AI Tokens
Stock Analysis on Net

United Rentals Inc. (NYSE:URI)

This company has been moved to the archive! The financial data has not been updated since January 25, 2023.

Analysis of Goodwill and Intangible Assets

Microsoft Excel

Goodwill and Intangible Asset Disclosure

United Rentals Inc., balance sheet: goodwill and intangible assets

US$ in millions

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
Goodwill 6,026 5,528 5,168 5,154 5,058
Non-compete agreements 69 65 12 24 24
Customer relationships 2,349 2,389 2,252 2,246 2,148
Trade names and associated trademarks 14 15 8 5 5
Other intangible assets, gross carrying amount 2,432 2,469 2,272 2,275 2,177
Accumulated amortization (1,980) (1,854) (1,624) (1,380) (1,093)
Other intangible assets, net carrying amount 452 615 648 895 1,084
Goodwill and other intangible assets 6,478 6,143 5,816 6,049 6,142

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


An overall increase in the combined valuation of goodwill and other intangible assets is observed over the five-year period ending December 31, 2022. After a slight contraction between 2018 and 2020, the total value rose to 6,478 million US dollars by 2022, driven primarily by a steady growth in goodwill.

Goodwill Expansion
Goodwill demonstrated a consistent upward trend, increasing from 5,058 million US dollars in 2018 to 6,026 million US dollars in 2022. This represents a cumulative growth of approximately 19%, suggesting active acquisition activity where the purchase premiums consistently exceeded the fair value of identifiable net assets.
Amortization and Net Intangible Asset Valuation
A significant divergence is evident between the gross and net carrying amounts of other intangible assets. While the gross carrying amount increased from 2,177 million US dollars in 2018 to 2,432 million US dollars in 2022, accumulated amortization grew at a faster rate, rising from -1,093 million to -1,980 million US dollars. This resulted in a substantial decline in the net carrying amount, which fell from 1,084 million US dollars in 2018 to 452 million US dollars in 2022.
Analysis of Identifiable Intangibles
Customer relationships remained the most significant identifiable intangible asset, maintaining a relatively stable range between 2,148 million and 2,389 million US dollars. Conversely, non-compete agreements experienced a sharp increase beginning in 2021, rising from 12 million US dollars in 2020 to 69 million US dollars in 2022, indicating recent strategic acquisitions or renewals of restrictive covenants.
Trade Names and Trademarks
Trade names and associated trademarks exhibited modest growth, increasing from 5 million US dollars in 2018 to 14 million US dollars in 2022, representing a small fraction of the overall intangible asset portfolio.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Adjustments to Financial Statements: Removal of Goodwill

United Rentals Inc., Financial Data: Reported vs. Adjusted

United Rentals Inc., adjustments to financial statements

US$ in millions

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
Adjustment to Total Assets
Total assets (as reported) 24,183 20,292 17,868 18,970 18,133
Less: Goodwill 6,026 5,528 5,168 5,154 5,058
Total assets (adjusted) 18,157 14,764 12,700 13,816 13,075
Adjustment to Stockholders’ Equity
Stockholders’ equity (as reported) 7,062 5,991 4,545 3,830 3,403
Less: Goodwill 6,026 5,528 5,168 5,154 5,058
Stockholders’ equity (adjusted) 1,036 463 (623) (1,324) (1,655)

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


An analysis of the financial figures from 2018 to 2022 reveals a general expansion in the asset base and a consistent strengthening of stockholders' equity. While reported totals show steady growth, the removal of goodwill and intangible assets exposes a significant reliance on non-tangible valuations and a historical period of negative tangible net worth.

Asset Composition and Trends
Reported total assets increased from 18,133 million in 2018 to 24,183 million in 2022, despite a brief contraction in 2020. Adjusted total assets mirrored this trajectory, growing from 13,075 million to 18,157 million over the same period. The gap between these two figures indicates that goodwill and intangible assets grew from 5,058 million in 2018 to 6,026 million in 2022, representing a substantial portion of the overall asset structure.
Tangible Equity Transition
A stark contrast exists between reported and adjusted stockholders' equity. Reported equity maintained a positive and upward trend, rising from 3,403 million in 2018 to 7,062 million in 2022. However, adjusted stockholders' equity was negative for three consecutive years, starting at -1,655 million in 2018. A pivot toward a positive tangible net worth occurred in 2021, with adjusted equity reaching 463 million and further increasing to 1,036 million by the end of 2022.
Financial Solvency and Risk Insights
The prevalence of negative adjusted equity between 2018 and 2020 suggests that during this period, the company's tangible assets were insufficient to cover its total liabilities. The progression from a deficit of 1,655 million to a surplus of 1,036 million in adjusted equity indicates a significant improvement in financial solvency and a reduction in the proportion of the balance sheet comprised of intangible premiums relative to total liabilities.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Adjusted Financial Ratios: Removal of Goodwill (Summary)

United Rentals Inc., Financial Ratios: Reported vs. Adjusted

United Rentals Inc., adjusted financial ratios

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
Total Asset Turnover
Reported total asset turnover 0.48 0.48 0.48 0.49 0.44
Adjusted total asset turnover 0.64 0.66 0.67 0.68 0.62
Financial Leverage
Reported financial leverage 3.42 3.39 3.93 4.95 5.33
Adjusted financial leverage 17.53 31.89 — — —
Return on Equity (ROE)
Reported ROE 29.81% 23.13% 19.58% 30.65% 32.21%
Adjusted ROE 203.19% 299.35% — — —
Return on Assets (ROA)
Reported ROA 8.70% 6.83% 4.98% 6.19% 6.04%
Adjusted ROA 11.59% 9.39% 7.01% 8.50% 8.38%

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).


The removal of goodwill and intangible assets from the financial calculations reveals a significant disparity between reported and adjusted performance metrics. This variance indicates that non-physical assets constitute a substantial portion of the total asset base, which suppresses reported efficiency and profitability ratios while masking the true leverage of the tangible asset base.

Total Asset Turnover
A consistent gap is observed between reported and adjusted asset turnover. While reported turnover remained relatively stagnant between 0.44 and 0.49 from 2018 to 2022, the adjusted turnover was significantly higher, peaking at 0.68 in 2019. The adjusted figures demonstrate that the company generates substantially more revenue per unit of tangible assets than the reported figures suggest, although a slight downward trend in adjusted efficiency is noted from 2019 to 2022.
Return on Assets (ROA)
Adjusted ROA consistently exceeds reported ROA across the entire five-year period. Both metrics exhibit a general upward trajectory, with a temporary dip in 2020. By 2022, the adjusted ROA reached 11.59%, compared to a reported ROA of 8.70%, confirming that the underlying tangible assets are more productive in generating earnings than the total asset base indicates.
Financial Leverage
Reported financial leverage showed a steady decline from 5.33 in 2018 to 3.42 in 2022, suggesting a reduction in overall risk. However, the adjusted leverage for 2021 and 2022 reveals a different reality, with figures of 31.89 and 17.53, respectively. This extreme variance highlights a high reliance on debt relative to tangible equity, although the sharp decrease between 2021 and 2022 suggests a significant strengthening of the tangible equity position.
Return on Equity (ROE)
The most dramatic divergence is observed in ROE for the final two years of the period. While reported ROE fluctuated between 23.13% and 29.81% in 2021 and 2022, the adjusted ROE reached 299.35% and 203.19%, respectively. This exponential increase is a direct result of the reduced equity denominator following the removal of goodwill, indicating an exceptionally high return on the actual tangible capital invested.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Adjusted Total Asset Turnover

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
As Reported
Selected Financial Data (US$ in millions)
Revenues 11,642 9,716 8,530 9,351 8,047
Total assets 24,183 20,292 17,868 18,970 18,133
Activity Ratio
Total asset turnover1 0.48 0.48 0.48 0.49 0.44
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Revenues 11,642 9,716 8,530 9,351 8,047
Adjusted total assets 18,157 14,764 12,700 13,816 13,075
Activity Ratio
Adjusted total asset turnover2 0.64 0.66 0.67 0.68 0.62

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).

2022 Calculations

1 Total asset turnover = Revenues ÷ Total assets
= 11,642 ÷ 24,183 = 0.48

2 Adjusted total asset turnover = Revenues ÷ Adjusted total assets
= 11,642 ÷ 18,157 = 0.64


A significant disparity exists between reported and adjusted total assets over the five-year period ending December 31, 2022. The gap between these figures reflects the impact of goodwill and intangible assets on the balance sheet. While reported assets grew from US$ 18,133 million in 2018 to US$ 24,183 million in 2022, adjusted assets followed a similar upward trajectory, increasing from US$ 13,075 million to US$ 18,157 million.

Asset Base Composition
The difference between reported and adjusted assets remained substantial throughout the period, consistently exceeding US$ 5,000 million. This discrepancy expanded to its highest point in 2022, reaching US$ 6,026 million, which indicates an increase in the volume of intangible assets relative to the core operating asset base.
Reported Total Asset Turnover
The reported asset turnover ratio demonstrated a high degree of stability from 2019 through 2022, remaining flat at 0.48. This suggests that the expansion of the total asset base was matched by a proportional increase in revenue generation.
Adjusted Total Asset Turnover
The adjusted asset turnover ratio is consistently higher than the reported ratio, confirming that the core operating assets are utilized more efficiently to generate revenue than the total asset base implies. This ratio peaked at 0.68 in 2019 before entering a gradual decline, ending at 0.64 in 2022.
Comparative Efficiency Analysis
The variance between the reported and adjusted turnover ratios illustrates the dilutive effect of goodwill and intangibles on asset efficiency metrics. The most significant divergence occurred in 2019, where the adjusted turnover outperformed the reported turnover by 0.19 points, whereas this gap narrowed slightly to 0.16 points by 2022.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Adjusted Financial Leverage

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
As Reported
Selected Financial Data (US$ in millions)
Total assets 24,183 20,292 17,868 18,970 18,133
Stockholders’ equity 7,062 5,991 4,545 3,830 3,403
Solvency Ratio
Financial leverage1 3.42 3.39 3.93 4.95 5.33
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Adjusted total assets 18,157 14,764 12,700 13,816 13,075
Adjusted stockholders’ equity 1,036 463 (623) (1,324) (1,655)
Solvency Ratio
Adjusted financial leverage2 17.53 31.89 — — —

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).

2022 Calculations

1 Financial leverage = Total assets ÷ Stockholders’ equity
= 24,183 ÷ 7,062 = 3.42

2 Adjusted financial leverage = Adjusted total assets ÷ Adjusted stockholders’ equity
= 18,157 ÷ 1,036 = 17.53


A comprehensive review of the financial position from 2018 to 2022 reveals a significant divergence between reported figures and adjusted figures, primarily driven by the impact of goodwill and intangible assets. While reported assets and equity show consistent growth, the adjusted metrics indicate a more complex risk profile regarding tangible capitalization.

Asset Composition and Intangibles
Reported total assets grew from 18,133 million US$ in 2018 to 24,183 million US$ in 2022. However, adjusted total assets remained consistently lower, ending at 18,157 million US$ in 2022. This persistent gap indicates that a substantial portion of the balance sheet is comprised of goodwill and intangible assets, which represent a significant percentage of the total asset base across the analyzed period.
Equity Erosion and Recovery
Reported stockholders' equity demonstrated a strong upward trend, increasing from 3,403 million US$ in 2018 to 7,062 million US$ in 2022. In contrast, adjusted stockholders' equity was negative from 2018 through 2020, reaching a low of -1,655 million US$ in 2018. A positive transition occurred in 2021, with adjusted equity rising to 463 million US$ and further increasing to 1,036 million US$ by 2022. This suggests that for much of the period, the value of goodwill and intangible assets exceeded the total reported equity, resulting in negative tangible net worth.
Financial Leverage Analysis
Reported financial leverage showed a steady improvement, declining from 5.33 in 2018 to 3.42 in 2022. However, the adjusted financial leverage reveals a markedly different risk profile. In 2021, the adjusted leverage ratio was 31.89, significantly higher than the reported ratio of 3.39 for the same year. While this ratio improved to 17.53 by 2022, it remains substantially elevated compared to reported levels, highlighting a high reliance on debt when intangible assets are excluded from the equity base.

The data indicates that while the reported financial health appears stable and improving, the adjusted metrics uncover a period of negative tangible equity and exceptionally high adjusted leverage. The sharp decline in adjusted financial leverage between 2021 and 2022 suggests a rapid improvement in the company's tangible solvency position.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Adjusted Return on Equity (ROE)

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
As Reported
Selected Financial Data (US$ in millions)
Net income 2,105 1,386 890 1,174 1,096
Stockholders’ equity 7,062 5,991 4,545 3,830 3,403
Profitability Ratio
ROE1 29.81% 23.13% 19.58% 30.65% 32.21%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income 2,105 1,386 890 1,174 1,096
Adjusted stockholders’ equity 1,036 463 (623) (1,324) (1,655)
Profitability Ratio
Adjusted ROE2 203.19% 299.35% — — —

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).

2022 Calculations

1 ROE = 100 × Net income ÷ Stockholders’ equity
= 100 × 2,105 ÷ 7,062 = 29.81%

2 Adjusted ROE = 100 × Net income ÷ Adjusted stockholders’ equity
= 100 × 2,105 ÷ 1,036 = 203.19%


A consistent upward trend in reported stockholders' equity is observed from 2018 through 2022, with values increasing from 3,403 million USD to 7,062 million USD. This indicates a steady expansion of the total book value over the five-year period.

Stockholders' Equity Divergence
A significant variance exists between reported and adjusted stockholders' equity. From 2018 to 2020, adjusted equity remained in negative territory, starting at -1,655 million USD and improving to -623 million USD by 2020. This negative balance indicates that the value of goodwill and intangible assets exceeded the total reported equity during this interval. A transition to a positive adjusted equity position occurred in 2021, with the value reaching 1,036 million USD by the end of 2022.
Return on Equity (ROE) Comparison
Reported ROE demonstrated moderate volatility, peaking at 32.21% in 2018 and reaching a low of 19.58% in 2020, before stabilizing at 29.81% in 2022. Adjusted ROE was only applicable once adjusted equity became positive in 2021. During the 2021-2022 period, Adjusted ROE reached exceptionally high levels of 299.35% and 203.19%, respectively. The extreme divergence between the reported and adjusted figures is attributable to the significantly reduced equity denominator used in the adjusted calculation, which removes the impact of goodwill and intangible assets.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?


Adjusted Return on Assets (ROA)

Microsoft Excel
Dec 31, 2022 Dec 31, 2021 Dec 31, 2020 Dec 31, 2019 Dec 31, 2018
As Reported
Selected Financial Data (US$ in millions)
Net income 2,105 1,386 890 1,174 1,096
Total assets 24,183 20,292 17,868 18,970 18,133
Profitability Ratio
ROA1 8.70% 6.83% 4.98% 6.19% 6.04%
Adjusted for Goodwill
Selected Financial Data (US$ in millions)
Net income 2,105 1,386 890 1,174 1,096
Adjusted total assets 18,157 14,764 12,700 13,816 13,075
Profitability Ratio
Adjusted ROA2 11.59% 9.39% 7.01% 8.50% 8.38%

Based on: 10-K (reporting date: 2022-12-31), 10-K (reporting date: 2021-12-31), 10-K (reporting date: 2020-12-31), 10-K (reporting date: 2019-12-31), 10-K (reporting date: 2018-12-31).

2022 Calculations

1 ROA = 100 × Net income ÷ Total assets
= 100 × 2,105 ÷ 24,183 = 8.70%

2 Adjusted ROA = 100 × Net income ÷ Adjusted total assets
= 100 × 2,105 ÷ 18,157 = 11.59%


An analysis of the financial data from 2018 to 2022 reveals a consistent upward trajectory in both reported and adjusted total assets, despite a temporary contraction in 2020. The divergence between reported and adjusted figures highlights the significant impact of goodwill and intangible assets on the overall asset base and the subsequent interpretation of asset efficiency.

Asset Growth and Composition
Reported total assets increased from US$ 18,133 million in 2018 to US$ 24,183 million in 2022. Adjusted total assets followed a similar trend, rising from US$ 13,075 million to US$ 18,157 million over the same period. The difference between these figures indicates that goodwill and intangible assets grew from approximately US$ 5,058 million in 2018 to US$ 6,026 million in 2022, suggesting an expansion of non-tangible assets over the five-year window.
Return on Assets (ROA) Trends
Reported ROA exhibited volatility, declining from 6.19% in 2019 to a low of 4.98% in 2020 before recovering strongly to 8.70% by 2022. Adjusted ROA mirrored this pattern but remained consistently higher, moving from 8.50% in 2019 to 7.01% in 2020, and eventually reaching 11.59% in 2022. The Adjusted ROA consistently outperforms the Reported ROA, indicating higher profitability when non-operating intangible assets are removed from the denominator.
Analysis of Adjusted Efficiency
The gap between Reported ROA and Adjusted ROA demonstrates that goodwill and intangible assets exert a downward pressure on the reported efficiency of the asset base. The expansion of Adjusted ROA to 11.59% by 2022, compared to the Reported ROA of 8.70%, suggests that the core operating assets are generating returns at a significantly higher rate than the total balance sheet would suggest. The recovery post-2020 was more pronounced in the adjusted metric, signaling a strong improvement in the productivity of tangible assets.

AI Ask an analyst for more

Hi, I’m an AI-powered financial analyst at Stock Analysis on Net.
Without a user account, I tend to respond rather slowly.

How can I help you?