Net Profit Margin
since 2013
Calculation
Hilton Worldwide Holdings Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss) attributable to Hilton stockholders1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 11.15% | = | 100 | × | 1,141) | ÷ | 10,235) |
| Dec 31, 2022 | 14.31% | = | 100 | × | 1,255) | ÷ | 8,773) |
| Dec 31, 2021 | 7.08% | = | 100 | × | 410) | ÷ | 5,788) |
| Dec 31, 2020 | -16.60% | = | 100 | × | (715) | ÷ | 4,307) |
| Dec 31, 2019 | 9.32% | = | 100 | × | 881) | ÷ | 9,452) |
| Dec 31, 2018 | 8.58% | = | 100 | × | 764) | ÷ | 8,906) |
| Dec 31, 2017 | 13.77% | = | 100 | × | 1,259) | ÷ | 9,140) |
| Dec 31, 2016 | 2.98% | = | 100 | × | 348) | ÷ | 11,663) |
| Dec 31, 2015 | 12.46% | = | 100 | × | 1,404) | ÷ | 11,272) |
| Dec 31, 2014 | 6.41% | = | 100 | × | 673) | ÷ | 10,502) |
| Dec 31, 2013 | 4.26% | = | 100 | × | 415) | ÷ | 9,735) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
1 US$ in millions
The net profit margin exhibited significant volatility over the eleven-year period, characterized by an initial growth phase, a sharp contraction in 2020, and a subsequent recovery. While revenues generally trended upward until 2019, profitability margins fluctuated independently of top-line growth, indicating varying operational efficiency and the impact of external economic shocks.
- Profitability Trends from 2013 to 2019
- A steady increase in the net profit margin was observed between 2013 and 2015, rising from 4.26% to 12.46%. This trend was interrupted in 2016, when the margin dropped sharply to 2.98% despite revenues reaching a peak for that period at 11,663 million. A rapid recovery occurred in 2017, with the margin climbing to 13.77%, followed by a period of relative stabilization between 8.58% and 9.32% through 2019.
- The 2020 Fiscal Contraction
- A severe decline in financial performance is evident in 2020. Revenues fell to 4,307 million, a reduction of more than 50% from the prior year. This collapse in revenue led to a net loss of 715 million, resulting in a negative net profit margin of -16.60%, the lowest value recorded in the analyzed timeframe.
- Recovery and Current Performance (2021-2023)
- A consistent recovery trajectory began in 2021, as the net profit margin returned to positive territory at 7.08%. Profitability accelerated in 2022, reaching a period maximum of 14.31% alongside a significant revenue rebound to 8,773 million. By 2023, revenues surpassed 10 billion, and the net profit margin remained strong at 11.15%, signaling a return to pre-pandemic profitability levels.
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Comparison to Competitors
Hilton Worldwide Holdings Inc., net profit margin, long-term trends, comparison to competitors
| Hilton Worldwide Holdings Inc. | Airbnb Inc. | Booking Holdings Inc. | Chipotle Mexican Grill Inc. | DoorDash, Inc. | McDonald’s Corp. | Starbucks Corp. | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 11.15% | 48.32% | 20.07% | 12.45% | -6.46% | 33.22% | 11.46% |
| Dec 31, 2022 | 14.31% | 22.54% | 17.89% | 10.41% | -20.74% | 26.65% | 10.18% |
| Dec 31, 2021 | 7.08% | -5.88% | 10.63% | 8.65% | -9.57% | 32.49% | 14.45% |
| Dec 31, 2020 | -16.60% | -135.71% | 0.87% | 5.94% | -15.97% | 24.63% | 3.95% |
| Dec 31, 2019 | 9.32% | — | 32.29% | 6.27% | — | 28.59% | 13.58% |
| Dec 31, 2018 | 8.58% | — | 27.52% | 3.63% | — | 28.18% | 18.28% |
| Dec 31, 2017 | 13.77% | — | 18.46% | 3.94% | — | 22.75% | 12.89% |
| Dec 31, 2016 | 2.98% | — | 19.87% | 0.59% | — | 19.03% | 13.22% |
| Dec 31, 2015 | 12.46% | — | 27.66% | 10.57% | — | 17.82% | 14.39% |
| Dec 31, 2014 | 6.41% | — | 28.69% | 10.84% | — | 17.34% | 12.57% |
| Dec 31, 2013 | 4.26% | — | 27.86% | 10.19% | — | 19.87% | 0.06% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
Comparison to Sector (Consumer Services)
Hilton Worldwide Holdings Inc., net profit margin, long-term trends, comparison to sector (consumer services)
| Hilton Worldwide Holdings Inc. | Consumer Services | |
|---|---|---|
| Dec 31, 2023 | 11.15% | 20.08% |
| Dec 31, 2022 | 14.31% | 14.50% |
| Dec 31, 2021 | 7.08% | 15.60% |
| Dec 31, 2020 | -16.60% | 1.66% |
| Dec 31, 2019 | 9.32% | 21.75% |
| Dec 31, 2018 | 8.58% | 22.44% |
| Dec 31, 2017 | 13.77% | 16.99% |
| Dec 31, 2016 | 2.98% | 15.95% |
| Dec 31, 2015 | 12.46% | 17.69% |
| Dec 31, 2014 | 6.41% | 17.17% |
| Dec 31, 2013 | 4.26% | 14.74% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
Comparison to Industry (Consumer Discretionary)
Hilton Worldwide Holdings Inc., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| Hilton Worldwide Holdings Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2023 | 11.15% | 7.84% |
| Dec 31, 2022 | 14.31% | 5.02% |
| Dec 31, 2021 | 7.08% | 9.12% |
| Dec 31, 2020 | -16.60% | 5.18% |
| Dec 31, 2019 | 9.32% | 5.92% |
| Dec 31, 2018 | 8.58% | 6.19% |
| Dec 31, 2017 | 13.77% | 4.38% |
| Dec 31, 2016 | 2.98% | 5.77% |
| Dec 31, 2015 | 12.46% | 6.37% |
| Dec 31, 2014 | 6.41% | 4.66% |
| Dec 31, 2013 | 4.26% | 5.29% |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).