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Procter & Gamble Co. (PG) | Analysis of Revenues

Revenue Recognition Accounting Policy

Sales are recognized when revenue is realized or realizable and has been earned. Revenue transactions represent sales of inventory. The revenue recorded is presented net of sales and other taxes Procter & Gamble collects on behalf of governmental authorities. The revenue includes shipping and handling costs, which generally are included in the list price to the customer. Procter & Gamble's policy is to recognize revenue when title to the product, ownership and risk of loss transfer to the customer, which can be on the date of shipment or the date of receipt by the customer. A provision for payment discounts and product return allowances is recorded as a reduction of sales in the same period that the revenue is recognized.

Trade promotions, consisting primarily of customer pricing allowances, merchandising funds and consumer coupons, are offered through various programs to customers and consumers. Sales are recorded net of trade promotion spending, which is recognized as incurred, generally at the time of the sale. Most of these arrangements have terms of approximately one year. Accruals for expected payouts under these programs are included as accrued marketing and promotion in the accrued and other liabilities line item in the Consolidated Balance Sheets.

Source: Procter & Gamble Co., Annual Report

Revenues as Reported

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Procter & Gamble Co., Income Statement, Revenues

USD $ in millions

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  12 months ended Jun 30, 2011 Jun 30, 2010 Jun 30, 2009 Jun 30, 2008 Jun 30, 2007 Jun 30, 2006
chart Beauty
chart Grooming
chart Health Care
chart Snacks and Pet Care
chart Fabric Care and Home Care
chart Baby Care and Family Care
chart Corporate
chart Net sales

Source: Procter & Gamble Co. Annual Reports

Item Description The company
Net sales Aggregate revenue recognized during the period (derived from goods sold, services rendered, insurance premiums, or other activities that constitute an entity's earning process). For financial services companies, also includes investment and interest income, and sales and trading gains. Procter & Gamble Co.'s net sales declined from 2009 to 2010 but then increased from 2010 to 2011 exceeding 2009 level.

May 19, 2012

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