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- Income Statement
- Balance Sheet: Assets
- Common-Size Balance Sheet: Liabilities and Stockholders’ Equity
- Analysis of Liquidity Ratios
- Analysis of Long-term (Investment) Activity Ratios
- Enterprise Value (EV)
- Selected Financial Data since 2005
- Current Ratio since 2005
- Price to Book Value (P/BV) since 2005
- Analysis of Debt
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Calculation
| Operating profit margin | = | 100 | × | Operating income1 | ÷ | Revenue1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | = | 100 | × | ÷ | |||
| Dec 31, 2024 | = | 100 | × | ÷ | |||
| Dec 31, 2023 | = | 100 | × | ÷ | |||
| Dec 31, 2022 | = | 100 | × | ÷ | |||
| Dec 31, 2021 | = | 100 | × | ÷ | |||
| Dec 31, 2020 | = | 100 | × | ÷ | |||
| Dec 31, 2019 | = | 100 | × | ÷ | |||
| Dec 31, 2018 | = | 100 | × | ÷ | |||
| Dec 31, 2017 | = | 100 | × | ÷ | |||
| Dec 31, 2016 | = | 100 | × | ÷ | |||
| Dec 31, 2015 | = | 100 | × | ÷ | |||
| Dec 31, 2014 | = | 100 | × | ÷ | |||
| Dec 31, 2013 | = | 100 | × | ÷ | |||
| Dec 31, 2012 | = | 100 | × | ÷ | |||
| Dec 31, 2011 | = | 100 | × | ÷ | |||
| Dec 31, 2010 | = | 100 | × | ÷ | |||
| Dec 31, 2009 | = | 100 | × | ÷ | |||
| Dec 31, 2008 | = | 100 | × | ÷ | |||
| Dec 31, 2007 | = | 100 | × | ÷ | |||
| Dec 31, 2006 | = | 100 | × | ÷ | |||
| Dec 31, 2005 | = | 100 | × | ÷ |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The operating profit margin exhibited a generally increasing trend from 2005 through 2017, followed by increased volatility and a subsequent decline. Initial values were in the mid-to-high teens, peaking in 2017 before experiencing significant fluctuations.
- Overall Trend (2005-2017)
- From 2005 to 2017, the operating profit margin demonstrated a consistent upward trajectory, increasing from 16.58% to 21.28%. This indicates improving operational efficiency and profitability over this period. The rate of increase was not constant, with more substantial gains observed between 2009 and 2012.
- Volatility and Decline (2018-2024)
- Beginning in 2018, the operating profit margin became more volatile. It decreased to 20.11% in 2018, then increased to 19.39% in 2019, before a substantial drop to 16.89% in 2020. A partial recovery occurred in 2021 (17.89%), but was followed by a significant decline to 11.56% in 2022. The margin saw a rebound in 2023 to 19.18%, followed by a decrease to 18.83% in 2024.
- Revenue and Operating Income Relationship
- While both revenue and operating income generally increased over the period, the operating profit margin fluctuations suggest that revenue growth did not always translate directly into proportional profit growth. The substantial decline in margin in 2020, despite a revenue decrease of only 5.3%, suggests increased costs or pricing pressures. Similarly, the large margin drop in 2022, despite a revenue increase, indicates a significant impact on profitability.
- Recent Performance (2023-2024)
- The most recent two years show a stabilization, albeit at a lower level than the peak in 2017. The slight decrease from 2023 to 2024 suggests that the factors impacting profitability in 2022 may still be present, or new challenges have emerged. Further investigation into cost structures and revenue streams would be necessary to understand these recent trends.
In summary, the operating profit margin experienced a period of sustained growth followed by increased instability and a recent leveling off at a lower percentage than previously achieved. The fluctuations highlight the importance of monitoring both revenue and cost factors to maintain profitability.
Comparison to Competitors
| Comcast Corp. | Alphabet Inc. | Meta Platforms Inc. | Netflix Inc. | Trade Desk Inc. | |
|---|---|---|---|---|---|
| Dec 31, 2025 | |||||
| Dec 31, 2024 | |||||
| Dec 31, 2023 | |||||
| Dec 31, 2022 | |||||
| Dec 31, 2021 | |||||
| Dec 31, 2020 | |||||
| Dec 31, 2019 | |||||
| Dec 31, 2018 | |||||
| Dec 31, 2017 | |||||
| Dec 31, 2016 | |||||
| Dec 31, 2015 | |||||
| Dec 31, 2014 | |||||
| Dec 31, 2013 | |||||
| Dec 31, 2012 | |||||
| Dec 31, 2011 | |||||
| Dec 31, 2010 | |||||
| Dec 31, 2009 | |||||
| Dec 31, 2008 | |||||
| Dec 31, 2007 | |||||
| Dec 31, 2006 | |||||
| Dec 31, 2005 |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).