Activity ratios measure how efficiently a company performs day-to-day tasks, such us the collection of receivables and management of inventory.
Long-term Activity Ratios (Summary)
Based on: 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).
The analysis of the financial ratios over the given periods reveals several notable trends in the company's operational efficiency and asset utilization.
- Net Fixed Asset Turnover
 - This ratio exhibited a marked decline from 25.75 in the first quarter of 2020 to a low of 9.97 by the first quarter of 2021, indicating a reduction in revenue generated per unit of net fixed assets during this period. Following this downturn, there was a consistent recovery throughout 2021 and into 2022, with the ratio rising steadily and peaking at 33.02 in the fourth quarter of 2023. Thereafter, a moderate decline is observed in early 2024, stabilizing around the high 20s by the second quarter of 2024. This pattern suggests an initial period of diminished asset efficiency followed by a strong rebound and subsequent stabilization.
 - Net Fixed Asset Turnover (Including Operating Lease, Right-of-Use Asset)
 - The inclusion of operating lease assets moderates the observed turnover ratios but follows a similar trajectory. Starting at 8.14 in the first quarter of 2020, the ratio decreased steadily to approximately 2.99 by the first quarter of 2021. A recovery phase then ensued, with gradual improvement reaching a peak near 10.6 in the fourth quarter of 2023. Slight fluctuations followed, with the ratio maintaining a range near 10.8 by mid-2024. This mirrors the trend seen without lease inclusion, highlighting improved asset utilization when considering the total right-of-use asset base.
 - Total Asset Turnover
 - This overall efficiency metric showed a similar downward trend initially, declining from 0.58 to 0.20 between the first quarter of 2020 and the first quarter of 2021, indicative of a notable reduction in revenues relative to total asset base during this interval. Subsequently, there was a continuous upward trend from mid-2021 onward, with the ratio rising steadily to reach approximately 0.69 by the second quarter of 2024. This suggests a progressive enhancement in generating sales from the company's entire asset portfolio over the analyzed periods.
 - Equity Turnover
 - No data was available for this ratio to allow for analysis.
 
In summary, the data portrays an initial contraction in asset turnover metrics across the board during early 2020 through the first quarter of 2021, likely reflecting external pressures impacting operational efficiency. However, this was followed by a sustained recovery and improvement phase, with turnover ratios generally exceeding their earlier values by late 2023 and maintaining strength into 2024. This indicates enhanced management of fixed and total assets in the revenue-generating process over time.
Net Fixed Asset Turnover
| Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Revenues | 2,951) | 2,573) | 2,609) | 2,673) | 2,660) | 2,293) | 2,444) | 2,368) | 2,240) | 1,721) | 1,836) | 1,749) | 1,329) | 874) | 890) | 933) | 564) | 1,920) | ||||||
| Property and equipment, net | 378) | 377) | 382) | 305) | 297) | 287) | 280) | 254) | 271) | 290) | 305) | 303) | 318) | 327) | 346) | 349) | 355) | 356) | ||||||
| Long-term Activity Ratio | ||||||||||||||||||||||||
| Net fixed asset turnover1 | 28.59 | 27.89 | 26.79 | 33.02 | 32.88 | 32.56 | 31.33 | 32.15 | 27.85 | 22.88 | 18.98 | 15.98 | 12.66 | 9.97 | 12.45 | 16.58 | 20.42 | 25.75 | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Net Fixed Asset Turnover, Competitors2 | ||||||||||||||||||||||||
| Airbnb Inc. | 61.79 | 59.89 | 61.98 | 65.31 | 68.85 | 71.38 | 69.41 | 67.78 | 62.54 | 46.34 | — | — | — | — | — | — | — | — | ||||||
| Booking Holdings Inc. | 25.60 | 27.33 | 27.25 | 28.14 | 26.42 | 26.00 | 25.55 | 18.23 | 17.07 | 14.82 | 13.33 | 12.09 | 9.60 | 7.70 | — | — | — | — | ||||||
| Chipotle Mexican Grill Inc. | 4.71 | 4.63 | 4.55 | 4.56 | 4.59 | 4.53 | 4.43 | 4.50 | 4.49 | 4.40 | 4.27 | 4.18 | 4.11 | 3.91 | — | — | — | — | ||||||
| DoorDash, Inc. | 13.71 | 12.93 | 12.13 | 11.81 | 11.35 | 10.92 | 10.33 | 10.31 | 10.66 | 11.58 | — | — | — | — | — | — | — | — | ||||||
| McDonald’s Corp. | 1.04 | 1.04 | 1.02 | 1.05 | 1.00 | 0.98 | 0.98 | 1.02 | 1.01 | 0.97 | 0.94 | 0.92 | 0.88 | 0.80 | — | — | — | — | ||||||
| Starbucks Corp. | 4.67 | 4.82 | 4.87 | 4.96 | 4.99 | 4.91 | 4.92 | 4.99 | 4.85 | 4.75 | 4.56 | 4.41 | 3.89 | 3.75 | 3.77 | 3.82 | 4.17 | 4.22 | ||||||
Based on: 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).
1 Q2 2024 Calculation
            Net fixed asset turnover
            = (RevenuesQ2 2024
            + RevenuesQ1 2024
            + RevenuesQ4 2023
            + RevenuesQ3 2023)
            ÷ Property and equipment, net
            = (2,951            + 2,573            + 2,609            + 2,673)
            ÷ 378            = 28.59
2 Click competitor name to see calculations.
The financial performance and asset utilization of the company over the analyzed quarterly periods reveal distinct trends and fluctuations. Revenues demonstrate a significant variation initially, followed by a pronounced recovery and subsequent growth. Property and equipment values show a gradual decline for multiple periods, which then stabilizes and increases later. The net fixed asset turnover ratio exhibits a declining trend initially, suggesting reduced efficiency, but improves markedly in later periods, indicating enhanced utilization of fixed assets.
- Revenues
 - Revenues experienced a sharp drop from the beginning of the period through mid-2020, reaching the lowest point in the second quarter of 2020. Following this downturn, revenues recovered progressively, surpassing pre-downturn levels by early 2021. The recovery continued with substantial growth, reaching peak revenues towards the middle of 2024. This pattern suggests an initial impact likely due to external adverse conditions, followed by a robust rebound and expansion in operations.
 - Property and Equipment, Net
 - Net values of property and equipment steadily decreased from the start until late 2022, reflecting possible asset disposals, depreciation, or reduced capital expenditure. However, from the end of 2022 through mid-2024, the net property and equipment value exhibited a recovery trend, increasing notably, which could indicate reinvestment in asset base or acquisition of new fixed assets.
 - Net Fixed Asset Turnover Ratio
 - The turnover ratio, which measures revenue generated per unit of net fixed assets, declined significantly from the highest point near the beginning of the analyzed period until the end of 2020. This decline implies a reduced efficiency in utilizing fixed assets to generate revenue during the early phases. From 2021 onward, the ratio showed steady improvement, indicating better asset utilization, with peaks observed around late 2022 and sustained strong levels into 2023. A slight decrease is observed again in early 2024, though the ratio remains elevated compared to the nadir.
 
Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset)
Hilton Worldwide Holdings Inc., net fixed asset turnover (including operating lease, right-of-use asset) calculation (quarterly data)
| Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Revenues | 2,951) | 2,573) | 2,609) | 2,673) | 2,660) | 2,293) | 2,444) | 2,368) | 2,240) | 1,721) | 1,836) | 1,749) | 1,329) | 874) | 890) | 933) | 564) | 1,920) | ||||||
| Property and equipment, net | 378) | 377) | 382) | 305) | 297) | 287) | 280) | 254) | 271) | 290) | 305) | 303) | 318) | 327) | 346) | 349) | 355) | 356) | ||||||
| Operating lease right-of-use assets | 610) | 594) | 618) | 645) | 668) | 661) | 662) | 624) | 610) | 659) | 694) | 719) | 758) | 763) | 772) | 769) | 740) | 770) | ||||||
| Property and equipment, net (including operating lease, right-of-use asset) | 988) | 971) | 1,000) | 950) | 965) | 948) | 942) | 878) | 881) | 949) | 999) | 1,022) | 1,076) | 1,090) | 1,118) | 1,118) | 1,095) | 1,126) | ||||||
| Long-term Activity Ratio | ||||||||||||||||||||||||
| Net fixed asset turnover (including operating lease, right-of-use asset)1 | 10.94 | 10.83 | 10.24 | 10.60 | 10.12 | 9.86 | 9.31 | 9.30 | 8.57 | 6.99 | 5.79 | 4.74 | 3.74 | 2.99 | 3.85 | 5.18 | 6.62 | 8.14 | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Net Fixed Asset Turnover (including Operating Lease, Right-of-Use Asset), Competitors2 | ||||||||||||||||||||||||
| Airbnb Inc. | 38.48 | 36.32 | 35.54 | 35.56 | 34.55 | 33.49 | 32.43 | 29.45 | 26.12 | 16.30 | — | — | — | — | — | — | — | — | ||||||
| Booking Holdings Inc. | 14.81 | 14.99 | 14.35 | 14.99 | 14.43 | 13.76 | 13.01 | 12.51 | 11.24 | 9.40 | 8.31 | 7.63 | 5.96 | 4.65 | — | — | — | — | ||||||
| Chipotle Mexican Grill Inc. | 1.77 | 1.74 | 1.72 | 1.69 | 1.70 | 1.69 | 1.64 | 1.62 | 1.62 | 1.59 | 1.54 | 1.49 | 1.48 | 1.41 | — | — | — | — | ||||||
| DoorDash, Inc. | 8.88 | 7.90 | 7.52 | 7.44 | 7.03 | 6.69 | 6.14 | 5.92 | 5.90 | 6.51 | — | — | — | — | — | — | — | — | ||||||
| Starbucks Corp. | 2.21 | 2.26 | 2.28 | 2.30 | 2.26 | 2.22 | 2.21 | 2.21 | 2.14 | 2.08 | 1.99 | 1.91 | 1.68 | 1.61 | 1.64 | 1.66 | 1.82 | 1.83 | ||||||
Based on: 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).
1 Q2 2024 Calculation
                Net fixed asset turnover (including operating lease, right-of-use asset)
                = (RevenuesQ2 2024
                + RevenuesQ1 2024
                + RevenuesQ4 2023
                + RevenuesQ3 2023)
                ÷ Property and equipment, net (including operating lease, right-of-use asset)
                = (2,951                + 2,573                + 2,609                + 2,673)
                ÷ 988                = 10.94
2 Click competitor name to see calculations.
The quarterly financial data reveals distinct trends in revenues, property and equipment values, and net fixed asset turnover ratios over the observed periods.
- Revenues (US$ in millions)
 - Revenues showed significant volatility starting in early 2020, with a steep decline in the second quarter of 2020 consistent with broader economic disruptions during that period. From the lowest revenue point in June 2020, there was a steady and marked recovery throughout the subsequent quarters. By the end of 2020 and into early 2021, revenues began to increase, reflecting a gradual market reopening and operational improvements.
 - Throughout 2021 and into 2022, revenues continued an overall upward trajectory, peaking in mid-2022. Despite minor fluctuations, the general trend was positive, indicating strong demand and business resilience. Moving into 2023 and the early part of 2024, revenues remained comparatively stable at elevated levels, with a slight upward bias in the most recent quarters, suggesting sustained growth momentum and enhanced operational performance.
 - Property and Equipment, net (US$ in millions)
 - The net value of property and equipment, including operating lease right-of-use assets, showed a gradual downward trend from early 2020 through mid-2022. This decrease may reflect depreciation, asset disposals, or limited capital expenditures during periods of reduced revenue.
 - From the second half of 2022 onward, there is evidence of stabilization and modest increases in the net property and equipment values, possibly due to renewed investment or asset revaluation. Nevertheless, overall asset levels remain slightly lower compared to the start of the period, indicating cautious capital deployment or asset management strategies aligned with evolving operational needs.
 - Net Fixed Asset Turnover Ratio (including operating lease right-of-use asset)
 - The net fixed asset turnover ratio, representing revenue generated per dollar of net fixed assets, exhibited a marked decline from early 2020 to the end of that year. The ratio dropped from a high of over 8 in the first quarter of 2020 to below 4 by the end of 2020, reflecting the combined effects of revenue contraction and relatively stable asset bases during a challenging operating environment.
 - Subsequent quarters demonstrated a strong and consistent improvement in asset turnover, rising steadily from early 2021 through mid-2024. By the latest quarters, the ratio exceeded 10.9, indicating significantly improved efficiency in utilizing fixed assets to generate revenue. This improvement suggests effective asset management and operational scaling aligned with recovering and growing revenues.
 
In summary, the data shows recovery and growth in revenues post-2020 downturn, a cautious but steady management of property and equipment assets, and substantially enhanced efficiency in asset utilization over the period analyzed. These patterns reflect adaptive operational strategies and improving market conditions.
Total Asset Turnover
| Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Revenues | 2,951) | 2,573) | 2,609) | 2,673) | 2,660) | 2,293) | 2,444) | 2,368) | 2,240) | 1,721) | 1,836) | 1,749) | 1,329) | 874) | 890) | 933) | 564) | 1,920) | ||||||
| Total assets | 15,737) | 15,932) | 15,401) | 15,200) | 15,297) | 15,211) | 15,512) | 15,508) | 15,382) | 15,459) | 15,441) | 15,314) | 15,090) | 15,974) | 16,755) | 17,129) | 17,126) | 15,788) | ||||||
| Long-term Activity Ratio | ||||||||||||||||||||||||
| Total asset turnover1 | 0.69 | 0.66 | 0.66 | 0.66 | 0.64 | 0.61 | 0.57 | 0.53 | 0.49 | 0.43 | 0.37 | 0.32 | 0.27 | 0.20 | 0.26 | 0.34 | 0.42 | 0.58 | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Total Asset Turnover, Competitors2 | ||||||||||||||||||||||||
| Airbnb Inc. | 0.40 | 0.42 | 0.48 | 0.45 | 0.43 | 0.44 | 0.52 | 0.50 | 0.39 | 0.39 | — | — | — | — | — | — | — | — | ||||||
| Booking Holdings Inc. | 0.78 | 0.79 | 0.88 | 0.80 | 0.73 | 0.72 | 0.67 | 0.73 | 0.60 | 0.56 | 0.46 | 0.39 | 0.30 | 0.24 | — | — | — | — | ||||||
| Chipotle Mexican Grill Inc. | 1.20 | 1.21 | 1.23 | 1.21 | 1.23 | 1.27 | 1.25 | 1.23 | 1.24 | 1.21 | 1.13 | 1.09 | 1.08 | 1.03 | — | — | — | — | ||||||
| DoorDash, Inc. | 0.81 | 0.80 | 0.80 | 0.81 | 0.80 | 0.74 | 0.67 | 0.63 | 0.57 | 0.77 | — | — | — | — | — | — | — | — | ||||||
| McDonald’s Corp. | 0.48 | 0.48 | 0.45 | 0.48 | 0.48 | 0.45 | 0.46 | 0.48 | 0.48 | 0.47 | 0.43 | 0.43 | 0.42 | 0.38 | — | — | — | — | ||||||
| Starbucks Corp. | 1.24 | 1.26 | 1.22 | 1.22 | 1.19 | 1.16 | 1.15 | 1.14 | 1.08 | 1.05 | 0.93 | 0.92 | 0.84 | 0.77 | 0.80 | 0.83 | 0.97 | 0.97 | ||||||
Based on: 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).
1 Q2 2024 Calculation
            Total asset turnover
            = (RevenuesQ2 2024
            + RevenuesQ1 2024
            + RevenuesQ4 2023
            + RevenuesQ3 2023)
            ÷ Total assets
            = (2,951            + 2,573            + 2,609            + 2,673)
            ÷ 15,737            = 0.69
2 Click competitor name to see calculations.
- Revenue Trends
 - Revenues demonstrate significant volatility, with a sharp decline observed in early 2020, bottoming out in the second quarter of 2020. Following this low point, there is a gradual recovery throughout 2021 and 2022, culminating in revenues surpassing pre-2020 levels by mid-2022. The upward trajectory continues into 2023 and early 2024, with revenues reaching their highest levels in this period by June 2024. This pattern suggests a recovery phase succeeding a period of considerable revenue contraction.
 - Total Assets
 - Total assets exhibit relative stability across the observed quarters, fluctuating within a narrow range. Starting from a high point near the end of the first quarter of 2020, total assets decrease moderately through 2020 and early 2021, before stabilizing around a consistent level throughout 2022 and 2023. A slight increase is noted toward early 2024, though the overall asset base remains stable without significant expansion or contraction, indicating controlled asset management during the period.
 - Total Asset Turnover Ratio
 - The total asset turnover ratio shows a declining trend in 2020, reflecting decreased efficiency in utilizing assets to generate revenue during that period. This decline reaches its nadir by the end of 2020. From early 2021 onward, there is a notable and steady improvement in this ratio, indicating enhanced asset utilization and operational efficiency. By mid-2024, the ratio attains its highest observed value, suggesting that the company has increasingly optimized asset use over the latter period despite stable asset levels.
 - Overall Analysis
 - The data portrays a company initially impacted by adverse conditions leading to decreased revenues and asset utilization efficiency in 2020. Despite relatively constant asset levels, operational recovery begins in 2021, with revenues rebounding strongly and efficiency metrics improving steadily through to mid-2024. The simultaneous revenue growth and rising asset turnover ratio without proportional asset increases indicate improved operational leverage and management effectiveness across the observed timeframe.
 
Equity Turnover
| Jun 30, 2024 | Mar 31, 2024 | Dec 31, 2023 | Sep 30, 2023 | Jun 30, 2023 | Mar 31, 2023 | Dec 31, 2022 | Sep 30, 2022 | Jun 30, 2022 | Mar 31, 2022 | Dec 31, 2021 | Sep 30, 2021 | Jun 30, 2021 | Mar 31, 2021 | Dec 31, 2020 | Sep 30, 2020 | Jun 30, 2020 | Mar 31, 2020 | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | ||||||||||||||||||||||||
| Revenues | 2,951) | 2,573) | 2,609) | 2,673) | 2,660) | 2,293) | 2,444) | 2,368) | 2,240) | 1,721) | 1,836) | 1,749) | 1,329) | 874) | 890) | 933) | 564) | 1,920) | ||||||
| Total Hilton stockholders’ equity (deficit) | (3,116) | (2,833) | (2,360) | (1,763) | (1,431) | (1,420) | (1,102) | (913) | (789) | (698) | (821) | (1,128) | (1,417) | (1,623) | (1,490) | (1,324) | (1,299) | (914) | ||||||
| Long-term Activity Ratio | ||||||||||||||||||||||||
| Equity turnover1 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | ||||||
| Benchmarks | ||||||||||||||||||||||||
| Equity Turnover, Competitors2 | ||||||||||||||||||||||||
| Airbnb Inc. | 1.31 | 1.30 | 1.21 | 1.05 | 1.80 | 1.65 | 1.51 | 1.45 | 1.41 | 1.40 | — | — | — | — | — | — | — | — | ||||||
| Booking Holdings Inc. | — | — | — | — | — | 16.92 | 6.14 | 4.37 | 3.66 | 2.86 | 1.77 | 1.66 | 1.50 | 1.19 | — | — | — | — | ||||||
| Chipotle Mexican Grill Inc. | 2.87 | 3.04 | 3.22 | 3.30 | 3.36 | 3.62 | 3.65 | 3.62 | 3.78 | 3.67 | 3.29 | 3.11 | 3.15 | 3.01 | — | — | — | — | ||||||
| DoorDash, Inc. | 1.34 | 1.30 | 1.27 | 1.24 | 1.20 | 1.10 | 0.97 | 0.89 | 0.76 | 1.13 | — | — | — | — | — | — | — | — | ||||||
| McDonald’s Corp. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | ||||||
| Starbucks Corp. | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | ||||||
Based on: 10-Q (reporting date: 2024-06-30), 10-Q (reporting date: 2024-03-31), 10-K (reporting date: 2023-12-31), 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31).
1 Q2 2024 Calculation
            Equity turnover
            = (RevenuesQ2 2024
            + RevenuesQ1 2024
            + RevenuesQ4 2023
            + RevenuesQ3 2023)
            ÷ Total Hilton stockholders’ equity (deficit)
            = (2,951            + 2,573            + 2,609            + 2,673)
            ÷ -3,116            = —
2 Click competitor name to see calculations.
- Revenue Trends
 - Revenues experienced significant volatility during the early quarters, with a sharp decline reaching a low point in the second quarter of 2020. This was followed by a steady recovery throughout 2021 and 2022, peaking in the fourth quarter of 2022. The revenue levels remained robust in 2023, maintaining a generally high plateau but with some fluctuations. The first half of 2024 indicates continued strength with revenues reaching the highest level in the observed period.
 - Total Hilton Stockholders’ Equity
 - The total equity consistently reflected negative values across all quarters, indicating a deficit position. This deficit progressively worsened over time, starting at -914 million in the first quarter of 2020 and increasingly deepening to -3116 million by the second quarter of 2024. There are periods of relative stabilization, but the overall trend is a steady increase in the deficit.
 - Equity Turnover
 - No data was available for the equity turnover ratio throughout the periods analyzed, limiting the ability to assess the efficiency of equity use in generating revenue.