Name: Time Warner Cable Inc. (NYSE:TWC) | Analysis of Revenues
Creator: Stock Analysis on Net

Analysis of Revenues

Revenues as Reported

Revenues as Reported

Time Warner Cable Inc., income statement, revenues

US$ in millions

12 months ended:	Dec 31, 2015	Dec 31, 2014	Dec 31, 2013	Dec 31, 2012	Dec 31, 2011
Video	9,907)	10,002)	10,481)	10,917)	10,589)
High-speed data	7,029)	6,428)	5,822)	5,090)	4,476)
Voice	1,931)	1,932)	2,027)	2,104)	1,979)
Other	99)	84)	72)	64)	49)
Residential Services revenue	18,966)	18,446)	18,402)	18,175)	17,093)
Video	385)	365)	347)	323)	286)
High-speed data	1,609)	1,341)	1,099)	912)	727)
Voice	599)	511)	421)	306)	197)
Wholesale transport	491)	415)	251)	184)	154)
Other	200)	206)	194)	176)	105)
Business Services revenue	3,284)	2,838)	2,312)	1,901)	1,469)
Advertising	1,028)	1,127)	1,019)	1,053)	880)
Other	682)	645)	583)	407)	233)
Other Operations revenue	1,710)	1,772)	1,602)	1,460)	1,113)
Intersegment eliminations	(263)	(244)	(196)	(150)	—)
Revenue	23,697)	22,812)	22,120)	21,386)	19,675)

Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).

Overall Revenue Trend: The total revenue exhibited consistent growth over the five-year period, increasing from approximately $19.7 billion in 2011 to nearly $23.7 billion in 2015. This represents a cumulative growth of around 20%, indicating steady expansion in business operations.
Residential Services Revenue: Residential Services revenue showed gradual growth, rising from about $17.1 billion in 2011 to $19.0 billion in 2015. While the total increased, the composition shifted notably within this segment. Video revenue experienced a decline from $10.6 billion to $9.9 billion, suggesting reduced demand or market share in this category.; Conversely, High-speed data revenue within Residential Services grew significantly, from $4.5 billion to $7.0 billion, highlighting strong demand and likely increased subscription rates or pricing. Voice revenue in this category remained relatively stable to slightly declining, moving from $2.0 billion to $1.9 billion, indicating a mature or contracting market. Other categories contributed marginally, with a slight rise from $49 million to $99 million.
Business Services Revenue: Business Services revenue demonstrated robust growth, increasing from approximately $1.5 billion in 2011 to $3.3 billion in 2015. Notable drivers included High-speed data growing from $727 million to $1.6 billion and Voice services increasing significantly from $197 million to $599 million. Wholesale transport also saw substantial growth, from $154 million to $491 million, indicating expanding business infrastructure services. Other services grew moderately within this segment.
Other Operations Revenue: This category increased from $1.1 billion to a peak of $1.8 billion in 2014 but showed a slight decline to $1.7 billion in 2015. Within this area, Advertising revenue grew from $880 million to a peak of $1.1 billion in 2014 but then decreased to $1.0 billion in 2015. Other components within Other Operations rose steadily over the period.
Intersegment Eliminations: The intersegment eliminations showed increasing negative values from 2012 onwards, moving from -$150 million in 2012 to -$263 million in 2015. This indicates growing internal transactions or adjustments between segments that reduce consolidated revenue figures.
Segment Dynamics: The most evident pattern is the decline in traditional Video revenue both in Residential and Business categories, contrasted with significant growth in High-speed data services, reflecting broader industry trends towards internet-based communications. Voice revenues generally showed slight to moderate declines or stability, signaling a transitioning communication market. Advertising and Other revenues within Other Operations showed mixed trends with moderate growth followed by minor declines.
Summary Insight: The revenue composition shifted notably from reliance on Video services towards higher contributions from High-speed data and Business Services. The steady increase in Business Services revenue suggests successful expansion into business markets. The overall revenue growth, despite declines in some traditional areas, reflects effective adaptation to changing market demands.

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