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Monster Beverage Corp. (NASDAQ:MNST)

This company has been moved to the archive! The financial data has not been updated since May 7, 2024.

Analysis of Goodwill and Intangible Assets

Microsoft Excel

Goodwill and Intangible Asset Disclosure

Monster Beverage Corp., balance sheet: goodwill and intangible assets

US$ in thousands

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Goodwill 1,417,941 1,417,941 1,331,643 1,331,643 1,331,643
Amortizing intangibles, gross 144,582 121,378 66,872 66,875 66,949
Accumulated amortization (74,699) (68,790) (61,227) (56,801) (49,128)
Amortizing intangibles, net 69,883 52,588 5,645 10,074 17,821
Non-amortizing intangibles 1,357,256 1,167,822 1,066,741 1,048,972 1,034,284
Intangible assets 1,427,139 1,220,410 1,072,386 1,059,046 1,052,105
Goodwill and other intangible assets 2,845,080 2,638,351 2,404,029 2,390,689 2,383,748

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


The total carrying value of goodwill and other intangible assets exhibited a consistent upward trajectory from 2019 through 2023, increasing from US$ 2,383,748 thousand to US$ 2,845,080 thousand. While the growth remained marginal between 2019 and 2021, a significant acceleration in asset valuation occurred starting in 2022, driven by increases across all primary intangible categories.

Goodwill Trends
Goodwill remained stagnant at US$ 1,331,643 thousand from 2019 to 2021. A step-increase was recorded in 2022, with the value rising to US$ 1,417,941 thousand, where it remained constant through the end of 2023. This suggests a specific acquisition or business combination occurred during the 2022 fiscal year.
Non-Amortizing Intangibles
This asset class demonstrated the most consistent growth over the five-year period, rising every consecutive year from US$ 1,034,284 thousand in 2019 to US$ 1,357,256 thousand in 2023. The growth accelerated notably in 2023, indicating a strategic increase in the valuation or acquisition of indefinite-lived assets.
Amortizing Intangible Assets
Gross amortizing intangibles remained stable until 2021, after which they nearly doubled in 2022 to US$ 121,378 thousand and continued to rise to US$ 144,582 thousand in 2023. Consequently, the net amortizing intangibles, which had been declining from 2019 to 2021 due to amortization, rebounded sharply in 2022 and 2023, ending the period at US$ 69,883 thousand.
Amortization Patterns
Accumulated amortization showed a steady, linear increase throughout the period, growing from US$ -49,128 thousand in 2019 to US$ -74,699 thousand in 2023. This reflects the systematic and continuous expensing of the cost of amortizable intangible assets over their useful lives.

Overall, the financial data indicates a shift in asset composition starting in 2022. The simultaneous increase in goodwill, gross amortizing intangibles, and non-amortizing intangibles suggests a period of expansion or strategic investment, which significantly expanded the company's intangible asset base by the end of 2023.

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Adjustments to Financial Statements: Removal of Goodwill

Monster Beverage Corp., Financial Data: Reported vs. Adjusted

Monster Beverage Corp., adjustments to financial statements

US$ in thousands

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Adjustment to Total Assets
Total assets (as reported) 9,686,522 8,293,105 7,804,784 6,202,716 5,150,352
Less: Goodwill 1,417,941 1,417,941 1,331,643 1,331,643 1,331,643
Total assets (adjusted) 8,268,581 6,875,164 6,473,141 4,871,073 3,818,709
Adjustment to Stockholders’ Equity
Stockholders’ equity (as reported) 8,228,744 7,025,041 6,566,951 5,160,860 4,171,281
Less: Goodwill 1,417,941 1,417,941 1,331,643 1,331,643 1,331,643
Stockholders’ equity (adjusted) 6,810,803 5,607,100 5,235,308 3,829,217 2,839,638

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


A consistent upward trend is observed in both reported and adjusted financial metrics from 2019 through 2023. The expansion of the balance sheet is evident in the growth of total assets and stockholders' equity, with the adjusted figures indicating that the underlying tangible asset base is growing at a faster rate than the overall reported figures.

Asset Composition and Growth
Reported total assets increased from 5,150,352 thousand US$ in 2019 to 9,686,522 thousand US$ in 2023. During the same period, adjusted total assets rose from 3,818,709 thousand US$ to 8,268,581 thousand US$. The growth rate of adjusted assets exceeds that of reported assets, suggesting that the company's expansion is driven predominantly by tangible resources rather than intangible acquisitions.
Equity Base and Tangible Net Worth
Reported stockholders' equity grew from 4,171,281 thousand US$ in 2019 to 8,228,744 thousand US$ in 2023. The adjusted stockholders' equity, which represents the tangible net worth after the removal of goodwill and intangible assets, increased from 2,839,638 thousand US$ to 6,810,803 thousand US$. This represents a significant strengthening of the company's tangible financial position over the five-year period.
Impact of Goodwill and Intangible Asset Adjustments
The variance between reported and adjusted figures remained constant at 1,331,643 thousand US$ from 2019 through 2021, before increasing to a constant 1,417,941 thousand US$ in 2022 and 2023. Because the adjustment is identical for both total assets and stockholders' equity, it is evident that the removal of these intangible assets directly reduces the reported equity by an equivalent amount.
Relative Weight of Intangible Assets
The proportion of total assets comprised of goodwill and intangibles has decreased over time. In 2019, these assets represented approximately 25.8% of total reported assets. By 2023, this proportion declined to approximately 14.6%, indicating that tangible assets are becoming a more dominant component of the company's total asset structure.

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Adjusted Financial Ratios: Removal of Goodwill (Summary)

Monster Beverage Corp., Financial Ratios: Reported vs. Adjusted

Monster Beverage Corp., adjusted financial ratios

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
Total Asset Turnover
Reported total asset turnover 0.74 0.76 0.71 0.74 0.82
Adjusted total asset turnover 0.86 0.92 0.86 0.94 1.10
Financial Leverage
Reported financial leverage 1.18 1.18 1.19 1.20 1.23
Adjusted financial leverage 1.21 1.23 1.24 1.27 1.34
Return on Equity (ROE)
Reported ROE 19.82% 16.96% 20.98% 27.31% 26.56%
Adjusted ROE 23.95% 21.25% 26.31% 36.81% 39.01%
Return on Assets (ROA)
Reported ROA 16.84% 14.37% 17.65% 22.73% 21.51%
Adjusted ROA 19.73% 17.33% 21.28% 28.94% 29.01%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).


An analysis of the financial ratios from 2019 to 2023 reveals a consistent divergence between reported figures and adjusted figures following the removal of goodwill and intangible assets. The adjusted ratios consistently present a more favorable view of operational efficiency and profitability, indicating that a substantial portion of the asset base consists of non-operating intangible assets that dilute reported performance metrics.

Asset Turnover and Operational Efficiency
The adjusted total asset turnover remains significantly higher than the reported turnover throughout the five-year period. While the reported ratio fluctuated between 0.71 and 0.82, the adjusted ratio peaked at 1.10 in 2019 and ended at 0.86 in 2023. This gap suggests that the core tangible assets are utilized more efficiently to generate revenue than the total asset base implies.
Financial Leverage and Capital Structure
Financial leverage remained relatively stable across both metrics. Reported leverage saw a slight decline from 1.23 in 2019 to 1.18 in 2023. The adjusted leverage is consistently higher, starting at 1.34 and ending at 1.21. The increase in the adjusted ratio is a direct result of reducing the total asset denominator, thereby increasing the proportion of debt relative to the adjusted asset base.
Return on Equity (ROE)
A marked improvement is observed in adjusted ROE compared to reported ROE. Reported ROE experienced a decline from 26.56% in 2019 to a low of 16.96% in 2022, before recovering to 19.82% in 2023. The adjusted ROE follows a similar trajectory but at a significantly higher magnitude, peaking at 39.01% in 2019 and remaining at 23.95% in 2023, indicating higher efficiency in generating returns on the net tangible equity.
Return on Assets (ROA)
The adjusted ROA consistently outperforms the reported ROA, highlighting the impact of goodwill on profitability metrics. Reported ROA trended downward from 21.51% in 2019 to 16.84% in 2023, with a trough of 14.37% in 2022. The adjusted ROA remained higher throughout, starting at 29.01% and ending at 19.73%, suggesting that the underlying operating assets generate stronger returns than the total balance sheet suggests.

Across all four key metrics, a common trend of decline is observed reaching a nadir in 2022, followed by a moderate recovery in 2023. The systemic difference between reported and adjusted ratios confirms that the inclusion of goodwill and intangible assets suppresses the appearance of asset productivity and profitability.

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Adjusted Total Asset Turnover

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
As Reported
Selected Financial Data (US$ in thousands)
Net sales 7,140,027 6,311,050 5,541,352 4,598,638 4,200,819
Total assets 9,686,522 8,293,105 7,804,784 6,202,716 5,150,352
Activity Ratio
Total asset turnover1 0.74 0.76 0.71 0.74 0.82
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net sales 7,140,027 6,311,050 5,541,352 4,598,638 4,200,819
Adjusted total assets 8,268,581 6,875,164 6,473,141 4,871,073 3,818,709
Activity Ratio
Adjusted total asset turnover2 0.86 0.92 0.86 0.94 1.10

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

2023 Calculations

1 Total asset turnover = Net sales ÷ Total assets
= 7,140,027 ÷ 9,686,522 = 0.74

2 Adjusted total asset turnover = Net sales ÷ Adjusted total assets
= 7,140,027 ÷ 8,268,581 = 0.86


An analysis of the asset base and corresponding turnover ratios from 2019 to 2023 reveals a consistent expansion of total assets alongside a general decline in asset utilization efficiency. The divergence between reported and adjusted figures highlights the significant impact of goodwill and intangible assets on the company's financial performance metrics.

Asset Base Expansion
Reported total assets grew from US$ 5.15 billion in 2019 to US$ 9.69 billion in 2023, representing a substantial increase in the overall balance sheet size. Adjusted total assets, which exclude intangible components, followed a similar upward trajectory, rising from US$ 3.82 billion to US$ 8.27 billion over the same period. The growth in adjusted assets suggests an increase in tangible resource investment.
Comparative Asset Turnover Analysis
A consistent premium is observed in the adjusted total asset turnover compared to the reported total asset turnover. In 2019, the adjusted turnover stood at 1.10 against a reported 0.82. By 2023, the adjusted turnover was 0.86 compared to a reported 0.74. This indicates that when intangible assets are removed from the calculation, the asset base appears more efficient at generating revenue.
Efficiency Trends and Volatility
The adjusted total asset turnover exhibits a downward trend over the five-year horizon, decreasing from 1.10 in 2019 to 0.86 in 2023. While a temporary recovery occurred in 2022, where the ratio rose to 0.92, the subsequent decline in 2023 suggests that revenue growth has not kept pace with the expansion of the tangible asset base.
Impact of Intangible Assets
The gap between reported and adjusted turnover ratios has narrowed over time, from a difference of 0.28 in 2019 to 0.12 in 2023. This convergence suggests that the relative weight of intangible assets within the total asset structure has shifted, or that the efficiency of the tangible asset base is declining toward the levels of the reported overall asset efficiency.

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Adjusted Financial Leverage

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
As Reported
Selected Financial Data (US$ in thousands)
Total assets 9,686,522 8,293,105 7,804,784 6,202,716 5,150,352
Stockholders’ equity 8,228,744 7,025,041 6,566,951 5,160,860 4,171,281
Solvency Ratio
Financial leverage1 1.18 1.18 1.19 1.20 1.23
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Adjusted total assets 8,268,581 6,875,164 6,473,141 4,871,073 3,818,709
Adjusted stockholders’ equity 6,810,803 5,607,100 5,235,308 3,829,217 2,839,638
Solvency Ratio
Adjusted financial leverage2 1.21 1.23 1.24 1.27 1.34

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

2023 Calculations

1 Financial leverage = Total assets ÷ Stockholders’ equity
= 9,686,522 ÷ 8,228,744 = 1.18

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted stockholders’ equity
= 8,268,581 ÷ 6,810,803 = 1.21


A consistent upward trajectory is observed in both reported and adjusted total assets and stockholders' equity from 2019 through 2023. Reported total assets grew from 5.15 billion US$ to 9.69 billion US$, while adjusted total assets increased from 3.82 billion US$ to 8.27 billion US$. Similarly, reported stockholders' equity nearly doubled, rising from 4.17 billion US$ to 8.23 billion US$, with adjusted equity following a similar path from 2.84 billion US$ to 6.81 billion US$.

Reported Financial Leverage
Reported financial leverage exhibits a stable and slight downward trend, decreasing from 1.23 in 2019 to 1.18 in 2023. This indicates a marginal reduction in the ratio of total assets to total equity over the five-year period.
Adjusted Financial Leverage
Adjusted financial leverage, which excludes goodwill and intangible assets, started at a higher baseline of 1.34 in 2019 and decreased more significantly to 1.21 by 2023. The fact that adjusted leverage remains higher than reported leverage confirms that intangible assets comprise a substantial portion of the equity base.
Convergence of Leverage Ratios
A notable narrowing of the gap between reported and adjusted financial leverage is evident. The variance between the two ratios was 0.11 in 2019, which compressed to 0.03 by 2023. This convergence suggests that the proportional impact of intangible assets on the company's leverage profile has diminished as the tangible asset and equity bases expanded.

The overall trend indicates a strengthening of the balance sheet, characterized by organic growth in tangible assets and equity. The reduction in adjusted financial leverage suggests a decrease in financial risk and an improved capacity to cover liabilities with tangible assets.

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Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
As Reported
Selected Financial Data (US$ in thousands)
Net income 1,630,988 1,191,624 1,377,475 1,409,594 1,107,835
Stockholders’ equity 8,228,744 7,025,041 6,566,951 5,160,860 4,171,281
Profitability Ratio
ROE1 19.82% 16.96% 20.98% 27.31% 26.56%
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net income 1,630,988 1,191,624 1,377,475 1,409,594 1,107,835
Adjusted stockholders’ equity 6,810,803 5,607,100 5,235,308 3,829,217 2,839,638
Profitability Ratio
Adjusted ROE2 23.95% 21.25% 26.31% 36.81% 39.01%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

2023 Calculations

1 ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × 1,630,988 ÷ 8,228,744 = 19.82%

2 Adjusted ROE = 100 × Net income ÷ Adjusted stockholders’ equity
= 100 × 1,630,988 ÷ 6,810,803 = 23.95%


Stockholders' equity demonstrates a consistent upward trajectory over the five-year period. Reported stockholders' equity increased from $4,171,281 thousand in 2019 to $8,228,744 thousand by the end of 2023. Adjusted stockholders' equity followed a similar growth pattern, rising from $2,839,638 thousand to $6,810,803 thousand over the same interval.

Equity Composition and Adjustment
A persistent gap exists between reported and adjusted stockholders' equity, representing the value of goodwill and intangible assets. This difference remained constant at approximately $1.33 billion from 2019 through 2021, before increasing slightly to approximately $1.42 billion in 2022 and 2023. The stability of this gap suggests that the acquisition of new intangible assets or the impairment of existing ones has been minimal relative to the overall growth of the equity base.
Return on Equity (ROE) Performance
Reported ROE peaked in 2020 at 27.31% before entering a period of decline, reaching a low of 16.96% in 2022, and subsequently recovering to 19.82% in 2023. Adjusted ROE exhibited a similar trend but maintained significantly higher absolute values, beginning at 39.01% in 2019 and ending at 23.95% in 2023.
Impact of Intangibles on Efficiency Metrics
The adjusted ROE consistently exceeds the reported ROE throughout the analyzed period. This variance indicates that the presence of goodwill and intangible assets inflates the equity denominator, thereby lowering the reported return. The more favorable adjusted ROE suggests that the underlying operational efficiency of the company's tangible capital is higher than what is reflected in the standard reported metrics.

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Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 31, 2023 Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019
As Reported
Selected Financial Data (US$ in thousands)
Net income 1,630,988 1,191,624 1,377,475 1,409,594 1,107,835
Total assets 9,686,522 8,293,105 7,804,784 6,202,716 5,150,352
Profitability Ratio
ROA1 16.84% 14.37% 17.65% 22.73% 21.51%
Adjusted for Goodwill
Selected Financial Data (US$ in thousands)
Net income 1,630,988 1,191,624 1,377,475 1,409,594 1,107,835
Adjusted total assets 8,268,581 6,875,164 6,473,141 4,871,073 3,818,709
Profitability Ratio
Adjusted ROA2 19.73% 17.33% 21.28% 28.94% 29.01%

Based on: 10-K (reporting date: 2023-12-31), 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31).

2023 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × 1,630,988 ÷ 9,686,522 = 16.84%

2 Adjusted ROA = 100 × Net income ÷ Adjusted total assets
= 100 × 1,630,988 ÷ 8,268,581 = 19.73%


An examination of the financial metrics from 2019 to 2023 reveals a consistent expansion in the asset base and a fluctuating trend in return on assets. The disparity between reported and adjusted figures indicates a substantial presence of goodwill and intangible assets, which consistently suppresses reported performance metrics relative to adjusted operational efficiency.

Asset Composition and Growth
Reported total assets grew from 5.15 billion USD in 2019 to 9.69 billion USD by 2023. During the same period, adjusted total assets increased from 3.82 billion USD to 8.27 billion USD. The gap between these two figures remained stable at approximately 1.33 billion USD from 2019 through 2021, before increasing to approximately 1.42 billion USD in 2022 and 2023. This indicates that the growth in the overall asset base is primarily driven by operating assets rather than significant increases in intangible assets or new goodwill acquisitions.
Return on Assets (ROA) Dynamics
Reported ROA exhibited a peak of 22.73% in 2020 before experiencing a decline to a low of 14.37% in 2022, followed by a recovery to 16.84% in 2023. Similarly, Adjusted ROA peaked at 29.01% in 2019 and 28.94% in 2020, decreased to 17.33% in 2022, and recovered to 19.73% in 2023. The parallel movement of both metrics suggests that the fluctuations are tied to underlying operational profitability rather than changes in the valuation of intangible assets.
Impact of Intangible Assets on Efficiency Metrics
The Adjusted ROA consistently exceeded the Reported ROA across the five-year period, illustrating that the return on tangible operating assets is significantly higher than the return on the total asset base. The variance between the two metrics was most pronounced in 2019 and 2020. As the adjusted asset base expanded relative to the comparatively static value of intangible assets, the gap between reported and adjusted ROA narrowed, reflecting a dilution of the impact of goodwill on the overall efficiency ratio.

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