Calculation
| Operating profit margin | = | 100 | × | Operating income1 | ÷ | Net revenues1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2023 | 47.16% | = | 100 | × | 11,547) | ÷ | 24,483) |
| Dec 31, 2022 | 47.49% | = | 100 | × | 11,919) | ÷ | 25,096) |
| Dec 31, 2021 | 44.44% | = | 100 | × | 11,560) | ÷ | 26,013) |
| Dec 31, 2020 | 41.57% | = | 100 | × | 10,873) | ÷ | 26,153) |
| Dec 31, 2019 | 41.12% | = | 100 | × | 10,326) | ÷ | 25,110) |
| Dec 31, 2018 | 35.94% | = | 100 | × | 9,115) | ÷ | 25,364) |
| Dec 31, 2017 | 37.36% | = | 100 | × | 9,556) | ÷ | 25,576) |
| Dec 31, 2016 | 34.04% | = | 100 | × | 8,762) | ÷ | 25,744) |
| Dec 31, 2015 | 32.87% | = | 100 | × | 8,361) | ÷ | 25,434) |
| Dec 31, 2014 | 31.07% | = | 100 | × | 7,620) | ÷ | 24,522) |
| Dec 31, 2013 | 33.04% | = | 100 | × | 8,084) | ÷ | 24,466) |
| Dec 31, 2012 | 29.46% | = | 100 | × | 7,253) | ÷ | 24,618) |
| Dec 31, 2011 | 25.50% | = | 100 | × | 6,068) | ÷ | 23,800) |
| Dec 31, 2010 | 25.56% | = | 100 | × | 6,228) | ÷ | 24,363) |
| Dec 31, 2009 | 23.19% | = | 100 | × | 5,462) | ÷ | 23,556) |
| Dec 31, 2008 | 25.22% | = | 100 | × | 4,882) | ÷ | 19,356) |
| Dec 31, 2007 | 17.93% | = | 100 | × | 13,235) | ÷ | 73,801) |
| Dec 31, 2006 | 17.17% | = | 100 | × | 17,413) | ÷ | 101,407) |
| Dec 31, 2005 | 16.96% | = | 100 | × | 16,592) | ÷ | 97,854) |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The operating profit margin exhibited a sustained and significant upward trajectory over the nineteen-year period from 2005 to 2023, increasing from 16.96% to 47.16%.
- Revenue and Income Volatility
- A substantial contraction in net revenues occurred between 2007 and 2008, where revenues fell from US$ 73,801 million to US$ 19,356 million. Despite a sharp decline in absolute operating income during this window, the operating profit margin increased from 17.93% to 25.22%, signaling a fundamental shift in the cost structure or business composition.
- Phases of Margin Expansion
- Following the 2008 volatility, the operating profit margin entered a period of steady growth. Between 2012 and 2017, the margin expanded from 29.46% to 37.36%. This growth accelerated further after 2018, with the margin surpassing the 40% threshold in 2019 and reaching a peak of 47.49% in 2022.
- Operational Efficiency and Revenue Divergence
- A notable divergence is observed between net revenues and operating profit in the final decade of the analysis. From 2014 to 2023, net revenues remained relatively stagnant, fluctuating within a narrow range between US$ 24,483 million and US$ 26,153 million. During this same period, operating income rose from US$ 7,620 million to US$ 11,547 million. This trend indicates that the increase in operating profit margin was driven by internal efficiency gains or pricing power rather than top-line revenue growth.
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Comparison to Competitors
| Altria Group Inc. | Coca-Cola Co. | Mondelēz International Inc. | PepsiCo Inc. | Philip Morris International Inc. | |
|---|---|---|---|---|---|
| Dec 31, 2023 | 47.16% | 24.72% | 15.28% | 13.10% | 32.85% |
| Dec 31, 2022 | 47.49% | 25.37% | 11.22% | 13.33% | 38.56% |
| Dec 31, 2021 | 44.44% | 26.67% | 16.20% | 14.04% | 41.32% |
| Dec 31, 2020 | 41.57% | 27.25% | 14.50% | 14.32% | 40.66% |
| Dec 31, 2019 | 41.12% | 27.06% | 14.86% | 15.32% | 35.33% |
| Dec 31, 2018 | 35.94% | 27.31% | 12.77% | 15.64% | 38.40% |
| Dec 31, 2017 | 37.36% | 21.18% | 13.54% | 16.54% | 40.01% |
| Dec 31, 2016 | 34.04% | 20.61% | 9.91% | 15.58% | 40.53% |
| Dec 31, 2015 | 32.87% | 19.70% | 30.02% | 13.25% | 39.65% |
| Dec 31, 2014 | 31.07% | 21.11% | 9.47% | 14.37% | 39.31% |
| Dec 31, 2013 | 33.04% | 21.83% | 11.25% | 14.61% | 43.29% |
| Dec 31, 2012 | 29.46% | 22.45% | 10.39% | 13.91% | 44.18% |
| Dec 31, 2011 | 25.50% | 21.82% | 12.25% | 14.48% | 42.90% |
| Dec 31, 2010 | 25.56% | 24.06% | 11.51% | 14.41% | 41.16% |
| Dec 31, 2009 | 23.19% | 26.56% | 13.68% | 18.61% | 40.10% |
| Dec 31, 2008 | 25.22% | 26.44% | 9.04% | 16.03% | 39.87% |
| Dec 31, 2007 | 17.93% | 25.13% | 11.63% | 18.16% | — |
| Dec 31, 2006 | 17.17% | 26.19% | 13.17% | 18.33% | — |
| Dec 31, 2005 | 16.96% | 26.34% | 13.93% | 18.19% | — |
Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).