Calculation
Operating profit margin | = | 100 | × | Income from operations1 | ÷ | Revenue1 | |
---|---|---|---|---|---|---|---|
Dec 31, 2024 | 16.94% | = | 100 | × | 1,916,333) | ÷ | 11,313,853) |
Dec 31, 2023 | 15.78% | = | 100 | × | 1,557,813) | ÷ | 9,871,649) |
Dec 31, 2022 | 13.44% | = | 100 | × | 1,160,403) | ÷ | 8,634,652) |
Dec 31, 2021 | 10.67% | = | 100 | × | 804,943) | ÷ | 7,547,061) |
Dec 31, 2020 | 4.85% | = | 100 | × | 290,164) | ÷ | 5,984,634) |
Dec 31, 2019 | 7.95% | = | 100 | × | 443,958) | ÷ | 5,586,369) |
Dec 31, 2018 | 5.31% | = | 100 | × | 258,368) | ÷ | 4,864,985) |
Dec 31, 2017 | 6.05% | = | 100 | × | 270,794) | ÷ | 4,476,412) |
Dec 31, 2016 | 0.89% | = | 100 | × | 34,567) | ÷ | 3,904,384) |
Dec 31, 2015 | 16.96% | = | 100 | × | 763,589) | ÷ | 4,501,223) |
Dec 31, 2014 | 17.30% | = | 100 | × | 710,800) | ÷ | 4,108,269) |
Dec 31, 2013 | 16.57% | = | 100 | × | 532,720) | ÷ | 3,214,591) |
Dec 31, 2012 | 16.69% | = | 100 | × | 455,865) | ÷ | 2,731,224) |
Dec 31, 2011 | 15.45% | = | 100 | × | 350,562) | ÷ | 2,269,548) |
Dec 31, 2010 | 15.68% | = | 100 | × | 287,831) | ÷ | 1,835,922) |
Dec 31, 2009 | 13.42% | = | 100 | × | 203,705) | ÷ | 1,518,417) |
Dec 31, 2008 | 9.31% | = | 100 | × | 124,039) | ÷ | 1,331,968) |
Dec 31, 2007 | 9.96% | = | 100 | × | 108,183) | ÷ | 1,085,782) |
Dec 31, 2006 | 7.53% | = | 100 | × | 61,952) | ÷ | 822,930) |
Dec 31, 2005 | 4.94% | = | 100 | × | 30,994) | ÷ | 627,695) |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in thousands
- Revenue
- The revenue showed a consistent upward trend from 2005 to 2015, increasing from approximately 628 million to over 4.5 billion US dollars. In 2016, there was a noticeable decline to around 3.9 billion, followed by a recovery from 2017 onwards. From 2017 through 2024, revenue resumed steady growth, reaching over 11.3 billion US dollars by 2024. This pattern suggests a significant dip in 2016, but an overall strong growth trajectory across the years.
- Income from operations
- Income from operations grew substantially from about 31 million US dollars in 2005 to a peak of approximately 764 million in 2015, reflecting a strong operational performance aligned with revenue growth. However, 2016 saw a sharp decline to roughly 35 million US dollars, mirroring the revenue dip in the same year. After 2016, income from operations recovered substantially, rising steadily to reach over 1.9 billion US dollars by 2024. The decline in 2016 was an anomaly amidst otherwise robust and increasing operational income.
- Operating profit margin
- The operating profit margin increased from 4.94% in 2005 to a high point near 17.3% in 2014, indicating improving operational efficiency and profitability. A significant drop to 0.89% occurred in 2016, concurrent with declines in both revenue and operating income. Subsequently, the margin improved gradually, reaching 16.94% by 2024, suggesting a recovery and stabilization of profitability levels returning close to historical highs.
- Overall Analysis
- The data exhibits steady and strong growth in revenue and operational income from 2005 through 2015, accompanied by improvements in operating margins. The year 2016 marks a significant downturn across all key metrics, indicative of a substantial operational or market challenge. Post-2016, the company demonstrates a resilient recovery with revenue, income, and margin progressively improving, ultimately surpassing previous peak levels by 2024. This pattern highlights both the volatility experienced in 2016 and the strong recovery capacity observed in subsequent years.
Comparison to Competitors
Chipotle Mexican Grill Inc. | Airbnb Inc. | Booking Holdings Inc. | McDonald’s Corp. | Starbucks Corp. | |
---|---|---|---|---|---|
Dec 31, 2024 | 16.94% | 23.00% | 31.83% | 45.19% | 14.95% |
Dec 31, 2023 | 15.78% | 15.31% | 27.31% | 45.68% | 16.32% |
Dec 31, 2022 | 13.44% | 21.45% | 29.85% | 40.42% | 14.32% |
Dec 31, 2021 | 10.67% | 7.17% | 22.78% | 44.59% | 16.77% |
Dec 31, 2020 | 4.85% | -106.27% | -9.28% | 38.13% | 6.64% |
Dec 31, 2019 | 7.95% | — | 35.48% | 43.03% | 15.38% |
Dec 31, 2018 | 5.31% | — | 36.77% | 41.96% | 15.71% |
Dec 31, 2017 | 6.05% | — | 35.79% | 41.86% | 18.47% |
Dec 31, 2016 | 0.89% | — | 27.05% | 31.45% | 19.57% |
Dec 31, 2015 | 16.96% | — | 35.33% | 28.12% | 18.79% |
Dec 31, 2014 | 17.30% | — | 36.41% | 28.97% | 18.73% |
Dec 31, 2013 | 16.57% | — | 35.51% | 31.18% | -2.19% |
Dec 31, 2012 | 16.69% | — | 34.78% | 31.21% | 15.02% |
Dec 31, 2011 | 15.45% | — | 32.12% | 31.58% | 14.77% |
Dec 31, 2010 | 15.68% | — | 25.50% | 31.04% | 13.26% |
Dec 31, 2009 | 13.42% | — | 20.14% | 30.08% | 5.75% |
Dec 31, 2008 | 9.31% | — | 15.36% | 27.39% | 4.85% |
Dec 31, 2007 | 9.96% | — | 9.79% | 17.02% | 11.20% |
Dec 31, 2006 | 7.53% | — | 5.52% | 20.59% | 11.48% |
Dec 31, 2005 | 4.94% | — | 3.73% | 19.66% | 12.26% |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).