McDonald's Corp. (MCD) | Long-term (Investment) Activity

Ratios (Summary)

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McDonald's Corp., long-term (investment) activity ratios

Source: Based on data from McDonald's Corp. Annual Reports

Ratio	Description	The company
Net fixed asset turnover	An activity ratio calculated as total revenue divided by net fixed assets.	McDonald's Corp.'s net fixed asset turnover deteriorated from 2008 to 2009 but then slightly improved from 2009 to 2010.
Total asset turnover	An activity ratio calculated as total revenue divided by total assets.	McDonald's Corp.'s total asset turnover deteriorated from 2008 to 2009 but then slightly improved from 2009 to 2010.
Equity turnover	An activity ratio calculated as total revenue divided by shareholders' equity.	McDonald's Corp.'s equity turnover deteriorated from 2008 to 2009 but then slightly improved from 2009 to 2010.

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		Dec 31, 2010	Dec 31, 2009	Dec 31, 2008	Dec 31, 2007	Dec 31, 2006
	Selected Financial Data (USD $ in thousands)
	Revenues
	Net property and equipment
	Net Fixed Asset Turnover, Comparison to Industry
	McDonald's Corp.¹
	Industry, Consumer Services

Source: Based on data from McDonald's Corp. Annual Reports

2010 Calculations

¹ Net fixed asset turnover = Revenues ÷ Net property and equipment
= ÷ =

Ratio	Description	The company
Net fixed asset turnover	An activity ratio calculated as total revenue divided by net fixed assets.	McDonald's Corp.'s net fixed asset turnover deteriorated from 2008 to 2009 but then slightly improved from 2009 to 2010.

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		Dec 31, 2010	Dec 31, 2009	Dec 31, 2008	Dec 31, 2007	Dec 31, 2006
	Selected Financial Data (USD $ in thousands)
	Revenues
	Total assets
	Total Asset Turnover, Comparison to Industry
	McDonald's Corp.¹
	Industry, Consumer Services

Source: Based on data from McDonald's Corp. Annual Reports

2010 Calculations

¹ Total asset turnover = Revenues ÷ Total assets
= ÷ =

Ratio	Description	The company
Total asset turnover	An activity ratio calculated as total revenue divided by total assets.	McDonald's Corp.'s total asset turnover deteriorated from 2008 to 2009 but then slightly improved from 2009 to 2010.

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		Dec 31, 2010	Dec 31, 2009	Dec 31, 2008	Dec 31, 2007	Dec 31, 2006
	Selected Financial Data (USD $ in thousands)
	Revenues
	Shareholders’ equity
	Equity Turnover, Comparison to Industry
	McDonald's Corp.¹
	Industry, Consumer Services

Source: Based on data from McDonald's Corp. Annual Reports

2010 Calculations

¹ Equity turnover = Revenues ÷ Shareholders’ equity
= ÷ =

Ratio	Description	The company
Equity turnover	An activity ratio calculated as total revenue divided by shareholders' equity.	McDonald's Corp.'s equity turnover deteriorated from 2008 to 2009 but then slightly improved from 2009 to 2010.