Net Profit Margin
since 2016
Calculation
e.l.f. Beauty, Inc., net profit margin, long-term trends, calculation
| Net profit margin | = | 100 | × | Net income1 | ÷ | Net sales1 | |
|---|---|---|---|---|---|---|---|
| Mar 31, 2024 | 12.47% | = | 100 | × | 127,663) | ÷ | 1,023,932) |
| Mar 31, 2023 | 10.63% | = | 100 | × | 61,530) | ÷ | 578,844) |
| Mar 31, 2022 | 5.55% | = | 100 | × | 21,770) | ÷ | 392,155) |
| Mar 31, 2021 | 1.96% | = | 100 | × | 6,232) | ÷ | 318,110) |
| Mar 31, 2020 | 6.32% | = | 100 | × | 17,884) | ÷ | 282,851) |
| Dec 31, 2018 | 5.81% | = | 100 | × | 15,525) | ÷ | 267,435) |
| Dec 31, 2017 | 12.40% | = | 100 | × | 33,475) | ÷ | 269,888) |
| Dec 31, 2016 | 2.31% | = | 100 | × | 5,313) | ÷ | 229,567) |
Based on: 10-K (reporting date: 2024-03-31), 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31).
1 US$ in thousands
The financial performance since 2016 is characterized by a substantial expansion in scale and a recovery in profitability margins. Net sales grew consistently over the period, accelerating significantly after 2022 to exceed $1 billion by March 31, 2024.
- Revenue and Net Income Growth
- Net sales increased from $229.6 million in 2016 to $1.02 billion in 2024. This growth is mirrored by a corresponding increase in net income, which rose from $5.3 million to $127.7 million over the same timeframe, indicating a successful scaling of operations.
- Profit Margin Volatility
- The net profit margin exhibited significant fluctuations between 2017 and 2021. After reaching an early peak of 12.40% in 2017, the margin declined to 5.81% in 2018 and reached a period low of 1.96% in 2021, suggesting periods of increased operational costs or strategic investments.
- Recent Margin Expansion
- A strong upward trend in the net profit margin is observed starting in 2022. The margin improved from 5.55% in 2022 to 12.47% in 2024. This trajectory indicates enhanced operational efficiency and a strengthened ability to convert higher sales volumes into bottom-line profit.
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Comparison to Competitors
e.l.f. Beauty, Inc., net profit margin, long-term trends, comparison to competitors
| e.l.f. Beauty, Inc. | Procter & Gamble Co. | |
|---|---|---|
| Mar 31, 2024 | 12.47% | 17.70% |
| Mar 31, 2023 | 10.63% | 17.87% |
| Mar 31, 2022 | 5.55% | 18.38% |
| Mar 31, 2021 | 1.96% | 18.79% |
| Mar 31, 2020 | 6.32% | 18.36% |
| Dec 31, 2018 | 5.81% | 14.59% |
| Dec 31, 2017 | 12.40% | 23.56% |
| Dec 31, 2016 | 2.31% | 16.09% |
Based on: 10-K (reporting date: 2024-03-31), 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31).
Comparison to Industry (Consumer Staples)
e.l.f. Beauty, Inc., net profit margin, long-term trends, comparison to industry (consumer staples)
| e.l.f. Beauty, Inc. | Consumer Staples | |
|---|---|---|
| Mar 31, 2024 | 12.47% | 5.69% |
| Mar 31, 2023 | 10.63% | 5.47% |
| Mar 31, 2022 | 5.55% | 6.11% |
| Mar 31, 2021 | 1.96% | 6.21% |
| Mar 31, 2020 | 6.32% | 6.22% |
| Dec 31, 2018 | 5.81% | 6.05% |
| Dec 31, 2017 | 12.40% | 5.52% |
| Dec 31, 2016 | 2.31% | 5.88% |
Based on: 10-K (reporting date: 2024-03-31), 10-K (reporting date: 2023-03-31), 10-K (reporting date: 2022-03-31), 10-K (reporting date: 2021-03-31), 10-K (reporting date: 2020-03-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31).