Activity ratios measure how efficiently a company performs day-to-day tasks, such us the collection of receivables and management of inventory.
Long-term Activity Ratios (Summary)
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
The asset activity ratios exhibit a distinct pattern of sharp contraction followed by a sustained recovery period. A significant decline in operational efficiency is evident across all metrics in 2020, followed by a progressive upward trend through 2023, indicating a restoration and eventual expansion of revenue-generating capacity relative to the long-term asset base.
- Net Fixed Asset Turnover
- The net fixed asset turnover ratio experienced a severe decrease from 24.87 in 2019 to 12.45 in 2020. A robust recovery followed, peaking at 31.33 in 2022 before moderating to 26.79 in 2023. When incorporating right-of-use assets, the ratio follows a similar trajectory, falling from 7.58 in 2019 to 3.85 in 2020, but demonstrating consistent growth thereafter to reach 10.24 by 2023. The significant variance between these two metrics underscores the substantial weight of operating leases within the asset structure.
- Total Asset Turnover
- Total asset turnover demonstrates a consistent V-shaped recovery. The ratio declined from 0.63 in 2019 to a minimum of 0.26 in 2020. Subsequent years show steady improvement, with values increasing to 0.37 in 2021, 0.57 in 2022, and 0.66 in 2023. This trajectory indicates that overall asset utilization has surpassed pre-2020 levels, suggesting an improvement in the efficiency with which the total asset portfolio is leveraged to generate revenue.
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Net Fixed Asset Turnover
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Revenues | 10,235) | 8,773) | 5,788) | 4,307) | 9,452) | |
| Property and equipment, net | 382) | 280) | 305) | 346) | 380) | |
| Long-term Activity Ratio | ||||||
| Net fixed asset turnover1 | 26.79 | 31.33 | 18.98 | 12.45 | 24.87 | |
| Benchmarks | ||||||
| Net Fixed Asset Turnover, Competitors2 | ||||||
| Airbnb Inc. | 61.98 | 69.41 | 38.27 | — | — | |
| Booking Holdings Inc. | 27.25 | 25.55 | 13.33 | — | — | |
| Chipotle Mexican Grill Inc. | 4.55 | 4.43 | 4.27 | — | — | |
| DoorDash, Inc. | 12.13 | 10.33 | 12.16 | — | — | |
| McDonald’s Corp. | 0.95 | 0.92 | 0.94 | — | — | |
| Starbucks Corp. | 4.87 | 4.92 | 4.56 | 3.77 | — | |
| Net Fixed Asset Turnover, Sector | ||||||
| Consumer Services | 2.93 | 2.73 | 2.39 | — | — | |
| Net Fixed Asset Turnover, Industry | ||||||
| Consumer Discretionary | 3.51 | 3.48 | 3.32 | — | — | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 2023 Calculation
Net fixed asset turnover = Revenues ÷ Property and equipment, net
= 10,235 ÷ 382 = 26.79
2 Click competitor name to see calculations.
The financial trajectory between 2019 and 2023 is characterized by a severe contraction in revenue followed by a robust and sustained recovery. Revenues declined sharply from US$ 9,452 million in 2019 to US$ 4,307 million in 2020, before climbing consistently to a five-year peak of US$ 10,235 million by the end of 2023. During the same period, net property and equipment showed a steady decrease from US$ 380 million in 2019 to a low of US$ 280 million in 2022, followed by a significant increase to US$ 382 million in 2023.
- Net Fixed Asset Turnover Volatility
- A substantial decline in the turnover ratio was observed in 2020, falling to 12.45 from 24.87 in 2019. This contraction was primarily driven by the precipitous drop in revenues, which far exceeded the reduction in the net fixed asset base during that fiscal year.
- Efficiency Optimization and Recovery
- From 2021 to 2022, a strong upward trend in asset productivity occurred, with the ratio peaking at 31.33. This peak indicates a period of maximum efficiency, where revenue recovery was achieved while the net fixed asset base continued to diminish, resulting in higher revenue generation per unit of fixed investment.
- Impact of Capital Reinvestment
- In 2023, the ratio moderated to 26.79. Despite revenues reaching their highest level in the analyzed period, the concurrent increase in net property and equipment to US$ 382 million led to a decrease in the turnover ratio compared to 2022. This suggests a strategic shift toward reinvesting in fixed assets to support expanded operational capacity.
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Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset)
Hilton Worldwide Holdings Inc., net fixed asset turnover (including operating lease, right-of-use asset) calculation, comparison to benchmarks
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Revenues | 10,235) | 8,773) | 5,788) | 4,307) | 9,452) | |
| Property and equipment, net | 382) | 280) | 305) | 346) | 380) | |
| Operating lease right-of-use assets | 618) | 662) | 694) | 772) | 867) | |
| Property and equipment, net (including operating lease, right-of-use asset) | 1,000) | 942) | 999) | 1,118) | 1,247) | |
| Long-term Activity Ratio | ||||||
| Net fixed asset turnover (including operating lease, right-of-use asset)1 | 10.24 | 9.31 | 5.79 | 3.85 | 7.58 | |
| Benchmarks | ||||||
| Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset), Competitors2 | ||||||
| Airbnb Inc. | 35.54 | 32.43 | 13.98 | — | — | |
| Booking Holdings Inc. | 14.35 | 13.01 | 8.31 | — | — | |
| Chipotle Mexican Grill Inc. | 1.72 | 1.64 | 1.54 | — | — | |
| DoorDash, Inc. | 7.52 | 6.14 | 6.62 | — | — | |
| McDonald’s Corp. | 0.66 | 0.64 | 0.61 | — | — | |
| Starbucks Corp. | 2.28 | 2.21 | 1.99 | 1.64 | — | |
| Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset), Sector | ||||||
| Consumer Services | 1.77 | 1.63 | 1.36 | — | — | |
| Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset), Industry | ||||||
| Consumer Discretionary | 2.69 | 2.66 | 2.52 | — | — | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 2023 Calculation
Net fixed asset turnover (including operating lease, right-of-use asset) = Revenues ÷ Property and equipment, net (including operating lease, right-of-use asset)
= 10,235 ÷ 1,000 = 10.24
2 Click competitor name to see calculations.
The net fixed asset turnover ratio demonstrates a significant V-shaped recovery and subsequent expansion between 2019 and 2023. After a sharp decline in 2020, the ratio improved consistently, ultimately surpassing pre-pandemic efficiency levels by 2022 and reaching a peak in 2023.
- Revenue Trends
- Revenues experienced a severe contraction in 2020, falling from 9,452 million US$ to 4,307 million US$. This was followed by a period of sustained growth, with revenues increasing to 5,788 million US$ in 2021, 8,773 million US$ in 2022, and reaching a five-year high of 10,235 million US$ by the end of 2023.
- Fixed Asset Base Evolution
- Net fixed assets, including right-of-use assets, showed a general downward trend over the period. The asset base decreased from 1,247 million US$ in 2019 to a low of 942 million US$ in 2022, before slightly recovering to 1,000 million US$ in 2023. This indicates a reduction in the capital tied up in long-term physical and leased assets.
- Asset Utilization and Efficiency
- The net fixed asset turnover ratio reflects a substantial increase in operational efficiency. The ratio dropped from 7.58 in 2019 to 3.85 in 2020 due to the collapse in revenue. However, the subsequent rise to 10.24 in 2023 indicates that the organization is generating significantly more revenue per unit of fixed asset than in previous years. This suggests an optimized asset-light strategy or a highly effective recovery in capacity utilization.
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Total Asset Turnover
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Revenues | 10,235) | 8,773) | 5,788) | 4,307) | 9,452) | |
| Total assets | 15,401) | 15,512) | 15,441) | 16,755) | 14,957) | |
| Long-term Activity Ratio | ||||||
| Total asset turnover1 | 0.66 | 0.57 | 0.37 | 0.26 | 0.63 | |
| Benchmarks | ||||||
| Total Asset Turnover, Competitors2 | ||||||
| Airbnb Inc. | 0.48 | 0.52 | 0.44 | — | — | |
| Booking Holdings Inc. | 0.88 | 0.67 | 0.46 | — | — | |
| Chipotle Mexican Grill Inc. | 1.23 | 1.25 | 1.13 | — | — | |
| DoorDash, Inc. | 0.80 | 0.67 | 0.72 | — | — | |
| McDonald’s Corp. | 0.45 | 0.46 | 0.43 | — | — | |
| Starbucks Corp. | 1.22 | 1.15 | 0.93 | 0.80 | — | |
| Total Asset Turnover, Sector | ||||||
| Consumer Services | 0.74 | 0.70 | 0.60 | — | — | |
| Total Asset Turnover, Industry | ||||||
| Consumer Discretionary | 0.97 | 0.96 | 0.88 | — | — | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 2023 Calculation
Total asset turnover = Revenues ÷ Total assets
= 10,235 ÷ 15,401 = 0.66
2 Click competitor name to see calculations.
The analysis of investment activity from 2019 to 2023 reveals a cycle of significant volatility followed by a robust recovery in asset utilization efficiency. The primary driver of these fluctuations was the sharp variance in annual revenues against a relatively stable asset base.
- Revenue Performance
- Annual revenues experienced a severe contraction in 2020, falling to 4,307 million US$ from 9,452 million US$ in 2019. A consistent upward trajectory followed this decline, with revenues increasing annually to reach a five-year peak of 10,235 million US$ by December 31, 2023.
- Asset Base Stability
- Total assets remained comparatively stable throughout the period. Following a peak of 16,755 million US$ in 2020, the asset base normalized and remained consistent, fluctuating minimally between 15,401 million US$ and 15,512 million US$ from 2021 through 2023.
- Total Asset Turnover Trends
- The total asset turnover ratio closely mirrors the revenue volatility, dropping from 0.63 in 2019 to a trough of 0.26 in 2020. This decline highlights a period of diminished asset productivity. However, a steady recovery is observed from 2021 onward, with the ratio climbing to 0.66 by the end of 2023. This indicates that the capacity to generate revenue from the existing asset base has not only been restored but has surpassed the efficiency levels recorded in 2019.
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Equity Turnover
| Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | Dec 31, 2019 | ||
|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||
| Revenues | 10,235) | 8,773) | 5,788) | 4,307) | 9,452) | |
| Total Hilton stockholders’ deficit | (2,360) | (1,102) | (821) | (1,490) | (482) | |
| Long-term Activity Ratio | ||||||
| Equity turnover1 | — | — | — | — | — | |
| Benchmarks | ||||||
| Equity Turnover, Competitors2 | ||||||
| Airbnb Inc. | 1.21 | 1.51 | 1.25 | — | — | |
| Booking Holdings Inc. | — | 6.14 | 1.77 | — | — | |
| Chipotle Mexican Grill Inc. | 3.22 | 3.65 | 3.29 | — | — | |
| DoorDash, Inc. | 1.27 | 0.97 | 1.05 | — | — | |
| McDonald’s Corp. | — | — | — | — | — | |
| Starbucks Corp. | — | — | — | — | — | |
| Equity Turnover, Sector | ||||||
| Consumer Services | 42.99 | 34.91 | 10.21 | — | — | |
| Equity Turnover, Industry | ||||||
| Consumer Discretionary | 3.82 | 4.14 | 3.70 | — | — | |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).
1 2023 Calculation
Equity turnover = Revenues ÷ Total Hilton stockholders’ deficit
= 10,235 ÷ -2,360 = —
2 Click competitor name to see calculations.
The financial data indicates a significant volatility in revenue and a persistent negative equity position over the five-year period from 2019 to 2023. A sharp contraction in revenue occurred in 2020, followed by a consistent recovery phase that culminated in 2023 revenues exceeding pre-pandemic levels.
- Revenue Trends
- Revenues experienced a substantial decline from 9,452 million US dollars in 2019 to 4,307 million US dollars in 2020. This was followed by a steady upward trajectory, increasing to 5,788 million in 2021, 8,773 million in 2022, and reaching 10,235 million in 2023. This represents a full recovery and expansion of top-line growth.
- Equity Position
- A continuous stockholders' deficit is observed throughout the period, indicating that total liabilities exceeded total assets. The deficit widened significantly from 482 million US dollars in 2019 to 1,490 million in 2020. While there was a temporary reduction in the deficit to 821 million in 2021, the deficit expanded again in subsequent years, reaching its highest point of 2,360 million US dollars by December 31, 2023.
- Equity Turnover Interpretation
- The calculation of equity turnover results in negative values due to the persistent stockholders' deficit. Because the denominator is negative, the ratio does not function as a traditional measure of asset efficiency relative to equity. The fluctuation in the ratio—moving from approximately -19.61 in 2019 to -4.34 in 2023—is driven by the simultaneous increase in revenues and the deepening of the equity deficit. The expansion of the deficit in 2023 dampened the ratio's movement despite the record high revenues.
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