Stock Analysis on Net
Stock Analysis on Net
Microsoft Excel LibreOffice Calc

Activision Blizzard Inc. (NASDAQ:ATVI)

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Analysis of Profitability Ratios

Beginner level

Profitability ratios measure the company’s ability to generate profitable sales from its resources (assets).


Profitability Ratios (Summary)

Activision Blizzard Inc., profitability ratios

Microsoft Excel LibreOffice Calc
Dec 31, 2019 Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015
Return on Sales
Gross profit margin
Operating profit margin
Net profit margin
Return on Investment
Return on equity (ROE)
Return on assets (ROA)

Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).

Profitability ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Activision Blizzard Inc.’s gross profit margin ratio improved from 2017 to 2018 and from 2018 to 2019.
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Activision Blizzard Inc.’s operating profit margin ratio improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019.
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Activision Blizzard Inc.’s net profit margin ratio improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019.

Profitability ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. Activision Blizzard Inc.’s ROE improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019.
ROA A profitability ratio calculated as net income divided by total assets. Activision Blizzard Inc.’s ROA improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019.

Gross Profit Margin

Activision Blizzard Inc., gross profit margin calculation

Microsoft Excel LibreOffice Calc
Dec 31, 2019 Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015
Selected Financial Data (US$ in millions)
Gross profit
Net revenues
Profitability Ratio
Gross profit margin1

Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).

1 2019 Calculation
Gross profit margin = 100 × Gross profit ÷ Net revenues
= 100 × ÷ =

Profitability ratio Description The company
Gross profit margin Gross profit margin indicates the percentage of revenue available to cover operating and other expenditures. Activision Blizzard Inc.’s gross profit margin ratio improved from 2017 to 2018 and from 2018 to 2019.

Operating Profit Margin

Activision Blizzard Inc., operating profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2019 Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015
Selected Financial Data (US$ in millions)
Operating income
Net revenues
Profitability Ratio
Operating profit margin1
Benchmarks
Operating Profit Margin, Industry
Consumer Goods

Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).

1 2019 Calculation
Operating profit margin = 100 × Operating income ÷ Net revenues
= 100 × ÷ =

Profitability ratio Description The company
Operating profit margin A profitability ratio calculated as operating income divided by revenue. Activision Blizzard Inc.’s operating profit margin ratio improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019.

Net Profit Margin

Activision Blizzard Inc., net profit margin calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2019 Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015
Selected Financial Data (US$ in millions)
Net income
Net revenues
Profitability Ratio
Net profit margin1
Benchmarks
Net Profit Margin, Industry
Consumer Goods

Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).

1 2019 Calculation
Net profit margin = 100 × Net income ÷ Net revenues
= 100 × ÷ =

Profitability ratio Description The company
Net profit margin An indicator of profitability, calculated as net income divided by revenue. Activision Blizzard Inc.’s net profit margin ratio improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019.

Return on Equity (ROE)

Activision Blizzard Inc., ROE calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2019 Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015
Selected Financial Data (US$ in millions)
Net income
Shareholders’ equity
Profitability Ratio
ROE1
Benchmarks
ROE, Industry
Consumer Goods

Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).

1 2019 Calculation
ROE = 100 × Net income ÷ Shareholders’ equity
= 100 × ÷ =

Profitability ratio Description The company
ROE A profitability ratio calculated as net income divided by shareholders’ equity. Activision Blizzard Inc.’s ROE improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019.

Return on Assets (ROA)

Activision Blizzard Inc., ROA calculation, comparison to benchmarks

Microsoft Excel LibreOffice Calc
Dec 31, 2019 Dec 31, 2018 Dec 31, 2017 Dec 31, 2016 Dec 31, 2015
Selected Financial Data (US$ in millions)
Net income
Total assets
Profitability Ratio
ROA1
Benchmarks
ROA, Industry
Consumer Goods

Based on: 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29).

1 2019 Calculation
ROA = 100 × Net income ÷ Total assets
= 100 × ÷ =

Profitability ratio Description The company
ROA A profitability ratio calculated as net income divided by total assets. Activision Blizzard Inc.’s ROA improved from 2017 to 2018 but then slightly deteriorated from 2018 to 2019.