Net Profit Margin
since 2008
Calculation
Activision Blizzard Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Net revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2020 | 27.17% | = | 100 | × | 2,197 | ÷ | 8,086 |
| Dec 31, 2019 | 23.16% | = | 100 | × | 1,503 | ÷ | 6,489 |
| Dec 31, 2018 | 24.17% | = | 100 | × | 1,813 | ÷ | 7,500 |
| Dec 31, 2017 | 3.89% | = | 100 | × | 273 | ÷ | 7,017 |
| Dec 31, 2016 | 14.62% | = | 100 | × | 966 | ÷ | 6,608 |
| Dec 31, 2015 | 19.13% | = | 100 | × | 892 | ÷ | 4,664 |
| Dec 31, 2014 | 18.94% | = | 100 | × | 835 | ÷ | 4,408 |
| Dec 31, 2013 | 22.04% | = | 100 | × | 1,010 | ÷ | 4,583 |
| Dec 31, 2012 | 23.66% | = | 100 | × | 1,149 | ÷ | 4,856 |
| Dec 31, 2011 | 22.82% | = | 100 | × | 1,085 | ÷ | 4,755 |
| Dec 31, 2010 | 9.40% | = | 100 | × | 418 | ÷ | 4,447 |
| Dec 31, 2009 | 2.64% | = | 100 | × | 113 | ÷ | 4,279 |
| Dec 31, 2008 | -3.54% | = | 100 | × | (107) | ÷ | 3,026 |
Based on: 10-K (filing date: 2021-02-23), 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29), 10-K (filing date: 2015-02-26), 10-K (filing date: 2014-03-03), 10-K (filing date: 2013-02-22), 10-K (filing date: 2012-02-28), 10-K (filing date: 2011-02-25), 10-K (filing date: 2010-03-01), 10-K (filing date: 2009-02-27).
1 US$ in millions
Comparison to Industry (Consumer Goods)
Activision Blizzard Inc., net profit margin, long-term trends, comparison to industry (consumer goods)
| Activision Blizzard Inc. | Consumer Goods | |
|---|---|---|
| Dec 31, 2020 | 27.17% | 11.43% |
| Dec 31, 2019 | 23.16% | 8.77% |
| Dec 31, 2018 | 24.17% | 11.59% |
| Dec 31, 2017 | 3.89% | 8.53% |
| Dec 31, 2016 | 14.62% | 12.03% |
| Dec 31, 2015 | 19.13% | 10.25% |
| Dec 31, 2014 | 18.94% | 9.15% |
| Dec 31, 2013 | 22.04% | 10.15% |
| Dec 31, 2012 | 23.66% | 10.00% |
| Dec 31, 2011 | 22.82% | 10.36% |
| Dec 31, 2010 | 9.40% | 11.45% |
| Dec 31, 2009 | 2.64% | 13.00% |
| Dec 31, 2008 | -3.54% | 12.53% |
Based on: 10-K (filing date: 2021-02-23), 10-K (filing date: 2020-02-27), 10-K (filing date: 2019-02-28), 10-K (filing date: 2018-02-27), 10-K (filing date: 2017-02-28), 10-K (filing date: 2016-02-29), 10-K (filing date: 2015-02-26), 10-K (filing date: 2014-03-03), 10-K (filing date: 2013-02-22), 10-K (filing date: 2012-02-28), 10-K (filing date: 2011-02-25), 10-K (filing date: 2010-03-01), 10-K (filing date: 2009-02-27).