Total Asset Turnover
since 2012
Calculation
ServiceNow Inc., total asset turnover, long-term trends, calculation
| Total asset turnover | = | Revenues1 | ÷ | Total assets1 | |
|---|---|---|---|---|---|
| Dec 31, 2024 | 0.54 | = | 10,984) | ÷ | 20,383) |
| Dec 31, 2023 | 0.52 | = | 8,971) | ÷ | 17,387) |
| Dec 31, 2022 | 0.54 | = | 7,245) | ÷ | 13,299) |
| Dec 31, 2021 | 0.55 | = | 5,896) | ÷ | 10,798) |
| Dec 31, 2020 | 0.52 | = | 4,519) | ÷ | 8,715) |
| Dec 31, 2019 | 0.57 | = | 3,460) | ÷ | 6,022) |
| Dec 31, 2018 | 0.67 | = | 2,609) | ÷ | 3,879) |
| Dec 31, 2017 | 0.57 | = | 1,933) | ÷ | 3,398) |
| Dec 31, 2016 | 0.68 | = | 1,391) | ÷ | 2,034) |
| Dec 31, 2015 | 0.56 | = | 1,005) | ÷ | 1,807) |
| Dec 31, 2014 | 0.48 | = | 683) | ÷ | 1,425) |
| Dec 31, 2013 | 0.36 | = | 425) | ÷ | 1,168) |
| Dec 31, 2012 | 0.51 | = | 244) | ÷ | 478) |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
1 US$ in millions
- Revenue Trends
- Revenues exhibited strong and consistent growth over the entire period, increasing from $244 million in 2012 to $10,984 million in 2024. The growth trajectory indicates accelerating expansion, with revenues more than doubling between several consecutive years, particularly notable from 2017 onward. This sustained upward trend reflects successful scaling of business operations and market demand.
- Total Assets Evolution
- Total assets have also grown substantially, rising from $478 million in 2012 to $20,383 million in 2024. This increase is indicative of considerable investment in resources, infrastructure, or acquisitions to support the expanding business. The asset base grew at a rapid pace especially in the periods 2016–2019 and 2021–2024, suggesting strategic capital deployment aligning with growth objectives.
- Total Asset Turnover Analysis
- Total asset turnover, representing the efficiency of asset use to generate revenue, showed a mixed trend. Initially, the ratio declined from 0.51 in 2012 to a low of 0.36 in 2013, indicating less revenue generated per unit of assets. This was followed by a recovery and fluctuation within a range roughly between 0.48 and 0.68 through 2014 to 2016, suggesting varying operational efficiency. In later years, the ratio gradually stabilized around the mid-0.50 range, reaching 0.54 by 2024. Despite significant asset growth, revenue growth scaled somewhat proportionally, maintaining a moderate turnover ratio. This implies balanced asset utilization, neither significantly improving nor deteriorating throughout the period.
- Overall Insights
- The company has demonstrated robust revenue growth supported by significant asset accumulation. The relatively stable total asset turnover indicates consistent operational efficiency, though the growth in assets may suggest ongoing investments for future capacity or innovation. The data portrays a growth-oriented strategy accompanied by balanced asset management, reflecting the company's scaling efforts while maintaining effective resource utilization.
Comparison to Competitors
ServiceNow Inc., total asset turnover, long-term trends, comparison to competitors
| ServiceNow Inc. | Accenture PLC | Adobe Inc. | Cadence Design Systems Inc. | CrowdStrike Holdings Inc. | International Business Machines Corp. | Intuit Inc. | Microsoft Corp. | Oracle Corp. | Palantir Technologies Inc. | Palo Alto Networks Inc. | Salesforce Inc. | Synopsys Inc. | Workday Inc. | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2024 | 0.54 | 1.16 | 0.71 | 0.52 | 0.46 | 0.46 | 0.51 | 0.48 | 0.38 | 0.45 | 0.40 | 0.35 | 0.47 | 0.44 |
| Dec 31, 2023 | 0.52 | 1.25 | 0.65 | 0.72 | 0.45 | 0.46 | 0.52 | 0.51 | 0.37 | 0.49 | 0.48 | 0.32 | 0.57 | 0.46 |
| Dec 31, 2022 | 0.54 | 1.30 | 0.65 | 0.69 | 0.40 | 0.48 | 0.46 | 0.54 | 0.39 | 0.55 | 0.45 | 0.28 | 0.54 | 0.49 |
| Dec 31, 2021 | 0.55 | 1.17 | 0.58 | 0.68 | 0.32 | 0.43 | 0.62 | 0.50 | 0.31 | 0.47 | 0.42 | 0.32 | 0.48 | 0.50 |
| Dec 31, 2020 | 0.52 | 1.20 | 0.53 | 0.68 | 0.34 | 0.47 | 0.70 | 0.47 | 0.34 | 0.41 | 0.38 | 0.31 | 0.46 | 0.53 |
| Dec 31, 2019 | 0.57 | 1.45 | 0.54 | 0.70 | — | 0.51 | 1.08 | 0.44 | 0.36 | — | 0.44 | 0.43 | 0.52 | 0.51 |
| Dec 31, 2018 | 0.67 | 1.70 | 0.48 | 0.87 | — | 0.65 | 1.15 | 0.43 | 0.29 | — | 0.39 | 0.50 | 0.51 | 0.43 |
| Dec 31, 2017 | 0.57 | 1.62 | 0.50 | 0.80 | — | 0.63 | 1.27 | 0.37 | 0.28 | — | 0.51 | 0.48 | 0.50 | 0.50 |
| Dec 31, 2016 | 0.68 | 1.69 | 0.46 | 0.87 | — | 0.68 | 1.10 | 0.44 | 0.33 | — | 0.50 | 0.52 | 0.46 | 0.43 |
| Dec 31, 2015 | 0.56 | 1.80 | 0.41 | 0.72 | — | 0.74 | 0.84 | 0.53 | 0.34 | — | 0.47 | 0.50 | 0.44 | 0.33 |
| Dec 31, 2014 | 0.48 | 1.78 | 0.38 | 0.49 | — | 0.79 | 0.87 | 0.50 | 0.42 | — | 0.40 | 0.44 | 0.43 | 0.22 |
| Dec 31, 2013 | 0.36 | 1.80 | 0.39 | 0.60 | — | 0.79 | 0.76 | 0.55 | 0.45 | — | 0.68 | 0.55 | 0.45 | 0.29 |
| Dec 31, 2012 | 0.51 | 1.79 | 0.44 | 0.58 | — | 0.88 | 0.89 | 0.61 | 0.47 | — | 0.63 | 0.54 | 0.42 | — |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
Comparison to Sector (Software & Services)
ServiceNow Inc., total asset turnover, long-term trends, comparison to sector (software & services)
| ServiceNow Inc. | Software & Services | |
|---|---|---|
| Dec 31, 2024 | 0.54 | 0.49 |
| Dec 31, 2023 | 0.52 | 0.51 |
| Dec 31, 2022 | 0.54 | 0.52 |
| Dec 31, 2021 | 0.55 | 0.49 |
| Dec 31, 2020 | 0.52 | 0.48 |
| Dec 31, 2019 | 0.57 | 0.50 |
| Dec 31, 2018 | 0.67 | 0.51 |
| Dec 31, 2017 | 0.57 | 0.47 |
| Dec 31, 2016 | 0.68 | 0.54 |
| Dec 31, 2015 | 0.56 | 0.59 |
| Dec 31, 2014 | 0.48 | 0.61 |
| Dec 31, 2013 | 0.36 | 0.66 |
| Dec 31, 2012 | 0.51 | 0.72 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).
Comparison to Industry (Information Technology)
ServiceNow Inc., total asset turnover, long-term trends, comparison to industry (information technology)
| ServiceNow Inc. | Information Technology | |
|---|---|---|
| Dec 31, 2024 | 0.54 | 0.58 |
| Dec 31, 2023 | 0.52 | 0.61 |
| Dec 31, 2022 | 0.54 | 0.65 |
| Dec 31, 2021 | 0.55 | 0.62 |
| Dec 31, 2020 | 0.52 | 0.58 |
| Dec 31, 2019 | 0.57 | 0.59 |
| Dec 31, 2018 | 0.67 | 0.59 |
| Dec 31, 2017 | 0.57 | 0.51 |
| Dec 31, 2016 | 0.68 | 0.55 |
| Dec 31, 2015 | 0.56 | 0.63 |
| Dec 31, 2014 | 0.48 | 0.64 |
| Dec 31, 2013 | 0.36 | 0.66 |
| Dec 31, 2012 | 0.51 | 0.70 |
Based on: 10-K (reporting date: 2024-12-31), 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31), 10-K (reporting date: 2017-12-31), 10-K (reporting date: 2016-12-31), 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31).