Adjusted Net Profit Margin
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| Oct 1, 2011 | Oct 2, 2010 | Oct 3, 2009 | Sep 27, 2008 | Sep 29, 2007 | Sep 30, 2006 | ||
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| As Reported | |||||||
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Net income attributable to The Walt Disney Company (Disney) (USD $ in millions) | |
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Revenues (USD $ in millions) | |
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Net profit margin1 | % |
% |
% |
% |
% |
% |
| Adjusted: Mark to Market Available-for-sale Securities | |||||||
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Adjusted net income attributable to The Walt Disney Company (Disney) (USD $ in millions) | |
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Revenues (USD $ in millions) | |
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Adjusted net profit margin2 | % |
% |
% |
% |
% |
% |
2011 Calculations
1 Net profit margin = 100 × Net income attributable to The Walt Disney Company (Disney) ÷ Revenues
= 100 × ÷ = %
2 Adjusted net profit margin = 100 × Adjusted net income attributable to The Walt Disney Company (Disney) ÷ Revenues
= 100 × ÷ = %
| Ratio | Description | The company |
|---|---|---|
| Adjusted net profit margin | An indicator of profitability, calculated as adjusted net income divided by revenue. | Walt Disney Co.'s adjusted net profit margin improved from 2009 to 2010 and from 2010 to 2011. |