Procter & Gamble Co. (PG) | Analysis of Revenues

Revenue Recognition Accounting Policy

Sales are recognized when revenue is realized or realizable and has been earned. Revenue transactions represent sales of inventory. The revenue recorded is presented net of sales and other taxes Procter & Gamble collects on behalf of governmental authorities. The revenue includes shipping and handling costs, which generally are included in the list price to the customer. Procter & Gamble's policy is to recognize revenue when title to the product, ownership and risk of loss transfer to the customer, which can be on the date of shipment or the date of receipt by the customer. A provision for payment discounts and product return allowances is recorded as a reduction of sales in the same period that the revenue is recognized.

Trade promotions, consisting primarily of customer pricing allowances, merchandising funds and consumer coupons, are offered through various programs to customers and consumers. Sales are recorded net of trade promotion spending, which is recognized as incurred, generally at the time of the sale. Most of these arrangements have terms of approximately one year. Accruals for expected payouts under these programs are included as accrued marketing and promotion in the accrued and other liabilities line item in the Consolidated Balance Sheets.

Source: Procter & Gamble Co., Annual Report

Revenues as Reported

Procter & Gamble Co., Income Statement, Revenues

USD $ in millions

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  12 months ended Jun 30, 2011 Jun 30, 2010 Jun 30, 2009 Jun 30, 2008 Jun 30, 2007 Jun 30, 2006
chart Beauty 20,157  19,491  18,789  19,515  17,889  16,687 
chart Grooming 8,025  7,631  7,543  8,254  7,437  5,114 
chart Health Care 12,033  11,493  13,623  14,578  13,381  11,831 
chart Snacks and Pet Care 3,156  3,135  3,114  4,852  4,537  4,383 
chart Fabric Care and Home Care 24,837  23,805  23,186  23,831  21,469  18,918 
chart Baby Care and Family Care 15,606  14,736  14,103  13,898  12,726  11,972 
chart Corporate (1,255) (1,353) (1,329) (1,425) (963) (683)
chart Net sales 82,559  78,938  79,029  83,503  76,476  68,222 

Source: Procter & Gamble Co. Annual Reports

Item Description The company
Net sales Aggregate revenue recognized during the period (derived from goods sold, services rendered, insurance premiums, or other activities that constitute an entity's earning process). For financial services companies, also includes investment and interest income, and sales and trading gains. Procter & Gamble Co.'s net sales declined from 2009 to 2010 but then increased from 2010 to 2011 exceeding 2009 level.

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