Analysis of Geographic Areas
Meta Platforms Inc. operates in 2 regions: United States and Rest of the world.
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- Common-Size Income Statement
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- DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin
- Common Stock Valuation Ratios
- Enterprise Value to FCFF (EV/FCFF)
- Present Value of Free Cash Flow to Equity (FCFE)
- Current Ratio since 2012
- Total Asset Turnover since 2012
- Price to Operating Profit (P/OP) since 2012
- Analysis of Revenues
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Area Asset Turnover
Meta Platforms Inc., asset turnover by geographic area
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| United States | |||||
| Rest of the world |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
- United States Asset Turnover
- The asset turnover ratio in the United States exhibits a declining trend over the five-year period. Starting at 0.84 in 2020, it slightly increased to 0.87 in 2021 but then experienced a noticeable decrease, falling to 0.62 in 2022. This downward trajectory continued through 2023 and 2024, with the ratio dropping further to 0.54 and 0.51, respectively. Overall, the data suggest a consistent reduction in asset efficiency in the U.S. market after a minor improvement between 2020 and 2021.
- Rest of the World Asset Turnover
- In contrast to the U.S. region, the asset turnover ratio for the Rest of the World shows a generally upward trend with some fluctuations. The ratio was 4.19 in 2020, increased to 4.81 in 2021, then dipped slightly to 4.38 in 2022. However, it rebounded significantly in the following years, reaching 4.74 in 2023 and climbing even higher to 5.58 in 2024. This pattern indicates growing asset efficiency in international markets outside the United States, particularly in the most recent years.
- Comparative Insights
- Comparing the two regions reveals a marked divergence in asset turnover performance. While the United States experienced a decline in turning assets into revenue over time, the Rest of the World consistently maintained higher asset turnover ratios, culminating in a strong increase toward the end of the period analyzed. This contrast may suggest differences in market dynamics, operational efficiency, or growth opportunities between the domestic and international segments.
Area Asset Turnover: United States
Meta Platforms Inc.; United States; area asset turnover calculation
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Revenue | |||||
| Long-lived assets | |||||
| Area Activity Ratio | |||||
| Area asset turnover1 | |||||
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Area asset turnover = Revenue ÷ Long-lived assets
= ÷ =
- Revenue
- Revenue in the United States geographic area exhibited an overall increasing trend from 2020 to 2024. Starting at $36,250 million in 2020, revenue rose sharply to $48,380 million in 2021, followed by a slight decline to $47,200 million in 2022. It then increased again to $49,780 million in 2023, culminating in a significant jump to $59,730 million in 2024. This pattern indicates a generally strong revenue growth trajectory, with minor fluctuations.
- Long-lived assets
- Long-lived assets demonstrated substantial growth over the five-year period, rising consistently every year. From $43,128 million in 2020, the asset base increased to $55,497 million in 2021. The growth rate accelerated notably afterwards, reaching $76,334 million in 2022, $91,940 million in 2023, and $117,478 million by 2024. This indicates a significant expansion in the capital base, likely reflecting increased investment in fixed or strategic assets in this geographic segment.
- Area asset turnover ratio
- The area asset turnover ratio experienced a declining trend throughout the period. Starting at 0.84 in 2020, it slightly increased to 0.87 in 2021. However, from 2022 onwards, there was a sharp decline to 0.62, then down to 0.54 in 2023 and 0.51 in 2024. This decline suggests that the efficiency in generating revenue from the asset base has decreased substantially despite the overall revenue growth and asset accumulation, pointing to diminishing returns on the increased asset investments.
Area Asset Turnover: Rest of the world
Meta Platforms Inc.; Rest of the world; area asset turnover calculation
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||
| Revenue | |||||
| Long-lived assets | |||||
| Area Activity Ratio | |||||
| Area asset turnover1 | |||||
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
1 2024 Calculation
Area asset turnover = Revenue ÷ Long-lived assets
= ÷ =
- Revenue
- The revenue for the geographic area has shown a consistent upward trend over the observed periods. Starting at 49,715 million US dollars at the end of 2020, revenue increased significantly to 69,549 million in 2021, remaining relatively stable in 2022 at 69,409 million, before rising sharply to 85,122 million in 2023 and further to 104,771 million by the end of 2024. This indicates robust growth in sales or service income from this region, with particularly strong increases noted in the last two years.
- Long-lived assets
- The value of long-lived assets in this area has consistently increased from 11,853 million US dollars at the end of 2020 to 18,790 million by the close of 2024. The growth is steady and progressive each year, suggesting ongoing investments or acquisitions of property, plant, equipment, or intangible assets, potentially supporting the revenue growth observed.
- Area asset turnover
- Area asset turnover, which measures revenue generated per unit of long-lived assets, exhibits fluctuating but generally improving efficiency. It rose from 4.19 in 2020 to 4.81 in 2021, decreased slightly to 4.38 in 2022, then increased again to 4.74 in 2023, reaching a peak of 5.58 in 2024. This pattern indicates that the company has improved the utilization of its asset base over time, maximizing revenue generation relative to the asset investment, despite some variability.
Revenue
Meta Platforms Inc., revenue by geographic area
US$ in millions
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| United States | |||||
| Rest of the world | |||||
| Total |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
The revenue data across geographic areas over the five-year period displays notable trends and variations in growth patterns.
- United States Revenue
- The revenue generated in the United States shows a consistent upward trajectory. Starting at $36,250 million in 2020, it experienced a significant increase to $48,380 million in 2021. Following a slight decline to $47,200 million in 2022, the figures resumed growth with $49,780 million in 2023 and a substantial rise to $59,730 million in 2024. Overall, this indicates steady recovery and expansion, especially notable in the last recorded year.
- Rest of the World Revenue
- The revenue from the Rest of the World region exhibits robust growth throughout the period. From $49,715 million in 2020, it expanded to $69,549 million in 2021, remaining relatively stable at $69,409 million in 2022. After this plateau, the revenue surged to $85,122 million in 2023 and further to $104,771 million in 2024. This pattern highlights a strong and accelerating growth trend outside of the United States, with significant market expansion in recent years.
- Total Revenue
- Total revenue, aggregating both regions, mirrors the individual trends with steady growth over the years. It rose from $85,965 million in 2020 to $117,929 million in 2021, followed by a slight dip to $116,609 million in 2022. The upward trajectory continued thereafter, reaching $134,902 million in 2023 and culminating at $164,501 million in 2024. This reflects an overall strengthening in the company’s revenue base, supported by expansion in both geographic segments, particularly the Rest of the World region.
Long-lived assets
Meta Platforms Inc., long-lived assets by geographic area
US$ in millions
| Dec 31, 2024 | Dec 31, 2023 | Dec 31, 2022 | Dec 31, 2021 | Dec 31, 2020 | |
|---|---|---|---|---|---|
| United States | |||||
| Rest of the world | |||||
| Total |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31).
- United States
- The value of long-lived assets in the United States demonstrates a consistent and significant upward trend over the five-year period. Starting at $43,128 million at the end of 2020, the value increased steadily each year, reaching $117,478 million by the end of 2024. This represents a nearly threefold increase, indicating substantial investment or asset accumulation within the domestic market.
- Rest of the world
- The long-lived assets outside the United States also exhibit growth, but at a more moderate pace compared to the domestic assets. Beginning at $11,853 million in 2020, the value rose annually to $18,790 million by the end of 2024. The growth is steady, but the absolute increases each year are smaller than those observed in the United States, reflecting either a slower expansion or comparatively smaller asset bases abroad.
- Total
- The total long-lived assets worldwide show a clear upward trend, increasing from $54,981 million at the end of 2020 to $136,268 million by the end of 2024. The growth pattern in the total is driven primarily by the substantial increases seen in the United States, which constitutes the majority of the asset base. The increasing total suggests ongoing asset growth, reflecting the company’s expansion and investment in long-term resources.
- Overall trends and insights
- Overall, the data highlight a strong focus on asset growth in the United States, where the asset base expanded significantly over the analyzed period. While international asset growth is positive, it is considerably slower, suggesting a concentration of resources primarily in the domestic market. The continual year-over-year increases suggest stable investment strategies and asset development, with no indication of asset divestiture or reduction in any geographic segment during these years. These patterns imply a strategic emphasis on strengthening the long-term asset base to support ongoing operations and growth objectives.