0.97, ending at 0.87 in 2022, reflecting variability in the impact of taxes on net income. The interest burden remained relatively stable, ranging from 0.93 to 0.97, suggesting that interest expenses had a consistent and minimal effect on the conversion of operating profit to net income.

The comprehensive analysis reveals that the decline in ROE is the result of a compounding effect: a sharp reduction in operating margins and a steady erosion of asset turnover, both occurring alongside a reduction in financial leverage. The 2022 performance is particularly noteworthy as the simultaneous drop in both EBIT margin and asset turnover suggests a systemic decline in both operational and asset efficiency.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Two-Component Disaggregation of ROA

Activision Blizzard Inc., decomposition of ROA

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Dec 31, 2022 5.53% = 20.10% × 0.27
Dec 31, 2021 10.77% = 30.66% × 0.35
Dec 31, 2020 9.51% = 27.17% × 0.35
Dec 31, 2019 7.57% = 23.16% × 0.33
Dec 31, 2018 10.17% = 24.17% × 0.42

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


The Return on Assets (ROA) demonstrates a volatile trajectory between 2018 and 2022, characterized by a mid-period recovery followed by a significant contraction. The overall decline from 10.17% in 2018 to 5.53% in 2022 reflects a systemic degradation in both operational profitability and asset utilization.

Net Profit Margin
Profitability exhibited a general upward trend from 2019 to 2021, peaking at 30.66%. This expansion suggests an improvement in cost management or pricing power during that interval. However, a sharp reversal occurred in 2022, where the margin fell to 20.10%, the lowest level recorded in the five-year period, indicating a substantial increase in relative expenses or a decline in net revenue.
Asset Turnover
Efficiency in asset utilization shows a consistent long-term decline. After a sharp drop from 0.42 in 2018 to 0.33 in 2019, the ratio remained stagnant at 0.35 through 2021. The trend culminated in a further decline to 0.27 in 2022, signaling that the company is generating progressively less revenue for every unit of asset employed.
ROA Disaggregation Analysis
The movement of ROA is a product of the interaction between the margin and turnover components. Between 2019 and 2021, the recovery in ROA to 10.77% was driven exclusively by improvements in the net profit margin, as asset turnover remained flat. In contrast, the precipitous drop in ROA to 5.53% in 2022 resulted from a simultaneous decline in both components, creating a compounding negative effect on overall asset productivity.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Four-Component Disaggregation of ROA

Activision Blizzard Inc., decomposition of ROA

Microsoft Excel
ROA = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover
Dec 31, 2022 5.53% = 0.87 × 0.94 × 24.60% × 0.27
Dec 31, 2021 10.77% = 0.85 × 0.97 × 37.17% × 0.35
Dec 31, 2020 9.51% = 0.84 × 0.96 × 33.58% × 0.35
Dec 31, 2019 7.57% = 0.92 × 0.95 × 26.55% × 0.33
Dec 31, 2018 10.17% = 0.97 × 0.93 × 26.89% × 0.42

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


The Return on Assets (ROA) exhibits significant volatility over the observed five-year period, peaking at 10.77% in 2021 before declining sharply to 5.53% in 2022. This fluctuation is primarily driven by changes in operational profitability and asset utilization efficiency rather than financial or tax obligations.

EBIT Margin
Operational profitability showed a strong upward trajectory between 2019 and 2021, rising from 26.55% to a peak of 37.17%. However, this trend reversed abruptly in 2022, with the margin contracting to 24.60%, the lowest level within the analyzed period. This indicates a substantial compression in operating margins during the final year.
Asset Turnover
Asset utilization has trended downward, moving from 0.42 in 2018 to 0.27 in 2022. The consistent decline suggests that the company is generating progressively less revenue per unit of assets employed, acting as a persistent drag on the overall return on assets.
Tax Burden
The tax burden ratio decreased from 0.97 in 2018 to a low of 0.84 in 2020, before stabilizing and slightly recovering to 0.87 in 2022. This downward movement in the early years indicates a higher relative impact of taxes on the conversion of operating profit to net income during that timeframe.
Interest Burden
The interest burden remained the most stable component, fluctuating narrowly between 0.93 and 0.97. This stability suggests that debt service costs had a minimal and consistent influence on the variance of the ROA over the five-year period.

The precipitous drop in ROA in 2022 is the result of a simultaneous decline in both the EBIT margin and asset turnover. While interest obligations remained steady, the convergence of reduced operating efficiency and diminished asset productivity led to a significant erosion of the company's overall return on assets.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Disaggregation of Net Profit Margin

Activision Blizzard Inc., decomposition of net profit margin ratio

Microsoft Excel
Net Profit Margin = Tax Burden × Interest Burden × EBIT Margin
Dec 31, 2022 20.10% = 0.87 × 0.94 × 24.60%
Dec 31, 2021 30.66% = 0.85 × 0.97 × 37.17%
Dec 31, 2020 27.17% = 0.84 × 0.96 × 33.58%
Dec 31, 2019 23.16% = 0.92 × 0.95 × 26.55%
Dec 31, 2018 24.17% = 0.97 × 0.93 × 26.89%

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


The net profit margin exhibited a volatile trajectory between 2018 and 2022, characterized by a period of expansion peaking in 2021 followed by a sharp contraction in 2022. An analysis of the disaggregated components indicates that the primary driver of this volatility was operating performance rather than financing costs or tax fluctuations.

EBIT Margin
A significant upward trend was observed from 2019 to 2021, with the margin increasing from 26.55% to a peak of 37.17%. However, this growth reversed sharply in 2022, falling to 24.60%, which represents the lowest operating margin within the analyzed five-year period.
Tax Burden
The tax burden ratio showed a general decline from 0.97 in 2018 to 0.84 in 2020, suggesting a period of increased tax impact relative to pre-tax income. Since 2020, the ratio has remained relatively stable, ending at 0.87 in 2022.
Interest Burden
The interest burden remained consistently high and stable, fluctuating within a narrow range between 0.93 and 0.97. This indicates that interest expenses exerted a minimal and consistent influence on the conversion of operating profit to net income throughout the period.
Net Profit Margin
The net profit margin mirrored the movements of the EBIT margin closely. After a slight dip in 2019, it rose to 30.66% in 2021, coinciding with the peak in operating efficiency. The subsequent decline to 20.10% in 2022 aligns with the contraction in the EBIT margin, confirming that operating profitability is the dominant factor influencing the bottom line.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?