Stock Analysis on Net
Stock Analysis on Net

Monster Beverage Corp. (NASDAQ:MNST)

This company has been moved to the archive! The financial data has not been updated since May 7, 2024.

DuPont Analysis: Disaggregation of ROE, ROA, and Net Profit Margin

Microsoft Excel

Two-Component Disaggregation of ROE

Monster Beverage Corp., decomposition of ROE

Microsoft Excel
ROE = ROA × Financial Leverage
Dec 31, 2023 19.82% = 16.84% × 1.18
Dec 31, 2022 16.96% = 14.37% × 1.18
Dec 31, 2021 20.98% = 17.65% × 1.19
Dec 31, 2020 27.31% = 22.73% × 1.20
Dec 31, 2019 26.56% = 21.51% × 1.23

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


The return on equity exhibited significant volatility between 2019 and 2023, characterized by a peak in 2020 followed by a contraction and a partial recovery. A two-component DuPont disaggregation reveals that these fluctuations were primarily driven by changes in asset productivity rather than shifts in the capital structure.

Return on Assets (ROA)
ROA demonstrated a non-linear trend, starting at 21.51% in 2019 and reaching a peak of 22.73% in 2020. A subsequent decline occurred, reaching a five-year low of 14.37% in 2022, before rebounding to 16.84% in 2023. This indicates that the underlying profitability relative to the asset base experienced a notable compression between 2020 and 2022.
Financial Leverage
The financial leverage ratio remained remarkably stable and low throughout the period, marginally decreasing from 1.23 in 2019 to 1.18 by 2022 and 2023. This consistent, slight downward drift suggests a conservative approach to financial gearing and a minimal reliance on debt to amplify returns.
Return on Equity (ROE) Dynamics
The return on equity closely mirrored the trajectory of the return on assets, peaking at 27.31% in 2020 and dipping to 16.96% in 2022. Because the leverage component remained nearly constant, the variance in ROE is attributable almost exclusively to the fluctuations in ROA. The recovery to 19.82% in 2023 is directly correlated with the improvement in asset efficiency observed in the final year of the period.

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Three-Component Disaggregation of ROE

Monster Beverage Corp., decomposition of ROE

Microsoft Excel
ROE = Net Profit Margin × Asset Turnover × Financial Leverage
Dec 31, 2023 19.82% = 22.84% × 0.74 × 1.18
Dec 31, 2022 16.96% = 18.88% × 0.76 × 1.18
Dec 31, 2021 20.98% = 24.86% × 0.71 × 1.19
Dec 31, 2020 27.31% = 30.65% × 0.74 × 1.20
Dec 31, 2019 26.56% = 26.37% × 0.82 × 1.23

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


Return on Equity exhibited a peak of 27.31% in 2020 before experiencing a contraction to 16.96% by 2022. A partial recovery to 19.82% occurred in 2023, although the overall trajectory remains below the 26.56% level recorded in 2019.

Net Profit Margin
Profitability served as the primary driver of fluctuations in Return on Equity. A peak margin of 30.65% in 2020 was followed by a downward trend, reaching a low of 18.88% in 2022. The subsequent increase to 22.84% in 2023 indicates a partial restoration of profit efficiency, yet the margin remains lower than the 2019-2020 period.
Asset Turnover
Asset efficiency remained relatively stable with minor fluctuations. The ratio declined from 0.82 in 2019 to a low of 0.71 in 2021, before settling at 0.74 in 2023. This stability suggests that the company's ability to generate sales from its assets was not a significant contributor to the volatility in overall equity returns.
Financial Leverage
The financial structure remained conservative and consistent, characterized by a slight downward trend from 1.23 in 2019 to 1.18 in 2023. The minimal variance in this ratio confirms that the shifts in Return on Equity were not influenced by changes in debt levels or financial gearing.

The three-component disaggregation reveals that the decline in Return on Equity between 2020 and 2022 was almost exclusively attributable to the compression of the net profit margin. While asset turnover and financial leverage remained nearly constant, the volatility in profitability dictated the overall performance of shareholder returns during the analyzed period.

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Five-Component Disaggregation of ROE

Monster Beverage Corp., decomposition of ROE

Microsoft Excel
ROE = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover × Financial Leverage
Dec 31, 2023 19.82% = 0.79 × 1.00 × 28.97% × 0.74 × 1.18
Dec 31, 2022 16.96% = 0.76 × 1.00 × 24.91% × 0.76 × 1.18
Dec 31, 2021 20.98% = 0.76 × 1.00 × 32.51% × 0.71 × 1.19
Dec 31, 2020 27.31% = 0.87 × 1.00 × 35.36% × 0.74 × 1.20
Dec 31, 2019 26.56% = 0.78 × 1.00 × 33.71% × 0.82 × 1.23

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


The Return on Equity (ROE) exhibited a period of volatility between 2019 and 2023, peaking at 27.31% in 2020 before declining to a low of 16.96% in 2022 and recovering to 19.82% by the end of 2023.

Operating Profitability
The EBIT Margin acted as the primary driver of ROE fluctuations. After reaching a peak of 35.36% in 2020, the margin experienced a significant contraction, bottoming at 24.91% in 2022. Although a recovery to 28.97% was recorded in 2023, the margin remained below its 2019 and 2020 levels, suggesting a period of increased operating costs or pricing pressures during the mid-period.
Financial Leverage and Interest Obligations
Financial leverage remained low and showed a steady, marginal decline from 1.23 in 2019 to 1.18 in 2023, indicating a conservative capital structure with a slight reduction in reliance on debt. The Interest Burden remained constant at 1.00 throughout the five-year period, signifying that interest expenses had no adverse effect on profitability.
Asset Efficiency
Asset turnover remained relatively stable, although a slight downward trend is observable, moving from 0.82 in 2019 to 0.74 in 2023. This indicates a consistent, albeit slightly diminishing, ability to generate sales from the existing asset base.
Tax Burden
The tax burden fluctuated between a high of 0.87 in 2020 and a low of 0.76 in 2021 and 2022. These variations were not systemic and did not correlate directly with the overall downward trend in ROE observed between 2020 and 2022.

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Two-Component Disaggregation of ROA

Monster Beverage Corp., decomposition of ROA

Microsoft Excel
ROA = Net Profit Margin × Asset Turnover
Dec 31, 2023 16.84% = 22.84% × 0.74
Dec 31, 2022 14.37% = 18.88% × 0.76
Dec 31, 2021 17.65% = 24.86% × 0.71
Dec 31, 2020 22.73% = 30.65% × 0.74
Dec 31, 2019 21.51% = 26.37% × 0.82

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


The Return on Assets (ROA) exhibited a period of volatility over the five-year observation window. After peaking at 22.73% in 2020, the ratio experienced a steady decline to a low of 14.37% in 2022, followed by a partial recovery to 16.84% in 2023.

Net Profit Margin Trends
Profitability margins demonstrated significant fluctuations, reaching a peak of 30.65% in 2020. A subsequent downward trend was observed through 2022, where the margin fell to 18.88%. A moderate recovery occurred in 2023, with the margin increasing to 22.84%. This component represents the most volatile element of the ROA calculation.
Asset Turnover Patterns
Asset efficiency showed a general decline from a high of 0.82 in 2019 to a low of 0.71 in 2021. In the final two years of the period, the ratio remained relatively stable, fluctuating slightly between 0.76 in 2022 and 0.74 in 2023. This suggests a consistent, albeit slightly lower, level of revenue generation per unit of asset compared to the 2019 baseline.
Drivers of ROA Variance
The disaggregation of ROA indicates that changes in the return are primarily driven by the Net Profit Margin rather than Asset Turnover. The correlation between the decline in ROA and the contraction of profit margins from 2020 to 2022 is pronounced, while the relative stability of the asset turnover ratio suggests that the decline in overall asset productivity was a result of margin compression rather than a failure in asset utilization.

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Four-Component Disaggregation of ROA

Monster Beverage Corp., decomposition of ROA

Microsoft Excel
ROA = Tax Burden × Interest Burden × EBIT Margin × Asset Turnover
Dec 31, 2023 16.84% = 0.79 × 1.00 × 28.97% × 0.74
Dec 31, 2022 14.37% = 0.76 × 1.00 × 24.91% × 0.76
Dec 31, 2021 17.65% = 0.76 × 1.00 × 32.51% × 0.71
Dec 31, 2020 22.73% = 0.87 × 1.00 × 35.36% × 0.74
Dec 31, 2019 21.51% = 0.78 × 1.00 × 33.71% × 0.82

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


The Return on Assets (ROA) exhibited a volatile trend over the five-year period, peaking at 22.73% in 2020 before declining to a low of 14.37% in 2022, followed by a moderate recovery to 16.84% in 2023. The disaggregation of this metric reveals that the fluctuations in overall profitability were primarily driven by changes in operating margins rather than asset efficiency or financing costs.

EBIT Margin
Operating profitability served as the primary catalyst for ROA volatility. The margin peaked at 35.36% in 2020 but experienced a significant contraction to 24.91% by 2022, representing the most substantial downward pressure on returns. A subsequent increase to 28.97% in 2023 suggests a partial restoration of operating efficiency, contributing to the rebound in ROA.
Asset Turnover
Asset utilization remained relatively stable with a slight downward trajectory, decreasing from 0.82 in 2019 to 0.74 in 2023. The lack of significant variance in this ratio indicates that the decline in ROA was not the result of deteriorating efficiency in generating revenue from the asset base.
Interest Burden
The interest burden remained constant at 1.00 throughout the observed period. This signifies that interest expenses had no impact on the conversion of operating profit to net income, reflecting a capital structure with negligible or non-existent interest obligations.
Tax Burden
The tax burden fluctuated within a range of 0.76 to 0.87, with the most favorable impact on net income occurring in 2020. While these variations influenced the final return, they remained secondary to the movements in the EBIT margin.

In summary, the decline in ROA between 2020 and 2022 was almost exclusively attributable to a compression in operating margins. The stability of the interest burden and the relative consistency of asset turnover highlight that the company's financial challenges during this period were operational rather than structural or efficiency-based.

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Disaggregation of Net Profit Margin

Monster Beverage Corp., decomposition of net profit margin ratio

Microsoft Excel
Net Profit Margin = Tax Burden × Interest Burden × EBIT Margin
Dec 31, 2023 22.84% = 0.79 × 1.00 × 28.97%
Dec 31, 2022 18.88% = 0.76 × 1.00 × 24.91%
Dec 31, 2021 24.86% = 0.76 × 1.00 × 32.51%
Dec 31, 2020 30.65% = 0.87 × 1.00 × 35.36%
Dec 31, 2019 26.37% = 0.78 × 1.00 × 33.71%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


The net profit margin exhibits significant volatility over the five-year period, peaking in 2020 at 30.65% before declining to a low of 18.88% in 2022 and recovering to 22.84% by 2023. This trajectory is primarily dictated by fluctuations in operating efficiency and the tax burden, while financing costs exerted no influence on the final results.

Interest Burden
The interest burden remained constant at 1.00 from 2019 through 2023. This indicates that interest expenses did not detract from the operating profit, signifying a capital structure where interest-bearing debt does not impact the bottom line.
Tax Burden
The tax burden fluctuated between a high of 0.87 in 2020 and a low of 0.76 in 2021 and 2022. These variations indicate changes in the effective tax rate, which contributed to the variance in the net profit margin, though the impact was secondary to operating performance.
EBIT Margin
The EBIT margin served as the primary driver of overall profitability. After reaching a peak of 35.36% in 2020, the margin experienced a sharp contraction to 24.91% in 2022, representing a significant decline in operational efficiency. A subsequent recovery to 28.97% in 2023 suggests a successful mitigation of the factors that caused the 2022 compression.

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