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Panasonic Corp. (PC) | Analysis of Revenues

Revenue Recognition Accounting Policy

Panasonic generates revenue principally through the sale of consumer and industrial products, equipment, and supplies. Panasonic recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, and title and risk of loss have been transferred to the customer or services have been rendered, the sales price is fixed or determinable, and collectibility is reasonably assured.

Revenue from sales of products is generally recognized when the products are received by customers. Revenue from sales of certain products with customer acceptance provisions related to their functionality is recognized when the product is received by the customer and the specific criteria of the product functionality are successfully tested and demonstrated.

Panasonic enters into arrangements with multiple elements, which may include any combination of products, equipment, installation and maintenance. Panasonic allocates revenue to each element based on its relative fair value if such element meets the criteria for treatment as a separate unit of accounting as prescribed in the provisions of ASC 605, “Revenue Recognition.” Product revenue is generally recognized upon completion of installation or upon shipment if installation is not required. Maintenance revenue is recognized on a straight-line basis over the term of the maintenance agreement.

Panasonic’s policy is to accept product returns only in the case that the products are defective. Panasonic issues contractual product warranties under which it guarantees the performance of products delivered and services rendered for a certain period of time. A liability for the estimated product warranty related cost is established at the time revenue is recognized, and is included in “Other accrued expenses.” Estimates for accrued warranty cost are primarily based on historical experience and current information on repair cost.

Historically, Panasonic has made certain allowances related to sales to its consumer business distributors. Such allowances are generally provided to compensate the distributors for a decline in the product’s value, and are classified as a reduction of revenue on the consolidated statements of operations. Estimated price adjustments are accrued when the related sales are recognized. The estimate is made based primarily on the historical experience or specific arrangements made with the distributors.

Panasonic also occasionally offers incentive programs to its distributors in the form of rebates. These rebates are accrued at the latter of the date at which the related revenue is recognized or the date at which the incentive is offered, and are recorded as reductions of sales in accordance with the provisions of ASC 605.

Taxes collected from customers and remitted to governmental authorities are accounted for on a net basis and therefore are excluded from revenues in the consolidated statements of operations.

Source: Panasonic Corp., Annual Report

Revenues as Reported

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Panasonic Corp., Income Statement, Revenues

USD $ in millions, translated from JPY ¥

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  12 months ended Mar 31, 2011 Mar 31, 2010 Mar 31, 2009 Mar 31, 2008 Mar 31, 2007 Mar 31, 2006
chart Digital AVC Networks
chart Home Appliances
chart PEW and PanaHome
chart Components and Devices
chart SANYO
chart Other
chart JVC
chart Sales

Source: Panasonic Corp. Annual Reports

Item Description The company
Sales Aggregate revenue recognized during the period (derived from goods sold, services rendered, insurance premiums, or other activities that constitute an entity's earning process). For financial services companies, also includes investment and interest income, and sales and trading gains. Panasonic Corp.'s sales increased from 2009 to 2010 and from 2010 to 2011.

May 24, 2012

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