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National Oilwell Varco Inc. (NYSE:NOV)

This company has been moved to the archive! The financial data has not been updated since August 3, 2016.

Analysis of Geographic Areas

Microsoft Excel

National Oilwell Varco Inc. operates in 7 regions: United States; South Korea; Singapore; United Kingdom; Brazil; Canada; and Other Countries.


Area Asset Turnover

National Oilwell Varco Inc., asset turnover by geographic area

Microsoft Excel
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
United States 2.10 3.35 4.37 5.17 3.65
South Korea 17.99 30.73 27.99 27.87 23.27
Singapore 13.27 13.30 19.68 12.02 8.38
United Kingdom 3.89 3.65 3.53 3.02 3.55
Brazil 2.68 4.48 3.00 3.10 4.32
Canada 4.68 6.52 11.37 10.07 8.08
Other Countries 8.95 10.61 8.87 7.72 10.29

Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).


The asset turnover ratios across various geographic segments exhibit significant volatility and variance, with a general trend of peak efficiency between 2012 and 2014 followed by a widespread decline in 2015. The data indicates a stark contrast in asset utilization efficiency between Asian markets and North American or European markets.

High-Efficiency Asian Markets
South Korea consistently demonstrated the highest asset turnover ratios of all regions, reaching a peak of 30.73 in 2014 before experiencing a sharp contraction to 17.99 in 2015. Singapore also showed substantial growth, with the ratio rising from 8.38 in 2011 to a peak of 19.68 in 2013, eventually settling at 13.27 by the end of the period.
North American Performance
Both the United States and Canada followed a trajectory of initial improvement followed by a significant downturn. The United States peaked at 5.17 in 2012 before declining steadily to 2.10 by 2015. Canada observed a peak of 11.37 in 2013, which subsequently dropped to 4.68 in 2015, representing a substantial reduction in asset productivity.
European and Other Regional Trends
The United Kingdom exhibited the highest level of stability, with the ratio remaining within a narrow range between 3.02 and 3.89 throughout the five-year period. Brazil showed fluctuating performance, ending at 2.68 in 2015, while the Other Countries category remained relatively consistent, fluctuating between 7.72 and 10.61.

Overall, the trend suggests a systemic decrease in asset turnover across most primary geographic areas in 2015, particularly in the United States, Canada, and South Korea, indicating a potential decrease in revenue generation relative to the asset base in those regions.

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Area Asset Turnover: United States

National Oilwell Varco Inc.; United States; area asset turnover calculation

Microsoft Excel
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Selected Financial Data (US$ in millions)
Consolidated revenues 3,640 6,097 8,003 8,297 5,449
Long-lived assets 1,735 1,818 1,830 1,606 1,493
Area Activity Ratio
Area asset turnover1 2.10 3.35 4.37 5.17 3.65

Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).

1 2015 Calculation
Area asset turnover = Consolidated revenues ÷ Long-lived assets
= 3,640 ÷ 1,735 = 2.10


Between 2011 and 2015, the operational efficiency of assets within the United States region experienced a period of significant volatility, characterized by a sharp peak in productivity followed by a sustained decline in asset utilization.

Revenue Trends
Consolidated revenues exhibited substantial growth in the early part of the period, rising from US$ 5,449 million in 2011 to a peak of US$ 8,297 million in 2012. Subsequently, a consistent downward trend occurred, with revenues contracting to US$ 8,003 million in 2013, US$ 6,097 million in 2014, and reaching a period low of US$ 3,640 million by December 31, 2015.
Long-lived Asset Movement
The investment in long-lived assets grew steadily from US$ 1,493 million in 2011 to a peak of US$ 1,830 million in 2013. Following this peak, the asset base remained relatively stable, experiencing only a slight reduction to US$ 1,735 million by 2015. The lack of a corresponding decrease in the asset base during the revenue downturn suggests a lag in asset divestment or impairment relative to the decline in sales.
Area Asset Turnover Performance
The area asset turnover ratio, which measures the efficiency of asset usage in generating revenue, peaked at 5.17 in 2012. A continuous deterioration of this ratio is observed over the following three years, falling to 4.37 in 2013, 3.35 in 2014, and ending at 2.10 in 2015. This decline indicates a significant reduction in the capacity of the United States asset base to generate sales, as the revenue stream collapsed while the long-lived asset base remained largely intact.

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Area Asset Turnover: South Korea

National Oilwell Varco Inc.; South Korea; area asset turnover calculation

Microsoft Excel
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Selected Financial Data (US$ in millions)
Consolidated revenues 1,835 3,472 3,219 3,121 2,257
Long-lived assets 102 113 115 112 97
Area Activity Ratio
Area asset turnover1 17.99 30.73 27.99 27.87 23.27

Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).

1 2015 Calculation
Area asset turnover = Consolidated revenues ÷ Long-lived assets
= 1,835 ÷ 102 = 17.99


The financial performance in South Korea between 2011 and 2015 is characterized by a period of sustained growth in revenue and operational efficiency followed by a significant contraction in the final year of the period.

Revenue Trends
Consolidated revenues exhibited a consistent upward trajectory from 2011 to 2014, rising from 2,257 million US$ to a peak of 3,472 million US$. However, this growth trend reversed sharply in 2015, with revenues falling to 1,835 million US$, representing a decline of approximately 47% from the previous year and dropping below the 2011 baseline.
Long-lived Asset Stability
Long-lived assets remained relatively stable throughout the five-year period. After an initial increase from 97 million US$ in 2011 to a peak of 115 million US$ in 2013, the asset base experienced a gradual decline, ending at 102 million US$ in 2015. The relative stability of the asset base contrasts with the high volatility observed in revenue.
Area Asset Turnover Efficiency
The area asset turnover ratio improved steadily from 23.27 in 2011 to a peak of 30.73 in 2014, indicating an increasing ability to generate revenue from the regional asset base. This efficiency gain was abruptly reversed in 2015, as the ratio plummeted to 17.99. This decline was primarily driven by the substantial drop in revenues rather than a significant change in the underlying asset value.

The overall analysis indicates that while the regional operations achieved high asset productivity through 2014, the substantial revenue collapse in 2015 severely diminished the effectiveness of the invested long-lived assets.

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Area Asset Turnover: Singapore

National Oilwell Varco Inc.; Singapore; area asset turnover calculation

Microsoft Excel
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Selected Financial Data (US$ in millions)
Consolidated revenues 1,035 1,157 1,850 1,118 721
Long-lived assets 78 87 94 93 86
Area Activity Ratio
Area asset turnover1 13.27 13.30 19.68 12.02 8.38

Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).

1 2015 Calculation
Area asset turnover = Consolidated revenues ÷ Long-lived assets
= 1,035 ÷ 78 = 13.27


The operational performance in Singapore between 2011 and 2015 was characterized by a period of rapid growth followed by a significant correction. The most prominent trend is the sharp increase in revenue and efficiency peaking in 2013, subsequently retreating to levels closer to those seen in 2012.

Revenue Trajectory
Consolidated revenues exhibited substantial growth in the early part of the period, rising from 721 million US dollars in 2011 to a peak of 1,850 million US dollars in 2013. This represents a significant surge in market activity. However, this trend reversed sharply in 2014 and 2015, with revenues falling to 1,157 million and 1,035 million US dollars, respectively.
Long-lived Asset Stability
In contrast to the volatility of revenues, long-lived assets remained relatively stable. Assets increased marginally from 86 million US dollars in 2011 to a peak of 94 million US dollars in 2013, before gradually declining to 78 million US dollars by 2015. The narrow range of asset fluctuations suggests that the revenue growth was achieved without proportional increases in capital investment.
Area Asset Turnover Efficiency
The area asset turnover ratio reflects the high correlation between revenue fluctuations and asset utilization. The ratio improved from 8.38 in 2011 to a peak of 19.68 in 2013, indicating a period of exceptional asset productivity. As revenues declined in 2014 and 2015, the turnover ratio contracted to 13.30 and 13.27, respectively. Despite the decline from the 2013 peak, the efficiency levels remained higher than the 2011 baseline.

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Area Asset Turnover: United Kingdom

National Oilwell Varco Inc.; United Kingdom; area asset turnover calculation

Microsoft Excel
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Selected Financial Data (US$ in millions)
Consolidated revenues 634 715 705 523 465
Long-lived assets 163 196 200 173 131
Area Activity Ratio
Area asset turnover1 3.89 3.65 3.53 3.02 3.55

Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).

1 2015 Calculation
Area asset turnover = Consolidated revenues ÷ Long-lived assets
= 634 ÷ 163 = 3.89


The financial performance in the United Kingdom from 2011 to 2015 is characterized by an initial phase of expansion in both revenue and asset base, followed by a contraction and a subsequent increase in operational efficiency.

Revenue Trends
Consolidated revenues exhibited a consistent growth trajectory between 2011 and 2014, rising from US$ 465 million to a peak of US$ 715 million. This period of growth was followed by a decline in 2015, where revenues decreased to US$ 634 million, indicating a contraction in market activity or pricing pressure toward the end of the analyzed period.
Long-lived Asset Management
Long-lived assets increased from US$ 131 million in 2011 to a peak of US$ 200 million in 2013, aligning with the overall growth in revenues. Following this peak, the asset base entered a downward trend, decreasing to US$ 196 million in 2014 and further to US$ 163 million by 2015. This suggests a reduction in capital expenditure or an acceleration of asset depreciation and divestment in the latter two years.
Area Asset Turnover Analysis
The area asset turnover ratio demonstrated a general upward trend despite a temporary dip to 3.02 in 2012. The ratio recovered to 3.53 in 2013 and continued to climb, reaching a five-year high of 3.89 in 2015. The increase in the ratio during 2015 is particularly notable because it occurred simultaneously with a decline in consolidated revenues. This indicates that the reduction in long-lived assets was more significant than the drop in revenue, resulting in higher asset productivity and improved efficiency in utilizing the remaining asset base to generate sales.

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Area Asset Turnover: Brazil

National Oilwell Varco Inc.; Brazil; area asset turnover calculation

Microsoft Excel
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Selected Financial Data (US$ in millions)
Consolidated revenues 605 1,299 811 503 397
Long-lived assets 226 290 270 162 92
Area Activity Ratio
Area asset turnover1 2.68 4.48 3.00 3.10 4.32

Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).

1 2015 Calculation
Area asset turnover = Consolidated revenues ÷ Long-lived assets
= 605 ÷ 226 = 2.68


The financial performance of operations in Brazil between 2011 and 2015 is characterized by a period of aggressive expansion followed by a sharp contraction. Consolidated revenues grew consistently from 2011 to 2014, peaking at 1,299 million US dollars before declining significantly in 2015. This revenue trajectory was supported by a corresponding increase in long-lived assets, which grew from 92 million US dollars in 2011 to a peak of 290 million US dollars in 2014.

Revenue and Asset Trends
A strong upward trend in revenues was observed from 2011 through 2014, with the most substantial increase occurring between 2013 and 2014. Long-lived assets followed a similar growth pattern, indicating a strategic commitment to increasing capacity in the region. However, 2015 marked a reversal, with revenues falling by approximately 53.4% and long-lived assets decreasing to 226 million US dollars.
Area Asset Turnover Analysis
The area asset turnover ratio exhibited volatility throughout the period. After an initial decrease from 4.32 in 2011 to 3.00 in 2013, the ratio surged to its peak of 4.48 in 2014. This spike indicates that revenue growth in 2014 significantly outpaced the expansion of the asset base, representing the period of highest operational efficiency. Conversely, the ratio dropped to its lowest point of 2.68 in 2015, reflecting a situation where revenue declined more rapidly than the company could reduce its long-lived asset base.
Operational Efficiency Insight
The correlation between the surge in turnover in 2014 and the subsequent crash in 2015 suggests a period of intense utilization of capacity that was not sustained. The decline in the turnover ratio in 2015 highlights a decrease in the effectiveness of asset utilization, as the asset base remained relatively high compared to the diminished revenue stream.

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Area Asset Turnover: Canada

National Oilwell Varco Inc.; Canada; area asset turnover calculation

Microsoft Excel
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Selected Financial Data (US$ in millions)
Consolidated revenues 365 645 1,398 1,319 913
Long-lived assets 78 99 123 131 113
Area Activity Ratio
Area asset turnover1 4.68 6.52 11.37 10.07 8.08

Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).

1 2015 Calculation
Area asset turnover = Consolidated revenues ÷ Long-lived assets
= 365 ÷ 78 = 4.68


The financial performance for the Canadian area from 2011 to 2015 exhibits a distinct cycle of expansion followed by a significant contraction. Between 2011 and 2013, there was a period of strong growth in both revenue and asset utilization, which was subsequently reversed by a sharp decline in the following two years.

Revenue Trends
Consolidated revenues increased steadily from US$ 913 million in 2011 to a peak of US$ 1,398 million in 2013. However, a severe downturn occurred starting in 2014, with revenues falling to US$ 645 million, and continuing to drop to US$ 365 million by December 31, 2015. This represents a total decrease of approximately 74% from the 2013 peak.
Long-lived Asset Management
Long-lived assets grew from US$ 113 million in 2011 to a peak of US$ 131 million in 2012. Following this peak, there was a gradual reduction in the asset base, ending at US$ 78 million in 2015. The reduction in assets was less precipitous than the decline in revenue, suggesting a lag between the drop in demand and the reduction of the physical asset base.
Area Asset Turnover Efficiency
The area asset turnover ratio improved from 8.08 in 2011 to a peak of 11.37 in 2013, indicating an increase in the efficiency of asset usage to generate revenue. This trend reversed sharply in 2014 and 2015, with the ratio falling to 6.52 and 4.68, respectively. The deterioration of this ratio reflects the disproportionate collapse of revenues relative to the slower decrease in long-lived assets.

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Area Asset Turnover: Other Countries

National Oilwell Varco Inc.; Other Countries; area asset turnover calculation

Microsoft Excel
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
Selected Financial Data (US$ in millions)
Consolidated revenues 6,643 8,055 6,883 5,160 4,456
Long-lived assets 742 759 776 668 433
Area Activity Ratio
Area asset turnover1 8.95 10.61 8.87 7.72 10.29

Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).

1 2015 Calculation
Area asset turnover = Consolidated revenues ÷ Long-lived assets
= 6,643 ÷ 742 = 8.95


The financial performance across the analyzed geographic areas exhibits a period of substantial revenue expansion followed by a contraction in 2015. While revenues grew consistently between 2011 and 2014, the efficiency of asset utilization fluctuated, indicating that capital investment did not always scale proportionally with income generation.

Revenue Dynamics
Consolidated revenues demonstrated a strong upward trajectory from 2011 to 2014, increasing from 4,456 million US$ to a peak of 8,055 million US$. This growth phase was followed by a notable decline in 2015, with revenues falling to 6,643 million US$, suggesting a contraction in market demand or operational scale toward the end of the period.
Long-lived Asset Evolution
The asset base experienced rapid expansion in the early part of the period, rising from 433 million US$ in 2011 to 776 million US$ in 2013. Following this peak, long-lived assets remained relatively stable, showing a slight downward trend to 742 million US$ by 2015, indicating a shift from aggressive capital expenditure to a phase of asset maintenance or slight divestment.
Area Asset Turnover Performance
The area asset turnover ratio displayed significant volatility, starting at 10.29 in 2011 and dropping to 7.72 in 2012. This initial decline coincided with a rapid increase in long-lived assets that outpaced revenue growth. The ratio recovered subsequently, reaching a period peak of 10.61 in 2014 as revenue growth accelerated while the asset base began to contract. However, the ratio declined again to 8.95 in 2015, driven by the reduction in consolidated revenues despite a nearly constant asset base.

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Consolidated revenues

National Oilwell Varco Inc., consolidated revenues by geographic area

US$ in millions

Microsoft Excel
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
United States 3,640 6,097 8,003 8,297 5,449
South Korea 1,835 3,472 3,219 3,121 2,257
Singapore 1,035 1,157 1,850 1,118 721
United Kingdom 634 715 705 523 465
Brazil 605 1,299 811 503 397
Canada 365 645 1,398 1,319 913
Other Countries 6,643 8,055 6,883 5,160 4,456
Total 14,757 21,440 22,869 20,041 14,658

Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).


Consolidated revenues exhibited a cyclical trend between 2011 and 2015, characterized by a period of expansion followed by a significant contraction. Total revenue increased from 14,658 million USD in 2011 to a peak of 22,869 million USD in 2013, before declining to 14,757 million USD by the end of 2015, effectively returning to 2011 levels.

North American Market Performance
The United States was a primary driver of early growth, with revenues peaking in 2012 at 8,297 million USD. However, a consistent downward trend followed, with revenues falling to 3,640 million USD by 2015. Canada mirrored this volatility, peaking in 2013 at 1,398 million USD before experiencing a sharp decline to 365 million USD in 2015.
Asian Market Dynamics
South Korea demonstrated steady growth from 2011 through 2014, reaching a peak of 3,472 million USD, but suffered a steep contraction to 1,835 million USD in 2015. Singapore showed an earlier peak in 2013 at 1,850 million USD, followed by a correction to 1,035 million USD by 2015.
Emerging and Other Geographic Segments
Brazil experienced the most rapid expansion relative to its size, with revenues increasing from 397 million USD in 2011 to a peak of 1,299 million USD in 2014, before dropping to 605 million USD in 2015. The United Kingdom remained the most stable regional market, maintaining a modest upward trend until 2014 and ending 2015 with 634 million USD. The "Other Countries" category grew consistently to become the largest revenue contributor by 2014, peaking at 8,055 million USD before declining to 6,643 million USD in 2015.

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Long-lived assets

National Oilwell Varco Inc., long-lived assets by geographic area

US$ in millions

Microsoft Excel
Dec 31, 2015 Dec 31, 2014 Dec 31, 2013 Dec 31, 2012 Dec 31, 2011
United States 1,735 1,818 1,830 1,606 1,493
South Korea 102 113 115 112 97
Singapore 78 87 94 93 86
United Kingdom 163 196 200 173 131
Brazil 226 290 270 162 92
Canada 78 99 123 131 113
Other Countries 742 759 776 668 433
Total 3,124 3,362 3,408 2,945 2,445

Based on: 10-K (reporting date: 2015-12-31), 10-K (reporting date: 2014-12-31), 10-K (reporting date: 2013-12-31), 10-K (reporting date: 2012-12-31), 10-K (reporting date: 2011-12-31).


Total long-lived assets exhibited a growth trajectory from 2011 to 2013, peaking at 3,408 million US dollars before entering a period of contraction through 2015. This overall trend reflects a phase of capital expansion followed by a general reduction in the asset base across the majority of geographic segments.

Domestic Asset Concentration
The United States represents the primary concentration of long-lived assets throughout the period. Assets in this region grew from 1,493 million US dollars in 2011 to a peak of 1,830 million US dollars in 2013, before declining to 1,735 million US dollars by 2015.
High-Growth Regional Volatility
Brazil showed the most aggressive growth relative to its starting position, with assets increasing from 92 million US dollars in 2011 to a peak of 290 million US dollars in 2014. This was followed by a sharp decline to 226 million US dollars in 2015, marking it as one of the most volatile geographic areas in the portfolio.
International Diversification Trends
The "Other Countries" category experienced significant expansion, rising from 433 million US dollars in 2011 to 776 million US dollars in 2013, eventually settling at 742 million US dollars in 2015. Similarly, the United Kingdom saw an increase from 131 million US dollars in 2011 to a peak of 200 million US dollars in 2013, followed by a reduction to 163 million US dollars by 2015.
Secondary Market Contractions
Long-lived assets in Canada, Singapore, and South Korea all peaked between 2012 and 2013. Canada witnessed a steady decline from 131 million US dollars in 2012 to 78 million US dollars in 2015. Singapore and South Korea followed similar patterns, with assets decreasing from their 2013 peaks to 78 million and 102 million US dollars, respectively, by the end of 2015.

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