Net Profit Margin
since 2008
Calculation
Activision Blizzard Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Net revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2020 | 27.17% | = | 100 | × | 2,197 | ÷ | 8,086 |
| Dec 31, 2019 | 23.16% | = | 100 | × | 1,503 | ÷ | 6,489 |
| Dec 31, 2018 | 24.17% | = | 100 | × | 1,813 | ÷ | 7,500 |
| Dec 31, 2017 | 3.89% | = | 100 | × | 273 | ÷ | 7,017 |
| Dec 31, 2016 | 14.62% | = | 100 | × | 966 | ÷ | 6,608 |
| Dec 31, 2015 | 19.13% | = | 100 | × | 892 | ÷ | 4,664 |
| Dec 31, 2014 | 18.94% | = | 100 | × | 835 | ÷ | 4,408 |
| Dec 31, 2013 | 22.04% | = | 100 | × | 1,010 | ÷ | 4,583 |
| Dec 31, 2012 | 23.66% | = | 100 | × | 1,149 | ÷ | 4,856 |
| Dec 31, 2011 | 22.82% | = | 100 | × | 1,085 | ÷ | 4,755 |
| Dec 31, 2010 | 9.40% | = | 100 | × | 418 | ÷ | 4,447 |
| Dec 31, 2009 | 2.64% | = | 100 | × | 113 | ÷ | 4,279 |
| Dec 31, 2008 | -3.54% | = | 100 | × | (107) | ÷ | 3,026 |
Based on: 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31).
1 US$ in millions
Comparison to Competitors
Activision Blizzard Inc., net profit margin, long-term trends, comparison to competitors
| Activision Blizzard Inc. | Alphabet Inc. | Charter Communications Inc. | Comcast Corp. | Meta Platforms Inc. | Netflix Inc. | Twitter Inc. | Walt Disney Co. | |
|---|---|---|---|---|---|---|---|---|
| Dec 31, 2020 | 27.17% | 22.06% | 6.70% | 10.17% | 33.90% | 11.05% | -30.56% | -4.38% |
| Dec 31, 2019 | 23.16% | 21.22% | 3.64% | 11.99% | 26.15% | 9.26% | 42.37% | 15.89% |
| Dec 31, 2018 | 24.17% | 22.46% | 2.82% | 12.41% | 39.60% | 7.67% | 39.63% | 21.20% |
| Dec 31, 2017 | 3.89% | 11.42% | 23.80% | 26.87% | 39.20% | 4.78% | -4.42% | 16.29% |
| Dec 31, 2016 | 14.62% | 21.58% | 12.14% | 10.81% | 36.97% | 2.11% | -18.06% | 16.88% |
| Dec 31, 2015 | 19.13% | 21.80% | -2.78% | 10.96% | 20.57% | 1.81% | -23.49% | 15.98% |
| Dec 31, 2014 | 18.94% | 21.88% | -2.01% | 12.18% | 23.58% | 4.85% | -41.18% | 15.37% |
| Dec 31, 2013 | 22.04% | 21.60% | -2.07% | 10.54% | 19.05% | 2.57% | -97.06% | 13.62% |
| Dec 31, 2012 | 23.66% | 21.40% | -4.05% | 9.91% | 1.04% | 0.48% | — | 13.44% |
| Dec 31, 2011 | 22.82% | 25.69% | -5.12% | 7.45% | — | 7.06% | — | 11.76% |
| Dec 31, 2010 | 9.40% | 29.01% | -3.36% | 9.58% | — | 7.44% | — | 10.41% |
| Dec 31, 2009 | 2.64% | 27.57% | — | 10.17% | — | 6.94% | — | 9.15% |
| Dec 31, 2008 | -3.54% | 19.39% | — | 7.44% | — | 6.08% | — | 11.70% |
Based on: 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31).
Comparison to Sector (Media & Entertainment)
Activision Blizzard Inc., net profit margin, long-term trends, comparison to sector (media & entertainment)
| Activision Blizzard Inc. | Media & Entertainment | |
|---|---|---|
| Dec 31, 2020 | 27.17% | 15.93% |
| Dec 31, 2019 | 23.16% | 17.05% |
| Dec 31, 2018 | 24.17% | 19.76% |
| Dec 31, 2017 | 3.89% | 20.36% |
| Dec 31, 2016 | 14.62% | 17.34% |
| Dec 31, 2015 | 19.13% | 15.05% |
| Dec 31, 2014 | 18.94% | 15.45% |
| Dec 31, 2013 | 22.04% | 13.99% |
| Dec 31, 2012 | 23.66% | 13.08% |
| Dec 31, 2011 | 22.82% | 12.80% |
| Dec 31, 2010 | 9.40% | 13.99% |
| Dec 31, 2009 | 2.64% | 13.97% |
| Dec 31, 2008 | -3.54% | 11.85% |
Based on: 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31).
Comparison to Industry (Communication Services)
Activision Blizzard Inc., net profit margin, long-term trends, comparison to industry (communication services)
| Activision Blizzard Inc. | Communication Services | |
|---|---|---|
| Dec 31, 2020 | 27.17% | 11.06% |
| Dec 31, 2019 | 23.16% | 14.14% |
| Dec 31, 2018 | 24.17% | 15.73% |
| Dec 31, 2017 | 3.89% | 19.99% |
| Dec 31, 2016 | 14.62% | 12.65% |
| Dec 31, 2015 | 19.13% | 12.36% |
| Dec 31, 2014 | 18.94% | 9.75% |
| Dec 31, 2013 | 22.04% | 12.16% |
| Dec 31, 2012 | 23.66% | 7.36% |
| Dec 31, 2011 | 22.82% | 6.51% |
| Dec 31, 2010 | 9.40% | 11.13% |
| Dec 31, 2009 | 2.64% | 9.07% |
| Dec 31, 2008 | -3.54% | 9.66% |
Based on: 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31).