Net Profit Margin
since 2005
Calculation
Amazon.com Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income (loss)1 | ÷ | Net sales1 | |
|---|---|---|---|---|---|---|---|
| Dec 31, 2025 | 10.83% | = | 100 | × | 77,670) | ÷ | 716,924) |
| Dec 31, 2024 | 9.29% | = | 100 | × | 59,248) | ÷ | 637,959) |
| Dec 31, 2023 | 5.29% | = | 100 | × | 30,425) | ÷ | 574,785) |
| Dec 31, 2022 | -0.53% | = | 100 | × | (2,722) | ÷ | 513,983) |
| Dec 31, 2021 | 7.10% | = | 100 | × | 33,364) | ÷ | 469,822) |
| Dec 31, 2020 | 5.53% | = | 100 | × | 21,331) | ÷ | 386,064) |
| Dec 31, 2019 | 4.13% | = | 100 | × | 11,588) | ÷ | 280,522) |
| Dec 31, 2018 | 4.33% | = | 100 | × | 10,073) | ÷ | 232,887) |
| Dec 31, 2017 | 1.71% | = | 100 | × | 3,033) | ÷ | 177,866) |
| Dec 31, 2016 | 1.74% | = | 100 | × | 2,371) | ÷ | 135,987) |
| Dec 31, 2015 | 0.56% | = | 100 | × | 596) | ÷ | 107,006) |
| Dec 31, 2014 | -0.27% | = | 100 | × | (241) | ÷ | 88,988) |
| Dec 31, 2013 | 0.37% | = | 100 | × | 274) | ÷ | 74,452) |
| Dec 31, 2012 | -0.06% | = | 100 | × | (39) | ÷ | 61,093) |
| Dec 31, 2011 | 1.31% | = | 100 | × | 631) | ÷ | 48,077) |
| Dec 31, 2010 | 3.37% | = | 100 | × | 1,152) | ÷ | 34,204) |
| Dec 31, 2009 | 3.68% | = | 100 | × | 902) | ÷ | 24,509) |
| Dec 31, 2008 | 3.37% | = | 100 | × | 645) | ÷ | 19,166) |
| Dec 31, 2007 | 3.21% | = | 100 | × | 476) | ÷ | 14,835) |
| Dec 31, 2006 | 1.77% | = | 100 | × | 190) | ÷ | 10,711) |
| Dec 31, 2005 | 4.23% | = | 100 | × | 359) | ÷ | 8,490) |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
1 US$ in millions
The net profit margin exhibited considerable fluctuation over the period from 2005 to 2025. Initially, the margin demonstrated a decline from 4.23% in 2005 to 1.77% in 2006, followed by a period of moderate recovery and instability before reaching 3.68% in 2009.
- Early Volatility (2005-2011)
- From 2005 through 2011, the net profit margin experienced significant variability. While there were periods of increase, such as from 2006 to 2007, the margin ultimately decreased to 1.31% in 2011. A notable loss was recorded in 2012, resulting in a negative net profit margin of -0.06%.
Following the loss in 2012, the net profit margin remained relatively low, reaching 0.37% in 2013 and experiencing a further decline to -0.27% in 2014. A recovery began in 2015, with the margin increasing to 0.56%, and continued through 2016 and 2017, stabilizing around 1.7%.
- Significant Growth (2018-2021)
- A period of substantial growth in net profit margin commenced in 2018, increasing from 4.33% to 4.13% in 2019. This trend accelerated significantly in 2020 and 2021, reaching 5.53%, 7.10% respectively. This represents the highest point in the observed period.
The upward trend was interrupted in 2022, with a substantial decline to -0.53%, before rebounding strongly in 2023 to 5.29%. The net profit margin continued to increase through 2024 and 2025, reaching 9.29% and 10.83% respectively, indicating a sustained period of improved profitability.
- Overall Trend
- The overall trend demonstrates a long-term increase in net profit margin, despite considerable short-term fluctuations. The period from 2018 to 2025 shows a particularly strong positive trajectory, suggesting improved operational efficiency or changes in the business model. The initial years were characterized by instability, while the latter years demonstrate a clear pattern of increasing profitability.
Comparison to Competitors
Amazon.com Inc., net profit margin, long-term trends, comparison to competitors
| Amazon.com Inc. | Home Depot Inc. | Lowe’s Cos. Inc. | TJX Cos. Inc. | |
|---|---|---|---|---|
| Dec 31, 2025 | 10.83% | 9.28% | 8.31% | 8.63% |
| Dec 31, 2024 | 9.29% | 9.92% | 8.94% | 8.25% |
| Dec 31, 2023 | 5.29% | 10.87% | 6.63% | 7.00% |
| Dec 31, 2022 | -0.53% | 10.87% | 8.77% | 6.76% |
| Dec 31, 2021 | 7.10% | 9.74% | 6.51% | 0.28% |
| Dec 31, 2020 | 5.53% | 10.20% | 5.93% | 7.84% |
| Dec 31, 2019 | 4.13% | 10.28% | 3.25% | 7.85% |
| Dec 31, 2018 | 4.33% | 8.55% | 5.02% | 7.27% |
| Dec 31, 2017 | 1.71% | 8.41% | 4.76% | 6.93% |
| Dec 31, 2016 | 1.74% | 7.92% | 4.31% | 7.36% |
| Dec 31, 2015 | 0.56% | 7.63% | 4.80% | 7.62% |
| Dec 31, 2014 | -0.27% | 6.83% | 4.28% | 7.79% |
| Dec 31, 2013 | 0.37% | 6.07% | 3.88% | 7.37% |
| Dec 31, 2012 | -0.06% | 5.52% | 3.66% | 6.45% |
| Dec 31, 2011 | 1.31% | 4.91% | 4.12% | 6.12% |
| Dec 31, 2010 | 3.37% | 4.02% | 3.78% | 5.98% |
| Dec 31, 2009 | 3.68% | 3.17% | 4.55% | 4.63% |
| Dec 31, 2008 | 3.37% | 5.68% | 5.82% | 4.14% |
| Dec 31, 2007 | 3.21% | 6.34% | 6.62% | 4.24% |
| Dec 31, 2006 | 1.77% | 7.16% | 6.41% | 4.30% |
| Dec 31, 2005 | 4.23% | 6.84% | 5.97% | 4.45% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Sector (Consumer Discretionary Distribution & Retail)
Amazon.com Inc., net profit margin, long-term trends, comparison to sector (consumer discretionary distribution & retail)
| Amazon.com Inc. | Consumer Discretionary Distribution & Retail | |
|---|---|---|
| Dec 31, 2025 | 10.83% | — |
| Dec 31, 2024 | 9.29% | 9.30% |
| Dec 31, 2023 | 5.29% | 6.54% |
| Dec 31, 2022 | -0.53% | 3.14% |
| Dec 31, 2021 | 7.10% | 7.21% |
| Dec 31, 2020 | 5.53% | 6.58% |
| Dec 31, 2019 | 4.13% | 5.63% |
| Dec 31, 2018 | 4.33% | 5.65% |
| Dec 31, 2017 | 1.71% | 4.42% |
| Dec 31, 2016 | 1.74% | 4.52% |
| Dec 31, 2015 | 0.56% | 4.30% |
| Dec 31, 2014 | -0.27% | 3.85% |
| Dec 31, 2013 | 0.37% | 3.85% |
| Dec 31, 2012 | -0.06% | 3.50% |
| Dec 31, 2011 | 1.31% | 3.92% |
| Dec 31, 2010 | 3.37% | 4.06% |
| Dec 31, 2009 | 3.68% | 3.83% |
| Dec 31, 2008 | 3.37% | 5.27% |
| Dec 31, 2007 | 3.21% | 5.93% |
| Dec 31, 2006 | 1.77% | 6.26% |
| Dec 31, 2005 | 4.23% | 6.17% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).
Comparison to Industry (Consumer Discretionary)
Amazon.com Inc., net profit margin, long-term trends, comparison to industry (consumer discretionary)
| Amazon.com Inc. | Consumer Discretionary | |
|---|---|---|
| Dec 31, 2025 | 10.83% | — |
| Dec 31, 2024 | 9.29% | 8.69% |
| Dec 31, 2023 | 5.29% | 7.84% |
| Dec 31, 2022 | -0.53% | 5.02% |
| Dec 31, 2021 | 7.10% | 9.12% |
| Dec 31, 2020 | 5.53% | 5.18% |
| Dec 31, 2019 | 4.13% | 5.92% |
| Dec 31, 2018 | 4.33% | 6.19% |
| Dec 31, 2017 | 1.71% | 4.38% |
| Dec 31, 2016 | 1.74% | 5.77% |
| Dec 31, 2015 | 0.56% | 6.37% |
| Dec 31, 2014 | -0.27% | 4.66% |
| Dec 31, 2013 | 0.37% | 5.29% |
| Dec 31, 2012 | -0.06% | 5.32% |
| Dec 31, 2011 | 1.31% | 8.80% |
| Dec 31, 2010 | 3.37% | 5.80% |
| Dec 31, 2009 | 3.68% | 4.94% |
| Dec 31, 2008 | 3.37% | 0.22% |
| Dec 31, 2007 | 3.21% | 3.23% |
| Dec 31, 2006 | 1.77% | 0.73% |
| Dec 31, 2005 | 4.23% | 4.49% |
Based on: 10-K (reporting date: 2025-12-31), 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31), 10-K (reporting date: 2010-12-31), 10-K (reporting date: 2009-12-31), 10-K (reporting date: 2008-12-31), 10-K (reporting date: 2007-12-31), 10-K (reporting date: 2006-12-31), 10-K (reporting date: 2005-12-31).