Return on capital (ROC) is after tax rate of return on net business assets. ROIC is unaffected by changes in interest rates or company debt and equity structure. It measures business productivity performance.
Return on Invested Capital (ROIC)
| Dec 31, 2015 | Dec 31, 2014 | Dec 31, 2013 | Dec 31, 2012 | Dec 31, 2011 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net operating profit after taxes (NOPAT)1 | 3,391) | 3,745) | 3,388) | 3,807) | 3,328) | |
| Invested capital2 | 45,332) | 44,929) | 44,327) | 46,124) | 44,961) | |
| Performance Ratio | ||||||
| ROIC3 | 7.48% | 8.34% | 7.64% | 8.25% | 7.40% | |
| Benchmarks | ||||||
| ROIC, Competitors4 | ||||||
| Alphabet Inc. | — | — | — | — | — | |
| Comcast Corp. | — | — | — | — | — | |
| Meta Platforms Inc. | — | — | — | — | — | |
| Netflix Inc. | — | — | — | — | — | |
| Walt Disney Co. | — | — | — | — | — | |
Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).
1 NOPAT. See details »
2 Invested capital. See details »
3 2015 Calculation
ROIC = 100 × NOPAT ÷ Invested capital
= 100 × 3,391 ÷ 45,332 = 7.48%
4 Click competitor name to see calculations.
The return on invested capital (ROIC) from 2011 to 2015 exhibits a pattern of moderate volatility, characterized by cyclical fluctuations rather than a sustained directional trend. The performance is primarily driven by variations in net operating profit after taxes (NOPAT), while the underlying capital base remained relatively stable throughout the period.
- Net Operating Profit After Taxes (NOPAT) Trends
- NOPAT demonstrated inconsistent growth, peaking at 3,807 million USD in 2012 and 3,745 million USD in 2014. These peaks were interspersed with declines, specifically in 2013 and 2015, where values fell to 3,388 million USD and 3,391 million USD, respectively. This variability suggests fluctuations in operational efficiency or market conditions affecting the bottom-line operating profit.
- Invested Capital Stability
- The invested capital base remained remarkably consistent over the five-year horizon, fluctuating within a narrow range between 44,327 million USD in 2013 and 46,124 million USD in 2012. The lack of significant expansion or contraction in the capital base indicates a period of maintenance rather than aggressive growth or large-scale divestiture.
- ROIC Performance and Correlation
- ROIC mirrored the volatility of NOPAT, as the stable capital base meant that profit fluctuations had a direct impact on the ratio. The ROIC reached a maximum of 8.34% in 2014 and a minimum of 7.40% in 2011. The overall movement of the ratio within a range of approximately 94 basis points reflects a stagnation in the company's ability to significantly enhance the productivity of its invested capital.
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Decomposition of ROIC
Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).
1 Operating profit margin (OPM). See calculations »
2 Turnover of capital (TO). See calculations »
3 Effective cash tax rate (CTR). See calculations »
The Return on Invested Capital (ROIC) exhibited moderate volatility over the five-year period, fluctuating between a low of 7.40% in 2011 and a peak of 8.34% in 2014. Despite these fluctuations, the ROIC ended the period at 7.48% in 2015, returning to a level nearly identical to the initial 2011 figure.
- Operating Profit Margin (OPM)
- Profitability experienced an initial increase, peaking at 23.37% in 2012. However, a subsequent downward trend occurred, with the margin contracting to 18.75% by 2015. This represents a overall decline in operational efficiency and pricing power over the latter half of the period.
- Turnover of Capital (TO)
- Capital efficiency demonstrated a consistent and steady improvement throughout the period. The turnover ratio rose monotonically from 0.44 in 2011 to 0.52 in 2015, indicating that the organization became increasingly effective at generating revenue from its invested capital base.
- After-Tax Factor (1 – Effective Cash Tax Rate)
- The impact of cash taxes on returns remained volatile. The factor reached its lowest point in 2013 at 72.56% before recovering to 79.38% in 2014 and settling at 76.24% in 2015. These fluctuations introduced variability into the final ROIC calculation independent of operational performance.
The decomposition of the ROIC reveals a divergence between operational profitability and asset efficiency. The steady growth in capital turnover served as a critical hedge against the deteriorating operating profit margin. While the increase in turnover supported the ROIC in the middle of the period, the significant decline in OPM by 2015 ultimately offset these efficiency gains, resulting in the compression of the overall return on invested capital.
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Operating Profit Margin (OPM)
| Dec 31, 2015 | Dec 31, 2014 | Dec 31, 2013 | Dec 31, 2012 | Dec 31, 2011 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net operating profit after taxes (NOPAT)1 | 3,391) | 3,745) | 3,388) | 3,807) | 3,328) | |
| Add: Cash operating taxes2 | 1,057) | 973) | 1,281) | 1,194) | 705) | |
| Net operating profit before taxes (NOPBT) | 4,447) | 4,718) | 4,670) | 5,002) | 4,033) | |
| Revenue | 23,697) | 22,812) | 22,120) | 21,386) | 19,675) | |
| Add: Increase (decrease) in deferred revenue and subscriber-related liabilities | 26) | 10) | 5) | 14) | 6) | |
| Adjusted revenue | 23,723) | 22,822) | 22,125) | 21,400) | 19,681) | |
| Profitability Ratio | ||||||
| OPM3 | 18.75% | 20.67% | 21.11% | 23.37% | 20.49% | |
| Benchmarks | ||||||
| OPM, Competitors4 | ||||||
| Alphabet Inc. | — | — | — | — | — | |
| Comcast Corp. | — | — | — | — | — | |
| Meta Platforms Inc. | — | — | — | — | — | |
| Netflix Inc. | — | — | — | — | — | |
| Walt Disney Co. | — | — | — | — | — | |
Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).
1 NOPAT. See details »
2 Cash operating taxes. See details »
3 2015 Calculation
OPM = 100 × NOPBT ÷ Adjusted revenue
= 100 × 4,447 ÷ 23,723 = 18.75%
4 Click competitor name to see calculations.
The financial performance between 2011 and 2015 is characterized by a divergence between consistent revenue growth and a declining trend in operating efficiency after 2012.
- Revenue Growth Trends
- Adjusted revenue demonstrated a steady and uninterrupted increase throughout the analyzed period. Starting at US$ 19,681 million in 2011, revenue grew annually to reach US$ 23,723 million by December 31, 2015, indicating a consistent expansion of the top-line scale.
- Net Operating Profit Before Taxes (NOPBT)
- Operating profit exhibited higher volatility compared to revenue. A significant increase occurred between 2011 and 2012, with NOPBT rising from US$ 4,033 million to a peak of US$ 5,002 million. Following this peak, profit levels declined and plateaued, ending the period at US$ 4,447 million in 2015, which is lower than the 2012 high despite the higher revenue base.
- Operating Profit Margin (OPM) Dynamics
- The operating profit margin mirrored the fluctuations in NOPBT, peaking at 23.37% in 2012. From 2013 onward, a sustained contraction is observed, with the margin falling to 21.11% in 2013, 20.67% in 2014, and reaching 18.75% by 2015. The steady decline in OPM during a period of revenue growth suggests that operating expenses increased at a disproportionately higher rate than revenue, resulting in reduced operational efficiency.
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Turnover of Capital (TO)
| Dec 31, 2015 | Dec 31, 2014 | Dec 31, 2013 | Dec 31, 2012 | Dec 31, 2011 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Revenue | 23,697) | 22,812) | 22,120) | 21,386) | 19,675) | |
| Add: Increase (decrease) in deferred revenue and subscriber-related liabilities | 26) | 10) | 5) | 14) | 6) | |
| Adjusted revenue | 23,723) | 22,822) | 22,125) | 21,400) | 19,681) | |
| Invested capital1 | 45,332) | 44,929) | 44,327) | 46,124) | 44,961) | |
| Efficiency Ratio | ||||||
| TO2 | 0.52 | 0.51 | 0.50 | 0.46 | 0.44 | |
| Benchmarks | ||||||
| TO, Competitors3 | ||||||
| Alphabet Inc. | — | — | — | — | — | |
| Comcast Corp. | — | — | — | — | — | |
| Meta Platforms Inc. | — | — | — | — | — | |
| Netflix Inc. | — | — | — | — | — | |
| Walt Disney Co. | — | — | — | — | — | |
Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).
1 Invested capital. See details »
2 2015 Calculation
TO = Adjusted revenue ÷ Invested capital
= 23,723 ÷ 45,332 = 0.52
3 Click competitor name to see calculations.
Between 2011 and 2015, a consistent improvement in asset utilization is evident, characterized by a steady increase in the turnover of capital. This positive trend indicates that the organization became more efficient at generating revenue from its invested capital base over the five-year period.
- Adjusted Revenue Growth
- A sustained upward trajectory in adjusted revenue is observed, rising from 19,681 million US dollars in 2011 to 23,723 million US dollars in 2015. This represents a continuous expansion of the top line throughout the analyzed period.
- Invested Capital Stability
- Invested capital remained relatively stagnant, fluctuating within a narrow range between 44,327 million US dollars and 46,124 million US dollars. The lack of significant expansion in the capital base suggests that revenue growth was achieved without requiring substantial additional investment in assets.
- Turnover of Capital Efficiency
- The turnover of capital ratio improved incrementally each year, moving from 0.44 in 2011 to 0.52 in 2015. Because the revenue increased while the invested capital remained stable, the efficiency of the capital employed improved, resulting in a higher revenue-to-capital yield.
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Effective Cash Tax Rate (CTR)
| Dec 31, 2015 | Dec 31, 2014 | Dec 31, 2013 | Dec 31, 2012 | Dec 31, 2011 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Net operating profit after taxes (NOPAT)1 | 3,391) | 3,745) | 3,388) | 3,807) | 3,328) | |
| Add: Cash operating taxes2 | 1,057) | 973) | 1,281) | 1,194) | 705) | |
| Net operating profit before taxes (NOPBT) | 4,447) | 4,718) | 4,670) | 5,002) | 4,033) | |
| Tax Rate | ||||||
| CTR3 | 23.76% | 20.62% | 27.44% | 23.87% | 17.48% | |
| Benchmarks | ||||||
| CTR, Competitors4 | ||||||
| Alphabet Inc. | — | — | — | — | — | |
| Comcast Corp. | — | — | — | — | — | |
| Meta Platforms Inc. | — | — | — | — | — | |
| Netflix Inc. | — | — | — | — | — | |
| Walt Disney Co. | — | — | — | — | — | |
Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).
1 NOPAT. See details »
2 Cash operating taxes. See details »
3 2015 Calculation
CTR = 100 × Cash operating taxes ÷ NOPBT
= 100 × 1,057 ÷ 4,447 = 23.76%
4 Click competitor name to see calculations.
The financial performance from December 31, 2011, to December 31, 2015, is characterized by an initial increase in operating profitability followed by a period of volatility in both profit levels and cash tax obligations.
- Net Operating Profit Before Taxes (NOPBT)
- Operating profit saw a significant increase between 2011 and 2012, rising from US$ 4,033 million to a peak of US$ 5,002 million. After 2012, NOPBT entered a general downward trend, despite a minor recovery in 2014, ending the period at US$ 4,447 million in 2015. This represents a total decline of approximately 11.1% from the 2012 peak.
- Cash Operating Taxes
- Cash tax expenditures grew substantially during the first three years of the analyzed period, increasing from US$ 705 million in 2011 to a high of US$ 1,281 million in 2013. A sharp reduction was observed in 2014, with payments falling to US$ 973 million, before slightly rebounding to US$ 1,057 million by the end of 2015.
- Effective Cash Tax Rate (CTR)
- The effective cash tax rate exhibited a volatile trajectory. A steady upward trend was observed from 2011 through 2013, with the rate climbing from 17.48% to a peak of 27.44%. This peak occurred while NOPBT was already trending downward from its 2012 high, suggesting a temporary misalignment between operating profit and cash tax outflows. The rate subsequently corrected to 20.62% in 2014 and settled at 23.76% in 2015.
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