Stock Analysis on Net

Netflix Inc. (NASDAQ:NFLX)

$24.99

Common-Size Income Statement

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Netflix Inc., common-size consolidated income statement

Microsoft Excel
12 months ended: Dec 31, 2025 Dec 31, 2024 Dec 31, 2023 Dec 31, 2022 Dec 31, 2021
Revenues
Cost of revenues
Gross profit
Sales and marketing
Technology and development
General and administrative
Operating income
Interest expense
Interest and other income (expense)
Other income (expense)
Income before income taxes
Provision for income taxes
Net income

Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31).


The common-size income statement reveals several noteworthy trends over the five-year period. Revenues are consistently represented as 100%, allowing for a clear view of expense and profit margins as percentages of sales. A significant improvement in profitability is observed from 2021 to 2025, driven by both cost management and revenue dynamics.

Gross Profit
Gross profit as a percentage of revenue initially decreased from 41.64% in 2021 to 39.37% in 2022, before recovering and steadily increasing to 48.49% in 2025. This indicates improving efficiency in managing the cost of revenues, particularly in the later years of the period.
Operating Expenses
Sales and marketing expenses demonstrate a consistent, albeit modest, decline as a percentage of revenue, moving from 8.57% in 2021 to 7.31% in 2025. Technology and development expenses fluctuated, peaking at 8.58% in 2022, then decreasing to 7.51% in 2025. General and administrative expenses also show a downward trend, decreasing from 4.55% to 4.18% over the same period. These reductions in operating expenses contribute to the overall improvement in operating income.
Operating Income
Operating income as a percentage of revenue experienced a dip from 20.86% in 2021 to 17.82% in 2022, but then exhibited substantial growth, reaching 29.49% in 2025. This improvement is a direct result of the combined effects of increasing gross profit margins and decreasing operating expenses.
Net Income
Net income as a percentage of revenue mirrors the trend in operating income, declining to 14.21% in 2022 before rising significantly to 24.30% in 2025. This indicates a strong improvement in overall profitability. The provision for income taxes also increased as a percentage of revenue, from 2.44% to 3.85%, likely due to increased profitability.
Interest Expense & Other Income
Interest expense consistently decreased as a percentage of revenue, from 2.58% in 2021 to 1.72% in 2025, suggesting improved debt management or a reduction in debt levels. Interest and other income (expense) fluctuated, showing a negative value in 2023 before becoming positive again. Other income (expense) remained relatively stable, with a slight downward trend.

In summary, the financial performance demonstrates a clear positive trajectory. While 2022 showed a slight dip in key profitability metrics, the subsequent years reveal a consistent and substantial improvement in gross profit, operating income, and net income margins. This suggests effective cost control measures and potentially increased revenue generation efficiency.