Revenues as Reported
Based on: 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31).
- Subscription Revenue
- The subscription revenue demonstrates a consistent upward trend throughout the five-year period. Starting at 9,250 million US dollars in 2013, it rose steadily each year, reaching 12,308 million US dollars by 2017. This reflects an overall increase of approximately 33% over the analyzed timeframe, indicating a strengthening revenue stream from subscription services.
- Advertising Revenue
- Advertising revenue shows relative stability with minor fluctuations. It began at 4,530 million US dollars in 2013, saw a slight dip to 4,502 million in 2014, followed by modest increases in the subsequent years, peaking at 4,696 million in 2016 before a small decline to 4,655 million in 2017. Overall, advertising revenue remained relatively flat with no significant growth trend apparent.
- Content Revenue
- Revenue from content exhibits a gradual but steady increase over the period. Starting at 12,154 million US dollars in 2013, it grew to 13,595 million by 2017. While growth rates vary slightly year to year, the general pattern suggests a consistent expansion in content-related income, amounting to an increase of about 12% over five years.
- Other Revenue
- The category labeled "Other" also shows a steady upward trend, though on a much smaller scale relative to the major revenue streams. Values rose from 527 million US dollars in 2013 to 713 million in 2017, representing an approximate 35% increase. This indicates a gradual but sustained enhancement in ancillary revenue sources.
- Total Revenues
- Total revenue figures reflect a positive growth trajectory, increasing from 26,461 million US dollars in 2013 to 31,271 million in 2017. This corresponds to a cumulative growth of around 18% across five years. The growth appears to be primarily driven by subscription and content revenues, while advertising remains stable and other revenues contribute modestly to overall expansion.