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e.l.f. Beauty, Inc. (NYSE:ELF)

This company has been moved to the archive! The financial data has not been updated since August 9, 2024.

Economic Value Added (EVA)

Microsoft Excel

EVA is registered trademark of Stern Stewart.

Economic value added or economic profit is the difference between revenues and costs,where costs include not only expenses, but also cost of capital.


Economic Profit

e.l.f. Beauty, Inc., economic profit calculation

US$ in thousands

Microsoft Excel
12 months ended: Mar 31, 2024 Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020
Net operating profit after taxes (NOPAT)1 132,182 57,046 20,327 618 26,428
Cost of capital2 23.58% 23.81% 22.24% 22.09% 20.75%
Invested capital3 936,268 496,463 439,123 434,062 418,026
 
Economic profit4 (88,629) (61,182) (77,324) (95,266) (60,292)

Based on: 10-K (reporting date: 2024-03-31), 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31).

1 NOPAT. See details »

2 Cost of capital. See details »

3 Invested capital. See details »

4 2024 Calculation
Economic profit = NOPAT – Cost of capital × Invested capital
= 132,182 – 23.58% × 936,268 = -88,629


The analysis of economic profit from 2020 to 2024 reveals a persistent inability to generate value above the cost of capital, despite a significant acceleration in operating profitability toward the end of the period.

Net Operating Profit After Taxes (NOPAT)
A volatile but ultimately aggressive upward trend is observed in NOPAT. Following a sharp decline in 2021 to 618 thousand dollars, profitability recovered in 2022 and grew exponentially thereafter, reaching 132,182 thousand dollars by March 31, 2024. This indicates a substantial improvement in the core operational efficiency and earning power of the business.
Invested Capital and Cost of Capital
Invested capital remained relatively stable between 2020 and 2023, ranging from 418,026 to 496,463 thousand dollars, before nearly doubling to 936,268 thousand dollars in 2024. Simultaneously, the cost of capital has remained consistently high, fluctuating within a narrow band between 20.75% and 23.81%. The combination of a high capital charge and a massive increase in the capital base in 2024 has offset the gains made in operational profit.
Economic Profit Trends
Economic profit remained negative throughout the entire five-year period, indicating that the company did not generate sufficient returns to cover its cost of capital. While there was a period of narrowing losses between 2021 and 2023, the economic profit declined again to -88,629 thousand dollars in 2024. The increase in negative economic profit in the final year, despite record NOPAT, is directly attributable to the surge in invested capital multiplied by a high cost of capital.

In summary, while operational growth is accelerating rapidly, the scale of new investment and the high cost of capital continue to result in negative economic value added.

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Net Operating Profit after Taxes (NOPAT)

e.l.f. Beauty, Inc., NOPAT calculation

US$ in thousands

Microsoft Excel
12 months ended: Mar 31, 2024 Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020
Net income 127,663 61,530 21,770 6,232 17,884
Deferred income tax expense (benefit)1 (3,276) (6,401) (3,701) (8,584) 2,443
Increase (decrease) in allowance for doubtful accounts2 1,100 — (100) (800) 700
Increase (decrease) in equity equivalents3 (2,176) (6,401) (3,801) (9,384) 3,143
Interest expense 11,840 3,990 2,444 4,095 7,170
Interest expense, operating lease liability4 1,452 408 544 683 530
Adjusted interest expense 13,292 4,398 2,988 4,778 7,700
Tax benefit of interest expense5 (2,791) (924) (627) (1,003) (1,617)
Adjusted interest expense, after taxes6 10,501 3,475 2,360 3,774 6,083
Interest income (4,817) (1,972) (3) (5) (863)
Investment income, before taxes (4,817) (1,972) (3) (5) (863)
Tax expense (benefit) of investment income7 1,012 414 1 1 181
Investment income, after taxes8 (3,805) (1,558) (2) (4) (682)
Net operating profit after taxes (NOPAT) 132,182 57,046 20,327 618 26,428

Based on: 10-K (reporting date: 2024-03-31), 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31).

1 Elimination of deferred tax expense. See details »

2 Addition of increase (decrease) in allowance for doubtful accounts.

3 Addition of increase (decrease) in equity equivalents to net income.

4 2024 Calculation
Interest expense on capitalized operating leases = Operating lease liability × Discount rate
= 28,475 × 5.10% = 1,452

5 2024 Calculation
Tax benefit of interest expense = Adjusted interest expense × Statutory income tax rate
= 13,292 × 21.00% = 2,791

6 Addition of after taxes interest expense to net income.

7 2024 Calculation
Tax expense (benefit) of investment income = Investment income, before tax × Statutory income tax rate
= 4,817 × 21.00% = 1,012

8 Elimination of after taxes investment income.


The financial trajectory between March 31, 2020, and March 31, 2024, is characterized by a sharp temporary contraction followed by a period of exponential growth in both bottom-line profitability and core operating efficiency.

Net Income Trends
Net income experienced a significant decline in 2021, falling to 6,232 thousand USD from 17,884 thousand USD in the previous year. Following this trough, a consistent upward trend is observed, with earnings accelerating rapidly to 61,530 thousand USD in 2023 and peaking at 127,663 thousand USD by March 31, 2024.
Net Operating Profit After Taxes (NOPAT) Analysis
NOPAT exhibited extreme volatility during the initial phase of the period. A severe compression occurred in 2021, where NOPAT dropped to 618 thousand USD from 26,428 thousand USD. This was followed by a robust recovery phase; NOPAT increased to 20,327 thousand USD in 2022 and surged to 132,182 thousand USD by 2024, indicating a substantial expansion in the company's ability to generate operating profits after tax.
Operating Profitability and Growth Correlation
The closely aligned movement between net income and NOPAT suggests that the overall profitability is primarily driven by operating performance. The acceleration observed from 2022 through 2024 indicates a scaling of operations and an improvement in operational margins. By the end of the period, the NOPAT figure slightly exceeded net income, confirming that the core business operations are the primary engine of value creation.

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Cash Operating Taxes

e.l.f. Beauty, Inc., cash operating taxes calculation

US$ in thousands

Microsoft Excel
12 months ended: Mar 31, 2024 Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020
Provision (benefit) for income taxes 13,327 2,544 3,661 (2,542) 6,185
Less: Deferred income tax expense (benefit) (3,276) (6,401) (3,701) (8,584) 2,443
Add: Tax savings from interest expense 2,791 924 627 1,003 1,617
Less: Tax imposed on investment income 1,012 414 1 1 181
Cash operating taxes 18,383 9,455 7,989 7,044 5,178

Based on: 10-K (reporting date: 2024-03-31), 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31).


An analysis of the tax-related outflows reveals a consistent upward trajectory in cash operating taxes over the five-year period, contrasting with the higher volatility observed in the provision for income taxes. The disparity between accounting provisions and actual cash payments suggests significant timing differences and the impact of deferred tax items on the company's cash flow.

Cash Operating Tax Trajectory
Cash operating taxes have exhibited uninterrupted annual growth from March 31, 2020, through March 31, 2024. Starting at 5,178 thousand US dollars in 2020, payments increased steadily to 9,455 thousand US dollars by 2023. A substantial acceleration occurred in the final period, with cash operating taxes rising to 18,383 thousand US dollars in 2024, representing an approximate 94.5% increase over the preceding year.
Income Tax Provision Volatility
The provision for income taxes demonstrated significant fluctuations, unlike the linear growth of cash payments. A notable inversion occurred on March 31, 2021, where a tax benefit of 2,542 thousand US dollars was recorded. Following this, provisions remained relatively low through 2023 before spiking to 13,327 thousand US dollars in 2024. This volatility indicates that the non-cash accounting expense for taxes does not closely mirror the immediate cash requirements for tax settlement.
Comparative Divergence and Convergence
A significant divergence is observed between 2021 and 2023, where cash operating taxes consistently exceeded the reported tax provisions. In 2021, the gap was most pronounced, as the company recognized a tax benefit while simultaneously increasing its cash tax outflows to 7,044 thousand US dollars. By March 31, 2024, while both metrics increased sharply, the cash operating tax outflow of 18,383 thousand US dollars remained substantially higher than the provision of 13,327 thousand US dollars, indicating a continued trend of cash payments exceeding the period's accounting tax expense.

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Invested Capital

e.l.f. Beauty, Inc., invested capital calculation (financing approach)

US$ in thousands

Microsoft Excel
Mar 31, 2024 Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020
Current portion of long-term debt and finance lease obligations 100,307 5,575 5,786 16,281 12,568
Long-term debt and finance lease obligations 161,819 60,881 91,080 110,255 126,088
Operating lease liability1 28,475 15,711 20,135 24,376 14,322
Total reported debt & leases 290,601 82,167 117,001 150,912 152,978
Stockholders’ equity 642,572 411,017 312,429 269,646 242,171
Net deferred tax (assets) liabilities2 1,845 3,179 9,593 13,304 21,877
Allowance for doubtful accounts3 1,200 100 100 200 1,000
Equity equivalents4 3,045 3,279 9,693 13,504 22,877
Accumulated other comprehensive (income) loss, net of tax5 50 — — — —
Adjusted stockholders’ equity 645,667 414,296 322,122 283,150 265,048
Invested capital 936,268 496,463 439,123 434,062 418,026

Based on: 10-K (reporting date: 2024-03-31), 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31).

1 Addition of capitalized operating leases.

2 Elimination of deferred taxes from assets and liabilities. See details »

3 Addition of allowance for doubtful accounts receivable.

4 Addition of equity equivalents to stockholders’ equity.

5 Removal of accumulated other comprehensive income.


Invested capital exhibited a period of moderate growth between fiscal years 2020 and 2023, followed by a substantial acceleration in 2024. Total invested capital increased from US$ 418,026 thousand in 2020 to US$ 936,268 thousand by 2024, representing a significant expansion of the capital base utilized for operations.

Stockholders' Equity Trends
A consistent and accelerating upward trajectory is observed in stockholders' equity, which grew from US$ 242,171 thousand in 2020 to US$ 642,572 thousand in 2024. This steady accumulation suggests a strong internal generation of capital or external equity financing, serving as the primary driver of the invested capital base for the majority of the analyzed period.
Debt and Lease Obligations
Total reported debt and leases followed a contractionary trend from 2020 through 2023, declining from US$ 152,978 thousand to a low of US$ 82,167 thousand. This trend was abruptly reversed in 2024, where debt and leases increased to US$ 290,601 thousand, indicating a significant shift toward higher leverage in the most recent fiscal year.
Invested Capital Composition and Growth
The growth of the invested capital base remained relatively stable from 2020 to 2022, with a marginal increase of approximately 5%. Growth accelerated in 2023 to US$ 496,463 thousand before experiencing a sharp spike in 2024. The final year's increase to US$ 936,268 thousand was driven by the simultaneous expansion of both the equity base and a substantial increase in debt and lease obligations.

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Cost of Capital

e.l.f. Beauty, Inc., cost of capital calculations

Capital (fair value)1 Weights Cost of capital
Equity2 10,335,864 10,335,864 ÷ 10,627,271 = 0.97 0.97 × 24.10% = 23.44%
Long-term debt, including current portion3 262,932 262,932 ÷ 10,627,271 = 0.02 0.02 × 6.83% × (1 – 21.00%) = 0.13%
Operating lease liability4 28,475 28,475 ÷ 10,627,271 = 0.00 0.00 × 5.10% × (1 – 21.00%) = 0.01%
Total: 10,627,271 1.00 23.58%

Based on: 10-K (reporting date: 2024-03-31).

1 US$ in thousands

2 Equity. See details »

3 Long-term debt, including current portion. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 5,610,256 5,610,256 ÷ 5,692,850 = 0.99 0.99 × 24.10% = 23.75%
Long-term debt, including current portion3 66,883 66,883 ÷ 5,692,850 = 0.01 0.01 × 6.17% × (1 – 21.00%) = 0.06%
Operating lease liability4 15,711 15,711 ÷ 5,692,850 = 0.00 0.00 × 2.60% × (1 – 21.00%) = 0.01%
Total: 5,692,850 1.00 23.81%

Based on: 10-K (reporting date: 2023-03-31).

1 US$ in thousands

2 Equity. See details »

3 Long-term debt, including current portion. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 1,287,478 1,287,478 ÷ 1,405,282 = 0.92 0.92 × 24.10% = 22.08%
Long-term debt, including current portion3 97,669 97,669 ÷ 1,405,282 = 0.07 0.07 × 2.31% × (1 – 21.00%) = 0.13%
Operating lease liability4 20,135 20,135 ÷ 1,405,282 = 0.01 0.01 × 2.70% × (1 – 21.00%) = 0.03%
Total: 1,405,282 1.00 22.24%

Based on: 10-K (reporting date: 2022-03-31).

1 US$ in thousands

2 Equity. See details »

3 Long-term debt, including current portion. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 1,473,056 1,473,056 ÷ 1,624,221 = 0.91 0.91 × 24.10% = 21.86%
Long-term debt, including current portion3 126,789 126,789 ÷ 1,624,221 = 0.08 0.08 × 3.23% × (1 – 21.00%) = 0.20%
Operating lease liability4 24,376 24,376 ÷ 1,624,221 = 0.02 0.02 × 2.80% × (1 – 21.00%) = 0.03%
Total: 1,624,221 1.00 22.09%

Based on: 10-K (reporting date: 2021-03-31).

1 US$ in thousands

2 Equity. See details »

3 Long-term debt, including current portion. See details »

4 Operating lease liability. See details »

Capital (fair value)1 Weights Cost of capital
Equity2 828,650 828,650 ÷ 981,837 = 0.84 0.84 × 24.10% = 20.34%
Long-term debt, including current portion3 138,865 138,865 ÷ 981,837 = 0.14 0.14 × 3.24% × (1 – 21.00%) = 0.36%
Operating lease liability4 14,322 14,322 ÷ 981,837 = 0.01 0.01 × 3.70% × (1 – 21.00%) = 0.04%
Total: 981,837 1.00 20.75%

Based on: 10-K (reporting date: 2020-03-31).

1 US$ in thousands

2 Equity. See details »

3 Long-term debt, including current portion. See details »

4 Operating lease liability. See details »


Economic Spread Ratio

e.l.f. Beauty, Inc., economic spread ratio calculation, comparison to benchmarks

Microsoft Excel
Mar 31, 2024 Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020
Selected Financial Data (US$ in thousands)
Economic profit1 (88,629) (61,182) (77,324) (95,266) (60,292)
Invested capital2 936,268 496,463 439,123 434,062 418,026
Performance Ratio
Economic spread ratio3 -9.47% -12.32% -17.61% -21.95% -14.42%
Benchmarks
Economic Spread Ratio, Competitors4
Procter & Gamble Co. 6.06% 5.88% 6.28% 5.86% —

Based on: 10-K (reporting date: 2024-03-31), 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31).

1 Economic profit. See details »

2 Invested capital. See details »

3 2024 Calculation
Economic spread ratio = 100 × Economic profit ÷ Invested capital
= 100 × -88,629 ÷ 936,268 = -9.47%

4 Click competitor name to see calculations.


An analysis of the economic value added metrics reveals a period of consistent negative economic profit, although the relative efficiency of capital utilization has shown a recovery trend since 2021.

Economic Profit Trends
Economic profit remained negative throughout the five-year period ending March 31, 2024. The most significant deficit was recorded in 2021 at -95,266 thousand USD. While a recovery period followed, with losses narrowing to -61,182 thousand USD by 2023, the deficit widened again to -88,629 thousand USD in 2024.
Invested Capital Growth
Invested capital demonstrated a steady upward trajectory from 418,026 thousand USD in 2020 to 496,463 thousand USD in 2023. A substantial expansion occurred in 2024, with invested capital rising to 936,268 thousand USD, representing an 88.6% increase over the previous fiscal year.
Economic Spread Ratio Analysis
The economic spread ratio exhibited significant volatility before entering a period of consistent improvement. After reaching a nadir of -21.95% in 2021, the ratio improved incrementally each year, reaching -9.47% by March 31, 2024. Notably, the ratio improved in 2024 despite a simultaneous increase in absolute economic losses; this indicates that the substantial increase in the invested capital base diluted the negative impact of the economic profit deficit on the overall spread.

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Economic Profit Margin

e.l.f. Beauty, Inc., economic profit margin calculation, comparison to benchmarks

Microsoft Excel
Mar 31, 2024 Mar 31, 2023 Mar 31, 2022 Mar 31, 2021 Mar 31, 2020
Selected Financial Data (US$ in thousands)
Economic profit1 (88,629) (61,182) (77,324) (95,266) (60,292)
Net sales 1,023,932 578,844 392,155 318,110 282,851
Performance Ratio
Economic profit margin2 -8.66% -10.57% -19.72% -29.95% -21.32%
Benchmarks
Economic Profit Margin, Competitors3
Procter & Gamble Co. 7.04% 6.92% 7.35% 7.32% —

Based on: 10-K (reporting date: 2024-03-31), 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31).

1 Economic profit. See details »

2 2024 Calculation
Economic profit margin = 100 × Economic profit ÷ Net sales
= 100 × -88,629 ÷ 1,023,932 = -8.66%

3 Click competitor name to see calculations.


The financial trajectory between 2020 and 2024 is characterized by substantial revenue expansion occurring alongside persistent negative economic profit. While the entity consistently failed to generate value above its cost of capital throughout the period, there is a visible trend of operational scaling that has mitigated the relative impact of these losses.

Net Sales Performance
An accelerating upward trend in net sales is observed, with revenues increasing from 282,851 thousand USD in 2020 to 1,023,932 thousand USD in 2024. This represents a significant expansion of market scale and top-line growth over the five-year period.
Economic Profit Trends
Absolute economic profit remained negative for all reported years, indicating that the company's operating returns did not cover the cost of invested capital. A notable decline occurred in 2021, where losses reached 95,266 thousand USD, followed by a gradual recovery through 2023. However, a reversal was observed in 2024, with economic profit decreasing again to -88,629 thousand USD.
Economic Profit Margin Analysis
Despite the volatility in absolute economic profit, the economic profit margin demonstrates a steady improvement since 2021. The margin moved from a low of -29.95% in 2021 to -8.66% in 2024. This trend suggests that the rapid growth in net sales is outpacing the growth of the capital charge, thereby reducing the proportional loss relative to revenue and narrowing the gap toward achieving positive economic value added.

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