e.l.f. Beauty, Inc. (NYSE:ELF)

The data reveals a consistent and pronounced upward trend in net sales over the five-year period from March 31, 2020, to March 31, 2024. Total net sales increased from approximately $282.9 million in 2020 to about $1.02 billion in 2024, indicating robust growth.

Revenue generated from the United States market showed strong and steady growth each year. Starting at $255.3 million in 2020, it increased to $868.1 million in 2024. The most significant rise occurred between 2023 and 2024, where sales grew by over $361 million, suggesting an acceleration of market penetration or demand in the domestic market during this period.

The international segment, although contributing a smaller absolute value compared to the United States, displayed a more rapid rate of growth. Beginning at $27.6 million in 2020, international sales increased to $155.9 million by 2024. This represents more than a fivefold increase over the five years, highlighting a significant expansion into global markets.

While the U.S. market remains the dominant source of revenue, the international segment's faster growth rate is noteworthy. The proportion of international sales relative to net sales nearly doubled, suggesting increasing diversification of revenue streams and successful international expansion strategies.

The company has demonstrated strong performance and growth potential, especially in the last two years. The substantial increase in both domestic and international sales reflects effective market strategies and growing brand acceptance. Continued focus on the international markets could further enhance revenue diversification and long-term stability.