Common-Size Income Statement
Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).
The financial performance from 2011 to 2015 is characterized by a significant structural shift in cost management and a subsequent gradual compression of operating and net margins. A primary driver of the early period's profitability was a sharp reduction in content-related expenses, although later years show increasing pressure from operating costs and a decline in overall operating efficiency.
- Gross Margin and Cost of Revenue
- A substantial increase in gross profit margin is observed between 2011 and 2012, rising from 53.56% to 78.01%. This shift was directly attributable to a significant decrease in programming and content costs, which fell from 46.44% of revenue in 2011 to 21.99% in 2012. Following this peak, gross margins experienced a gradual downward trend, declining to 75.46% by 2015, indicating a steady increase in the cost of providing content relative to revenue.
- Operating Expense Trends
- Operating expenses exhibit diverging patterns. Sales and marketing costs showed a consistent year-over-year increase, rising from 8.49% in 2012 to 10.04% in 2015. Customer care costs also trended upward from 3.46% to 3.80% over the same period. Conversely, other operating expenses decreased from 22.76% in 2012 to 20.24% in 2015. Depreciation remained relatively stable, fluctuating within a narrow band between 14.19% and 15.22% of revenue.
- Operating Income Stability and Decline
- Operating income remained remarkably stable between 2011 and 2014, hovering around 20.3% to 20.8% of revenue. However, a noticeable contraction occurred in 2015, where operating income dropped to 17.89%. This decline suggests that the growth in sales, marketing, and content costs began to outweigh the efficiencies gained in other operating areas.
- Financial Costs and Non-Operating Items
- There is a clear downward trend in net interest expense, which improved from 7.72% of revenue in 2011 to 5.91% in 2015. This indicates a reduction in the relative burden of debt service. Non-operating income remained volatile, with a notable peak in 2012 due to a gain on the sale of an investment in Clearwire and a modest contribution in 2015 from a settlement regarding a wireless agency agreement.
- Net Profitability
- Net income attributable to shareholders peaked in 2012 at 10.08% of revenue. Despite the improvement in interest expenses, the overall net margin declined to 7.78% by 2015. This erosion of the bottom line aligns with the contraction in operating income and the incremental rise in sales and content expenses.
AI Ask an analyst for more
Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.
How can I help you?