Return on capital (ROC) is after tax rate of return on net business assets. ROIC is unaffected by changes in interest rates or company debt and equity structure. It measures business productivity performance.
Return on Invested Capital (ROIC)
| Nov 30, 2023 | Nov 30, 2022 | Nov 30, 2021 | Nov 30, 2020 | Nov 30, 2019 | Nov 30, 2018 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Net operating profit after taxes (NOPAT)1 | 2,207) | (4,485) | (7,863) | (9,312) | 3,226) | 3,339) | |
| Invested capital2 | 39,428) | 44,143) | 46,517) | 49,017) | 38,330) | 35,074) | |
| Performance Ratio | |||||||
| ROIC3 | 5.60% | -10.16% | -16.90% | -19.00% | 8.42% | 9.52% | |
| Benchmarks | |||||||
| ROIC, Competitors4 | |||||||
| Airbnb Inc. | 28.43% | 30.02% | 7.92% | — | — | — | |
| Booking Holdings Inc. | 32.92% | 21.73% | 4.47% | — | — | — | |
| Chipotle Mexican Grill Inc. | 23.48% | 18.95% | 14.49% | — | — | — | |
| DoorDash, Inc. | -12.64% | -26.69% | -12.92% | — | — | — | |
| McDonald’s Corp. | 18.51% | 15.69% | 17.77% | — | — | — | |
| Starbucks Corp. | 20.76% | 18.24% | 19.53% | 6.42% | — | — | |
Based on: 10-K (reporting date: 2023-11-30), 10-K (reporting date: 2022-11-30), 10-K (reporting date: 2021-11-30), 10-K (reporting date: 2020-11-30), 10-K (reporting date: 2019-11-30), 10-K (reporting date: 2018-11-30).
1 NOPAT. See details »
2 Invested capital. See details »
3 2023 Calculation
ROIC = 100 × NOPAT ÷ Invested capital
= 100 × 2,207 ÷ 39,428 = 5.60%
4 Click competitor name to see calculations.
The financial trajectory between 2018 and 2023 is characterized by a period of initial stability, a severe operational downturn, and a gradual recovery phase leading back to profitability.
- Net Operating Profit After Taxes (NOPAT)
- A drastic reversal in operational profitability occurred between 2019 and 2020, with NOPAT shifting from 3,226 million USD to a loss of 9,312 million USD. While negative returns persisted through 2022, the magnitude of the losses decreased steadily each year. By November 30, 2023, the metric returned to positive territory, reaching 2,207 million USD.
- Invested Capital
- The capital base expanded significantly during the period of maximum operational distress, peaking at 49,017 million USD in 2020 compared to 35,074 million USD in 2018. Following this peak, a consistent deleveraging or reduction in invested capital was observed from 2021 through 2023, with the final value descending to 39,428 million USD.
- Return on Invested Capital (ROIC)
- The ROIC mirrored the volatility of the NOPAT, plummeting from 9.52% in 2018 to a trough of -19.00% in 2020. A steady recovery trend is evident from 2021 onwards, with the ratio improving from -16.90% to 5.60% by 2023. Despite the return to a positive percentage, the 2023 ROIC remains below the levels recorded in 2018 and 2019, indicating that capital efficiency has not yet fully returned to pre-crisis benchmarks.
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Decomposition of ROIC
Based on: 10-K (reporting date: 2023-11-30), 10-K (reporting date: 2022-11-30), 10-K (reporting date: 2021-11-30), 10-K (reporting date: 2020-11-30), 10-K (reporting date: 2019-11-30), 10-K (reporting date: 2018-11-30).
1 Operating profit margin (OPM). See calculations »
2 Turnover of capital (TO). See calculations »
3 Effective cash tax rate (CTR). See calculations »
The Return on Invested Capital (ROIC) experienced a period of extreme volatility between 2018 and 2023, characterized by a sharp collapse followed by a multi-year recovery phase. Following a stable period in 2018 and 2019 with returns of 9.52% and 8.42% respectively, ROIC plummeted to -19.00% in 2020. While the figure remained negative through 2022, a return to positive territory was achieved in 2023 with an ROIC of 5.60%.
- Operating Profit Margin (OPM)
- The primary driver of the ROIC decline was a severe contraction in operating profitability. The OPM shifted from 15.86% in 2019 to an unprecedented low of -413.03% in 2021, indicating operating losses that vastly exceeded total revenue. A significant recovery trend began in 2022, culminating in a positive margin of 8.56% by 2023, although this remains well below the pre-2020 performance levels.
- Turnover of Capital (TO)
- Capital efficiency mirrored the profitability crisis, dropping from a stable 0.54 ratio in 2019 to a nadir of 0.04 in 2021. This collapse suggests a near-total idling of the asset base. However, the recovery in capital turnover has been robust, rebounding to 0.55 by 2023, which indicates that asset utilization has returned to, and slightly exceeded, pre-crisis levels.
- Effective Cash Tax Rate (1 – CTR)
- The tax component remained relatively neutral during the period of operating losses, with the value remaining at or near 100% between 2020 and 2022, reflecting a lack of cash tax payments. In 2023, a shift to 119.35% is observed, suggesting that tax credits or deferred tax assets provided a positive contribution to the final return calculation.
The decomposition of ROIC reveals that the recovery in 2023 was driven by a dual restoration of both operating margins and capital turnover. While asset utilization has fully recovered to 2018-2019 levels, the overall ROIC remains lower than its 2018 peak primarily because the operating profit margin has not yet returned to its previous double-digit strength.
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Operating Profit Margin (OPM)
| Nov 30, 2023 | Nov 30, 2022 | Nov 30, 2021 | Nov 30, 2020 | Nov 30, 2019 | Nov 30, 2018 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Net operating profit after taxes (NOPAT)1 | 2,207) | (4,485) | (7,863) | (9,312) | 3,226) | 3,339) | |
| Add: Cash operating taxes2 | (358) | 10) | (17) | (15) | 77) | 57) | |
| Net operating profit before taxes (NOPBT) | 1,849) | (4,476) | (7,881) | (9,328) | 3,303) | 3,396) | |
| Revenues | 21,593) | 12,168) | 1,908) | 5,595) | 20,825) | 18,881) | |
| Profitability Ratio | |||||||
| OPM3 | 8.56% | -36.78% | -413.03% | -166.71% | 15.86% | 17.99% | |
| Benchmarks | |||||||
| OPM, Competitors4 | |||||||
| Airbnb Inc. | 17.09% | 24.64% | 9.31% | — | — | — | |
| Booking Holdings Inc. | 25.31% | 24.15% | 13.04% | — | — | — | |
| Chipotle Mexican Grill Inc. | 18.74% | 16.00% | 13.23% | — | — | — | |
| DoorDash, Inc. | -7.58% | -21.50% | -8.16% | — | — | — | |
| McDonald’s Corp. | 48.59% | 40.79% | 46.68% | — | — | — | |
| Starbucks Corp. | 17.05% | 14.97% | 20.82% | 7.99% | — | — | |
Based on: 10-K (reporting date: 2023-11-30), 10-K (reporting date: 2022-11-30), 10-K (reporting date: 2021-11-30), 10-K (reporting date: 2020-11-30), 10-K (reporting date: 2019-11-30), 10-K (reporting date: 2018-11-30).
1 NOPAT. See details »
2 Cash operating taxes. See details »
3 2023 Calculation
OPM = 100 × NOPBT ÷ Revenues
= 100 × 1,849 ÷ 21,593 = 8.56%
4 Click competitor name to see calculations.
The financial performance between 2018 and 2023 is characterized by a period of initial stability, followed by a severe operational contraction, and a subsequent recovery phase. The trajectory shows a complete cycle from consistent profitability through deep operating losses and back to a positive operating position.
- Revenue Trajectory
- Revenues grew from US$ 18,881 million in 2018 to US$ 20,825 million in 2019. This was followed by a precipitous decline, falling to US$ 5,595 million in 2020 and reaching a minimum of US$ 1,908 million in 2021. A robust recovery trend emerged thereafter, with revenues climbing to US$ 12,168 million in 2022 and reaching US$ 21,593 million by 2023, effectively surpassing pre-contraction levels.
- Net Operating Profit Before Taxes (NOPBT)
- NOPBT remained relatively steady at approximately US$ 3.3 billion during 2018 and 2019. A significant shift to negative territory occurred in 2020, with a loss of US$ 9,328 million. Although losses persisted through 2021 (US$ -7,881 million) and 2022 (US$ -4,476 million), the losses narrowed progressively until 2023, when NOPBT returned to a positive value of US$ 1,849 million.
- Operating Profit Margin (OPM) Analysis
- The OPM demonstrated extreme volatility, moving from 17.99% in 2018 and 15.86% in 2019 to drastic negative values. The margin reached its lowest point in 2021 at -413.03%, indicating that operating expenses were several times higher than the generated revenue. A recovery trend is observable starting in 2022, with the margin improving to -36.78% and finally returning to a positive 8.56% in 2023.
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Turnover of Capital (TO)
| Nov 30, 2023 | Nov 30, 2022 | Nov 30, 2021 | Nov 30, 2020 | Nov 30, 2019 | Nov 30, 2018 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Revenues | 21,593) | 12,168) | 1,908) | 5,595) | 20,825) | 18,881) | |
| Invested capital1 | 39,428) | 44,143) | 46,517) | 49,017) | 38,330) | 35,074) | |
| Efficiency Ratio | |||||||
| TO2 | 0.55 | 0.28 | 0.04 | 0.11 | 0.54 | 0.54 | |
| Benchmarks | |||||||
| TO, Competitors3 | |||||||
| Airbnb Inc. | 1.72 | 1.26 | 1.11 | — | — | — | |
| Booking Holdings Inc. | 1.87 | 1.25 | 0.73 | — | — | — | |
| Chipotle Mexican Grill Inc. | 1.65 | 1.61 | 1.38 | — | — | — | |
| DoorDash, Inc. | 1.65 | 1.24 | 1.54 | — | — | — | |
| McDonald’s Corp. | 0.51 | 0.51 | 0.49 | — | — | — | |
| Starbucks Corp. | 1.62 | 1.57 | 1.23 | 1.03 | — | — | |
Based on: 10-K (reporting date: 2023-11-30), 10-K (reporting date: 2022-11-30), 10-K (reporting date: 2021-11-30), 10-K (reporting date: 2020-11-30), 10-K (reporting date: 2019-11-30), 10-K (reporting date: 2018-11-30).
1 Invested capital. See details »
2 2023 Calculation
TO = Revenues ÷ Invested capital
= 21,593 ÷ 39,428 = 0.55
3 Click competitor name to see calculations.
The analysis of capital turnover reveals a period of extreme volatility characterized by a severe operational contraction followed by a robust recovery. Between 2018 and 2023, the efficiency with which invested capital was utilized to generate revenue shifted from stability to a near-total collapse, ultimately returning to pre-crisis levels by the end of the period.
- Revenue Performance
- Revenues grew from 18,881 million US$ in 2018 to 20,825 million US$ in 2019. A precipitous decline followed, with revenues falling to 5,595 million US$ in 2020 and reaching a nadir of 1,908 million US$ in 2021. A strong recovery trend was established thereafter, with revenues climbing to 21,593 million US$ by November 30, 2023, surpassing the 2019 peak.
- Invested Capital Dynamics
- Invested capital increased from 35,074 million US$ in 2018 to a peak of 49,017 million US$ in 2020. This expansion of the capital base occurred simultaneously with the sharp decline in revenues, which intensified the deterioration of capital efficiency. From 2021 through 2023, a gradual reduction in invested capital was observed, descending to 39,428 million US$.
- Turnover of Capital (TO) Efficiency
- The turnover of capital ratio remained stable at 0.54 through 2018 and 2019. A critical collapse occurred in 2020 and 2021, with the ratio dropping to 0.11 and 0.04, respectively, signaling a profound underutilization of assets. The ratio demonstrated a strong rebound to 0.28 in 2022 and reached 0.55 in 2023, indicating that operational efficiency has been fully restored to levels consistent with the pre-2020 baseline.
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Effective Cash Tax Rate (CTR)
| Nov 30, 2023 | Nov 30, 2022 | Nov 30, 2021 | Nov 30, 2020 | Nov 30, 2019 | Nov 30, 2018 | ||
|---|---|---|---|---|---|---|---|
| Selected Financial Data (US$ in millions) | |||||||
| Net operating profit after taxes (NOPAT)1 | 2,207) | (4,485) | (7,863) | (9,312) | 3,226) | 3,339) | |
| Add: Cash operating taxes2 | (358) | 10) | (17) | (15) | 77) | 57) | |
| Net operating profit before taxes (NOPBT) | 1,849) | (4,476) | (7,881) | (9,328) | 3,303) | 3,396) | |
| Tax Rate | |||||||
| CTR3 | -19.35% | — | — | — | 2.32% | 1.69% | |
| Benchmarks | |||||||
| CTR, Competitors4 | |||||||
| Airbnb Inc. | 3.21% | 3.19% | 23.04% | — | — | — | |
| Booking Holdings Inc. | 30.52% | 28.16% | 53.06% | — | — | — | |
| Chipotle Mexican Grill Inc. | 23.97% | 26.20% | 20.54% | — | — | — | |
| DoorDash, Inc. | — | — | — | — | — | — | |
| McDonald’s Corp. | 25.22% | 24.66% | 21.80% | — | — | — | |
| Starbucks Corp. | 24.73% | 22.36% | 23.58% | 21.57% | — | — | |
Based on: 10-K (reporting date: 2023-11-30), 10-K (reporting date: 2022-11-30), 10-K (reporting date: 2021-11-30), 10-K (reporting date: 2020-11-30), 10-K (reporting date: 2019-11-30), 10-K (reporting date: 2018-11-30).
1 NOPAT. See details »
2 Cash operating taxes. See details »
3 2023 Calculation
CTR = 100 × Cash operating taxes ÷ NOPBT
= 100 × -358 ÷ 1,849 = -19.35%
4 Click competitor name to see calculations.
The financial data reveals a period of extreme volatility in both operating profitability and cash tax obligations from 2018 to 2023. A transition is observed from stable profitability to significant operating losses, followed by a return to positive net operating profit before taxes (NOPBT) in the most recent fiscal year.
- Pre-Crisis Tax Efficiency
- Between 2018 and 2019, the effective cash tax rate (CTR) remained consistently low, ranging from 1.69% to 2.32%. During this period, cash operating taxes were minimal relative to NOPBT, which exceeded US$ 3.3 billion in both years, indicating a high level of tax efficiency or the presence of significant tax shields.
- Operational Loss Interval
- From 2020 to 2022, NOPBT shifted to substantial negative values, reaching a peak loss of US$ 9.328 billion in 2020. Cash operating taxes became negative in 2020 and 2021, suggesting the receipt of tax refunds or the monetization of tax assets. By 2022, while NOPBT remained negative at US$ 4.476 billion, cash operating taxes returned to a nominal positive value of US$ 10 million.
- Recovery and Tax Position in 2023
- In 2023, NOPBT returned to positive territory at US$ 1.849 billion. This recovery coincided with a significant negative cash tax outflow of US$ 358 million, resulting in a negative effective cash tax rate of -19.35%. This inverse relationship suggests a substantial cash tax benefit, likely stemming from the utilization of accumulated tax losses from previous years, which provided a cash inflow despite the return to operating profitability.
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