Calculation
| Operating profit margin | = | 100 | × | Operating income (loss)1 | ÷ | Revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2017 | 25.33% | = | 100 | × | 7,920) | ÷ | 31,271) |
| Dec 31, 2016 | 25.74% | = | 100 | × | 7,547) | ÷ | 29,318) |
| Dec 31, 2015 | 24.41% | = | 100 | × | 6,865) | ÷ | 28,118) |
| Dec 31, 2014 | 21.84% | = | 100 | × | 5,975) | ÷ | 27,359) |
| Dec 31, 2013 | 22.17% | = | 100 | × | 6,605) | ÷ | 29,795) |
| Dec 31, 2012 | 20.60% | = | 100 | × | 5,918) | ÷ | 28,729) |
| Dec 31, 2011 | 20.04% | = | 100 | × | 5,805) | ÷ | 28,974) |
| Dec 31, 2010 | 20.19% | = | 100 | × | 5,428) | ÷ | 26,888) |
| Dec 31, 2009 | 17.63% | = | 100 | × | 4,545) | ÷ | 25,785) |
| Dec 31, 2008 | -33.96% | = | 100 | × | (15,957) | ÷ | 46,984) |
| Dec 31, 2007 | 19.25% | = | 100 | × | 8,949) | ÷ | 46,482) |
| Dec 31, 2006 | 16.65% | = | 100 | × | 7,362) | ÷ | 44,224) |
| Dec 31, 2005 | 10.35% | = | 100 | × | 4,519) | ÷ | 43,652) |
Based on: 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The financial data reflects notable variations and trends in operating income, revenues, and operating profit margin over the period from the end of 2005 through 2017.
- Operating Income (Loss)
- Operating income demonstrated an overall growth trend, beginning at 4,519 million USD in 2005 and reaching 7,920 million USD by the end of 2017. A significant anomaly occurred in 2008 with a substantial loss of 15,957 million USD, representing a sharp deviation from the otherwise positive performance. After this loss, operating income recovered promptly and showed consistent year-on-year increases from 2009 onwards, peaking above previous highs by 2017.
- Revenues
- Revenues generally exhibited a moderate upward trend but with notable fluctuations. Starting at 43,652 million USD in 2005, revenues increased steadily through 2008, reaching 46,984 million USD. However, in 2009 there was a dramatic decline to 25,785 million USD, a decrease that persisted into the early 2010s. Subsequent years displayed a gradual recovery with revenues climbing back to 31,271 million USD by 2017. Despite this recovery, revenue levels in the later years remained lower than the pre-2009 peak.
- Operating Profit Margin
- The operating profit margin followed a pattern consistent with operating income, reaching a high of 19.25% in 2007 before plummeting to -33.96% in 2008, reflecting the severe operating loss that year. Post-2008, the margin rebounded strongly, exceeding 20% from 2009 onward, with a peak margin of 25.74% in 2016. This indicates enhanced operational efficiency and profitability in the years after the loss, maintaining a consistently favorable margin above 20% through 2017.
In summary, the data reveals a period of exceptional operational difficulty in 2008, followed by a recovery characterized by growing operating income and an improving operating profit margin. Although revenues experienced a sharp decline in 2009 with only gradual recovery thereafter, operational profitability improved substantially indicating better cost control or margin-enhancing initiatives during the recovery period.
Comparison to Competitors
| Time Warner Inc. | Alphabet Inc. | Comcast Corp. | Meta Platforms Inc. | Netflix Inc. | Trade Desk Inc. | |
|---|---|---|---|---|---|---|
| Dec 31, 2017 | 25.33% | 23.59% | 21.28% | 49.70% | 7.17% | 22.50% |
| Dec 31, 2016 | 25.74% | 26.27% | 20.97% | 44.96% | 4.30% | 28.34% |
| Dec 31, 2015 | 24.41% | 25.82% | 21.47% | 34.72% | 4.51% | — |
| Dec 31, 2014 | 21.84% | 24.99% | 21.67% | 40.06% | 7.31% | — |
| Dec 31, 2013 | 22.17% | 23.34% | 20.98% | 35.62% | 5.22% | — |
| Dec 31, 2012 | 20.60% | 25.43% | 19.46% | 10.57% | 1.39% | — |
| Dec 31, 2011 | 20.04% | 30.98% | 19.20% | — | 11.74% | — |
| Dec 31, 2010 | 20.19% | 35.40% | 21.03% | — | 13.12% | — |
| Dec 31, 2009 | 17.63% | 35.15% | 20.18% | — | 11.49% | — |
| Dec 31, 2008 | -33.96% | 30.43% | 19.65% | — | 8.90% | — |
| Dec 31, 2007 | 19.25% | 30.64% | 18.05% | — | 7.56% | — |
| Dec 31, 2006 | 16.65% | 33.48% | 18.50% | — | 6.46% | — |
| Dec 31, 2005 | 10.35% | 32.86% | 16.58% | — | 0.44% | — |
Based on: 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).