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Analysis of Profitability Ratios
Beginner level
Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).
Profitability Ratios (Summary)
Activision Blizzard Inc., profitability ratios
Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Activision Blizzard Inc.’s gross profit margin ratio improved from 2017 to 2018 and from 2018 to 2019. |
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Activision Blizzard Inc.’s operating profit margin ratio improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019. |
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Activision Blizzard Inc.’s net profit margin ratio improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019. |
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Activision Blizzard Inc.’s ROE improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019. |
| ROA | A profitability ratio calculated as net income divided by total assets. | Activision Blizzard Inc.’s ROA improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019. |
Gross Profit Margin
Activision Blizzard Inc., gross profit margin calculation
| Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Gross profit | ||||||
| Net revenues | ||||||
| Profitability Ratio | ||||||
| Gross profit margin1 | ||||||
Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).
1 2019 Calculation
Gross profit margin = 100 × Gross profit ÷ Net revenues
= 100 × ÷ =
| Profitability ratio | Description | The company |
|---|---|---|
| Gross profit margin | Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. | Activision Blizzard Inc.’s gross profit margin ratio improved from 2017 to 2018 and from 2018 to 2019. |
Operating Profit Margin
Activision Blizzard Inc., operating profit margin calculation, comparison to benchmarks
Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).
1 2019 Calculation
Operating profit margin = 100 × Operating income ÷ Net revenues
= 100 × ÷ =
| Profitability ratio | Description | The company |
|---|---|---|
| Operating profit margin | A profitability ratio calculated as operating income divided by revenue. | Activision Blizzard Inc.’s operating profit margin ratio improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019. |
Net Profit Margin
Activision Blizzard Inc., net profit margin calculation, comparison to benchmarks
Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).
1 2019 Calculation
Net profit margin = 100 × Net income ÷ Net revenues
= 100 × ÷ =
| Profitability ratio | Description | The company |
|---|---|---|
| Net profit margin | An indicator of profitability, calculated as net income divided by revenue. | Activision Blizzard Inc.’s net profit margin ratio improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019. |
Return on Equity (ROE)
Activision Blizzard Inc., ROE calculation, comparison to benchmarks
Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).
1 2019 Calculation
ROE = 100 × Net income ÷ Shareholders’ equity
= 100 × ÷ =
| Profitability ratio | Description | The company |
|---|---|---|
| ROE | A profitability ratio calculated as net income divided by shareholders’ equity. | Activision Blizzard Inc.’s ROE improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019. |
Return on Assets (ROA)
Activision Blizzard Inc., ROA calculation, comparison to benchmarks
| Dec 31, 2019 | Dec 31, 2018 | Dec 31, 2017 | Dec 31, 2016 | Dec 31, 2015 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net income | ||||||
| Total assets | ||||||
| Profitability Ratio | ||||||
| ROA1 | ||||||
| Benchmarks | ||||||
| ROA, Industry | ||||||
| Consumer Goods | ||||||
Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).
1 2019 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =
| Profitability ratio | Description | The company |
|---|---|---|
| ROA | A profitability ratio calculated as net income divided by total assets. | Activision Blizzard Inc.’s ROA improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019. |