Calculation
| Operating profit margin | = | 100 | × | Operating profit1 | ÷ | Net sales1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2020 | 16.95% | = | 100 | × | 3,244) | ÷ | 19,140) |
| Dec 31, 2019 | 16.21% | = | 100 | × | 2,991) | ÷ | 18,450) |
| Dec 31, 2018 | 12.06% | = | 100 | × | 2,229) | ÷ | 18,486) |
| Dec 31, 2017 | 18.07% | = | 100 | × | 3,299) | ÷ | 18,259) |
| Dec 31, 2016 | 18.22% | = | 100 | × | 3,317) | ÷ | 18,202) |
| Dec 31, 2015 | 8.68% | = | 100 | × | 1,613) | ÷ | 18,591) |
| Dec 31, 2014 | 12.78% | = | 100 | × | 2,521) | ÷ | 19,724) |
| Dec 31, 2013 | 15.17% | = | 100 | × | 3,208) | ÷ | 21,152) |
| Dec 31, 2012 | 12.75% | = | 100 | × | 2,686) | ÷ | 21,063) |
| Dec 31, 2011 | 11.71% | = | 100 | × | 2,442) | ÷ | 20,846) |
| Dec 31, 2010 | 14.04% | = | 100 | × | 2,773) | ÷ | 19,746) |
| Dec 31, 2009 | 14.78% | = | 100 | × | 2,825) | ÷ | 19,115) |
| Dec 31, 2008 | 13.12% | = | 100 | × | 2,547) | ÷ | 19,415) |
| Dec 31, 2007 | 14.32% | = | 100 | × | 2,616) | ÷ | 18,266) |
| Dec 31, 2006 | 12.55% | = | 100 | × | 2,102) | ÷ | 16,747) |
| Dec 31, 2005 | 14.53% | = | 100 | × | 2,311) | ÷ | 15,903) |
Based on: 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The analysis of operational performance from 2005 to 2020 reveals a period of significant volatility in profitability relative to net sales. While revenue demonstrated a growth phase in the first half of the period, the ability to maintain a consistent operating profit margin was challenged by sharp fluctuations, particularly between 2014 and 2018.
- Revenue Trends
- Net sales experienced a steady increase from US$ 15,903 million in 2005 to a peak of US$ 21,152 million in 2013. Subsequent years showed a contraction and stabilization, with net sales settling between approximately US$ 18.2 billion and US$ 19.7 billion from 2014 to 2020.
- Operating Profit Margin Fluctuations
- The operating profit margin lacked a linear trajectory, characterized by several cycles of contraction and expansion. A critical trough occurred in 2015, where the margin fell to 8.68%, the lowest point in the analyzed timeframe. This was immediately followed by a sharp rebound to 18.22% in 2016, representing the highest margin achieved during the period.
- Recent Profitability Trajectory
- After a significant dip to 12.06% in 2018, the operating profit margin showed a consistent recovery trend, climbing to 16.21% in 2019 and 16.95% in 2020. This recent upward movement suggests improved cost management or pricing power in the final two years of the observed period.
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Comparison to Competitors
| Kimberly-Clark Corp. | Procter & Gamble Co. | |
|---|---|---|
| Dec 31, 2020 | 16.95% | 22.14% |
| Dec 31, 2019 | 16.21% | 8.11% |
| Dec 31, 2018 | 12.06% | 20.52% |
| Dec 31, 2017 | 18.07% | 21.45% |
| Dec 31, 2016 | 18.22% | 20.58% |
| Dec 31, 2015 | 8.68% | 15.46% |
| Dec 31, 2014 | 12.78% | 18.41% |
| Dec 31, 2013 | 15.17% | 17.21% |
| Dec 31, 2012 | 12.75% | 15.88% |
| Dec 31, 2011 | 11.71% | 19.16% |
| Dec 31, 2010 | 14.04% | 20.30% |
| Dec 31, 2009 | 14.78% | 20.40% |
| Dec 31, 2008 | 13.12% | 20.46% |
| Dec 31, 2007 | 14.32% | 20.20% |
| Dec 31, 2006 | 12.55% | 19.42% |
| Dec 31, 2005 | 14.53% | 19.26% |
Based on: 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).