Common-Size Income Statement
Quarterly Data
Based on: 10-Q (reporting date: 2023-09-30), 10-Q (reporting date: 2023-06-30), 10-Q (reporting date: 2023-03-31), 10-K (reporting date: 2022-12-31), 10-Q (reporting date: 2022-09-30), 10-Q (reporting date: 2022-06-30), 10-Q (reporting date: 2022-03-31), 10-K (reporting date: 2021-12-31), 10-Q (reporting date: 2021-09-30), 10-Q (reporting date: 2021-06-30), 10-Q (reporting date: 2021-03-31), 10-K (reporting date: 2020-12-31), 10-Q (reporting date: 2020-09-30), 10-Q (reporting date: 2020-06-30), 10-Q (reporting date: 2020-03-31), 10-K (reporting date: 2019-12-31), 10-Q (reporting date: 2019-09-30), 10-Q (reporting date: 2019-06-30), 10-Q (reporting date: 2019-03-31), 10-K (reporting date: 2018-12-31), 10-Q (reporting date: 2018-09-30), 10-Q (reporting date: 2018-06-30), 10-Q (reporting date: 2018-03-31).
The financial trajectory from early 2018 through late 2023 is characterized by a period of relative stability, a severe volatility event in 2020, and a subsequent strong recovery in operating margins and net profitability.
- Operating Expense Trends
- Marketing costs remained relatively consistent, generally fluctuating between 20% and 31% of revenues, with a notable exception in June 2020 where costs dropped to 6.72%. Operating costs and expenses showed a general downward trend in the long term, moving from ranges of 15% to 22% in 2018-2019 to lower levels around 12% to 16% during 2021 and 2022, indicating improved operational efficiency relative to revenue.
- Depreciation, Depletion, and Amortization (DD&A)
- DD&A exhibited extreme volatility. After averaging approximately 30% of revenues in 2018 and 2019, the ratio spiked to a peak of 61.10% in June 2020. Following this peak, there was a sustained compression of DD&A as a percentage of sales, reaching lows of 13.23% in June 2022 before stabilizing around 18% in 2023.
- The 2020 Financial Shock
- The first half of 2020 represents a period of significant financial distress. A massive impairment charge of 157.02% of revenues in March 2020 led to a net loss attributable to common stockholders of 179.69% for that quarter. This period was further exacerbated by elevated interest expenses, which peaked at 14.29% of revenues in June 2020.
- Profitability and Margin Recovery
- Post-2020, a robust recovery in margins is observed. Income before interest and income taxes transitioned from deep negatives in early 2020 to consistently positive figures, peaking at 40.71% of revenues in June 2022. This recovery translated to net income attributable to common stockholders, which moved from losses to a peak of 22.57% of revenues in June 2022, before settling into a range of 5% to 18% throughout 2023.
- Interest and Tax Obligations
- Interest expenses as a percentage of revenues have trended downward from 2018 levels of 5% to 8% toward a more optimized range of 4% to 5% in the 2021-2023 period. Tax provisions have remained a consistent drag on net income, typically ranging between 6% and 11% of revenues during the recovery phase.
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