Common-Size Balance Sheet: Assets
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
- Cash and Cash Equivalents
 - The proportion of cash and cash equivalents relative to total assets experienced a significant increase from 3.6% in 2019 to a peak of 19.21% in 2020, likely reflecting precautionary liquidity measures during that year. Subsequently, this ratio decreased steadily over the following years, reaching 5.19% by 2023, indicating a normalization of cash holdings post-peak.
 - Restricted Cash and Cash Equivalents
 - This category remained relatively stable throughout the period, fluctuating slightly between 0.27% and 0.62% of total assets, with a marginal decline from 0.62% in 2019 to 0.49% in 2023, indicating consistent but minor allocation of limited liquidity resources under restrictions.
 - Accounts Receivable, Net
 - The accounts receivable percentage showed a decline from 8.43% in 2019 to 4.6% in 2020, potentially due to reduced operating activity in that year, followed by a steady upward trend through 2023, reaching 9.66%. This increase may suggest recovery in revenue and sales activities resulting in higher receivables as a proportion of total assets.
 - Prepaid Expenses
 - Prepaid expenses decreased from 0.87% in 2019 to 0.42% in 2020, then gradually increased thereafter to 0.85% in 2023. This trend may reflect a cautious approach to prepaid outlays initially, followed by normalization and possibly increased operational planning or supplier arrangements.
 - Other Current Assets
 - The 'Other' current assets item rose modestly from 0.48% in 2019 to a peak of 1.31% in 2021, then declined somewhat to 0.79% by 2023. The fluctuations suggest variable composition or valuation of miscellaneous current assets during this period.
 - Current Assets Overall
 - Current assets as a percentage of total assets rose sharply from 13.99% in 2019 to a notable 25.08% in 2020, reflecting increased liquidity or short-term asset holdings possibly in response to economic uncertainty. This ratio decreased steadily to 16.97% in 2023, indicating a realignment toward normal levels post-crisis periods.
 - Goodwill
 - Goodwill consistently represented a major component of total assets, declining from 34.49% in 2019 to 30.41% in 2020, followed by a gradual increase stabilizing around 32.8% by 2023. This suggests relative stability in acquired intangible value with minor adjustments over time.
 - Brands
 - The brand assets proportion decreased from 32.61% in 2019 to 29.27% in 2020, then showed a slight upward recovery to approximately 31.47% in 2023, signifying sustained brand value with some sensitivity to external conditions.
 - Management and Franchise Contracts, Net
 - This item showed a notable decrease from 5.21% in 2019 to 3.9% in 2020, followed by a steady rise, reaching 6.91% in 2023. The upward trend in later years may imply growth or improved valuation of contractual rights or franchise arrangements.
 - Other Intangible Assets, Net
 - Other intangible assets declined from 2.81% in 2019 to 1.26% in 2021 and remained relatively low through 2023, suggesting possible amortization or impairment impacting these less significant intangible components.
 - Intangible Assets Overall
 - The total net intangible assets decreased sharply from 40.64% in 2019 to 34.75% in 2020, followed by a gradual increase to 39.5% in 2023. This pattern reflects a substantial contraction during 2020 with partial recovery, indicating sensitivity to acquisition and amortization activities during the period.
 - Operating Lease Right-of-Use Assets
 - These assets steadily declined from 5.8% in 2019 to 4.01% in 2023, highlighting a consistent reduction in leased asset usage or reclassification impacts over time.
 - Property and Equipment, Net
 - The net property and equipment proportion decreased slightly from 2.54% in 2019 to 1.81% in 2022 but rose again to 2.48% in 2023, showing stability with some fluctuation likely linked to capital expenditures or asset disposals.
 - Deferred Income Tax Assets
 - Deferred income tax assets increased from 0.67% in 2019 to a peak of 1.38% in 2021, then declined to 0.91% in 2023, suggesting changes linked to tax position adjustments or timing differences in the asset base.
 - Other Non-Current Assets
 - Other assets in this category rose from 1.87% in 2019 to 3.71% in 2022 before slightly decreasing to 3.32% in 2023, denoting growth in miscellaneous non-current assets, possibly reflecting investments or other holdings.
 - Intangibles and Other Assets Combined
 - The combination of intangible and other assets as a percentage of total assets declined from 86.01% in 2019 to 74.92% in 2020, with a rebound to 83.03% by 2023. This indicates a major shift in asset composition during 2020, with gradual normalization and partial restoration of intangible dominance over the asset structure.
 - Total Assets
 - The total assets composition remains constant at 100% across all periods, serving as the baseline for analysis of other line items relative to total asset value.