Stock Analysis on Net

Diageo PLC (NYSE:DEO)

This company has been moved to the archive! The financial data has not been updated since August 12, 2014.

Capital Asset Pricing Model (CAPM)

Microsoft Excel

Capital asset pricing model (CAPM) indicates what should be the expected or required rate of return on risky assets like Diageo PLC common stock.


Rates of Return

Diageo PLC, monthly rates of return

Microsoft Excel
Diageo PLC (DEO) Standard & Poor’s 500 (S&P 500)
t Date PriceDEO,t1 DividendDEO,t1 RDEO,t2 PriceS&P 500,t RS&P 500,t3
Jul 31, 2008 $70.38 1,267.38
1. Aug 31, 2008 $74.40 5.71% 1,282.83 1.22%
2. Sep 30, 2008 $68.86 $1.5526 -5.36% 1,166.36 -9.08%
3. Oct 31, 2008 $62.19 -9.69% 968.75 -16.94%
. . . . . . .
. . . . . . .
. . . . . . .
70. May 31, 2014 $128.79 4.89% 1,923.57 2.10%
71. Jun 30, 2014 $127.27 -1.18% 1,960.23 1.91%
Average (R): 1.25% 0.74%
Standard deviation: 5.38% 5.02%
Diageo PLC (DEO) Standard & Poor’s 500 (S&P 500)
t Date PriceDEO,t1 DividendDEO,t1 RDEO,t2 PriceS&P 500,t RS&P 500,t3
Jul 31, 2008 $70.38 1,267.38
1. Aug 31, 2008 $74.40 5.71% 1,282.83 1.22%
2. Sep 30, 2008 $68.86 $1.5526 -5.36% 1,166.36 -9.08%
3. Oct 31, 2008 $62.19 -9.69% 968.75 -16.94%
4. Nov 30, 2008 $56.37 -9.36% 896.24 -7.48%
5. Dec 31, 2008 $56.74 0.66% 903.25 0.78%
6. Jan 31, 2009 $54.34 -4.23% 825.88 -8.57%
7. Feb 28, 2009 $46.49 -14.45% 735.09 -10.99%
8. Mar 31, 2009 $44.75 $0.792 -2.04% 797.87 8.54%
9. Apr 30, 2009 $47.85 6.93% 872.81 9.39%
10. May 31, 2009 $54.56 14.02% 919.14 5.31%
11. Jun 30, 2009 $57.25 4.93% 919.32 0.02%
12. Jul 31, 2009 $62.38 8.96% 987.48 7.41%
13. Aug 31, 2009 $62.04 -0.55% 1,020.62 3.36%
14. Sep 30, 2009 $61.49 $1.4453 1.44% 1,057.08 3.57%
15. Oct 31, 2009 $65.02 5.74% 1,036.19 -1.98%
16. Nov 30, 2009 $67.61 3.98% 1,095.63 5.74%
17. Dec 31, 2009 $69.41 2.66% 1,115.10 1.78%
18. Jan 31, 2010 $67.19 -3.20% 1,073.87 -3.70%
19. Feb 28, 2010 $65.28 -2.84% 1,104.49 2.85%
20. Mar 31, 2010 $67.45 $0.9161 4.73% 1,169.43 5.88%
21. Apr 30, 2010 $68.14 1.02% 1,186.69 1.48%
22. May 31, 2010 $61.28 -10.07% 1,089.41 -8.20%
23. Jun 30, 2010 $62.74 2.38% 1,030.71 -5.39%
24. Jul 31, 2010 $69.88 11.38% 1,101.60 6.88%
25. Aug 31, 2010 $65.50 -6.27% 1,049.33 -4.74%
26. Sep 30, 2010 $69.01 $1.4638 7.59% 1,141.20 8.76%
27. Oct 31, 2010 $74.00 7.23% 1,183.26 3.69%
28. Nov 30, 2010 $71.66 -3.16% 1,180.55 -0.23%
29. Dec 31, 2010 $74.33 3.73% 1,257.64 6.53%
30. Jan 31, 2011 $76.80 3.32% 1,286.12 2.26%
31. Feb 28, 2011 $78.26 1.90% 1,327.22 3.20%
32. Mar 31, 2011 $76.22 $0.996 -1.33% 1,325.83 -0.10%
33. Apr 30, 2011 $81.37 6.76% 1,363.61 2.85%
34. May 31, 2011 $85.09 4.57% 1,345.20 -1.35%
35. Jun 30, 2011 $81.87 -3.78% 1,320.64 -1.83%
36. Jul 31, 2011 $81.24 -0.77% 1,292.28 -2.15%
37. Aug 31, 2011 $80.26 -1.21% 1,218.89 -5.68%
38. Sep 30, 2011 $75.93 $1.6309 -3.36% 1,131.42 -7.18%
39. Oct 31, 2011 $82.88 9.15% 1,253.30 10.77%
40. Nov 30, 2011 $85.61 3.29% 1,246.96 -0.51%
41. Dec 31, 2011 $87.42 2.11% 1,257.60 0.85%
42. Jan 31, 2012 $88.59 1.34% 1,312.41 4.36%
43. Feb 29, 2012 $95.56 $1.0482 9.05% 1,365.68 4.06%
44. Mar 31, 2012 $96.50 0.98% 1,408.47 3.13%
45. Apr 30, 2012 $101.12 4.79% 1,397.91 -0.75%
46. May 31, 2012 $95.34 -5.72% 1,310.33 -6.27%
47. Jun 30, 2012 $103.07 8.11% 1,362.16 3.96%
48. Jul 31, 2012 $106.90 3.72% 1,379.32 1.26%
49. Aug 31, 2012 $109.22 2.17% 1,406.58 1.98%
50. Sep 30, 2012 $112.73 $1.7084 4.78% 1,440.67 2.42%
51. Oct 31, 2012 $114.24 1.34% 1,412.16 -1.98%
52. Nov 30, 2012 $119.57 4.67% 1,416.18 0.28%
53. Dec 31, 2012 $116.58 -2.50% 1,426.19 0.71%
54. Jan 31, 2013 $119.30 2.33% 1,498.11 5.04%
55. Feb 28, 2013 $119.71 $1.1272 1.29% 1,514.68 1.11%
56. Mar 31, 2013 $125.84 5.12% 1,569.19 3.60%
57. Apr 30, 2013 $122.20 -2.89% 1,597.57 1.81%
58. May 31, 2013 $118.26 -3.22% 1,630.74 2.08%
59. Jun 30, 2013 $114.95 -2.80% 1,606.28 -1.50%
60. Jul 31, 2013 $125.33 9.03% 1,685.73 4.95%
61. Aug 31, 2013 $122.68 $1.7925 -0.68% 1,632.97 -3.13%
62. Sep 30, 2013 $127.08 3.59% 1,681.55 2.97%
63. Oct 31, 2013 $127.59 0.40% 1,756.54 4.46%
64. Nov 30, 2013 $127.67 0.06% 1,805.81 2.80%
65. Dec 31, 2013 $132.42 3.72% 1,848.36 2.36%
66. Jan 31, 2014 $120.05 -9.34% 1,782.59 -3.56%
67. Feb 28, 2014 $125.71 $1.2986 5.80% 1,859.45 4.31%
68. Mar 31, 2014 $124.59 -0.89% 1,872.34 0.69%
69. Apr 30, 2014 $122.78 -1.45% 1,883.95 0.62%
70. May 31, 2014 $128.79 4.89% 1,923.57 2.10%
71. Jun 30, 2014 $127.27 -1.18% 1,960.23 1.91%
Average (R): 1.25% 0.74%
Standard deviation: 5.38% 5.02%

Show all

1 Data in US$ per share of common stock, adjusted for splits and stock dividends.

2 Rate of return on common stock of DEO during period t

3 Rate of return on S&P 500 (the market portfolio proxy) during period t


Variance and Covariance

Diageo PLC, calculation of variance and covariance of returns

Microsoft Excel
t Date RDEO,t RS&P 500,t (RDEO,tRDEO)2 (RS&P 500,tRS&P 500)2 (RDEO,tRDEO)×(RS&P 500,tRS&P 500)
1. Aug 31, 2008 5.71% 1.22% 19.87 0.23 2.12
2. Sep 30, 2008 -5.36% -9.08% 43.74 96.49 64.96
3. Oct 31, 2008 -9.69% -16.94% 119.69 312.80 193.50
. . . . . . .
. . . . . . .
. . . . . . .
70. May 31, 2014 4.89% 2.10% 13.26 1.85 4.95
71. Jun 30, 2014 -1.18% 1.91% 5.93 1.35 -2.83
Total (Σ): 2,025.99 1,765.03 1,405.57
t Date RDEO,t RS&P 500,t (RDEO,tRDEO)2 (RS&P 500,tRS&P 500)2 (RDEO,tRDEO)×(RS&P 500,tRS&P 500)
1. Aug 31, 2008 5.71% 1.22% 19.87 0.23 2.12
2. Sep 30, 2008 -5.36% -9.08% 43.74 96.49 64.96
3. Oct 31, 2008 -9.69% -16.94% 119.69 312.80 193.50
4. Nov 30, 2008 -9.36% -7.48% 112.63 67.71 87.33
5. Dec 31, 2008 0.66% 0.78% 0.36 0.00 -0.02
6. Jan 31, 2009 -4.23% -8.57% 30.07 86.67 51.05
7. Feb 28, 2009 -14.45% -10.99% 246.50 137.75 184.27
8. Mar 31, 2009 -2.04% 8.54% 10.85 60.79 -25.68
9. Apr 30, 2009 6.93% 9.39% 32.19 74.80 49.07
10. May 31, 2009 14.02% 5.31% 163.04 20.83 58.28
11. Jun 30, 2009 4.93% 0.02% 13.51 0.52 -2.66
12. Jul 31, 2009 8.96% 7.41% 59.39 44.49 51.41
13. Aug 31, 2009 -0.55% 3.36% 3.24 6.82 -4.70
14. Sep 30, 2009 1.44% 3.57% 0.04 8.00 0.53
15. Oct 31, 2009 5.74% -1.98% 20.13 7.40 -12.20
16. Nov 30, 2009 3.98% 5.74% 7.45 24.93 13.63
17. Dec 31, 2009 2.66% 1.78% 1.98 1.07 1.46
18. Jan 31, 2010 -3.20% -3.70% 19.83 19.72 19.77
19. Feb 28, 2010 -2.84% 2.85% 16.78 4.44 -8.63
20. Mar 31, 2010 4.73% 5.88% 12.06 26.38 17.84
21. Apr 30, 2010 1.02% 1.48% 0.05 0.54 -0.17
22. May 31, 2010 -10.07% -8.20% 128.18 79.95 101.23
23. Jun 30, 2010 2.38% -5.39% 1.27 37.60 -6.92
24. Jul 31, 2010 11.38% 6.88% 102.54 37.63 62.11
25. Aug 31, 2010 -6.27% -4.74% 56.58 30.13 41.29
26. Sep 30, 2010 7.59% 8.76% 40.19 64.18 50.79
27. Oct 31, 2010 7.23% 3.69% 35.72 8.65 17.58
28. Nov 30, 2010 -3.16% -0.23% 19.50 0.95 4.30
29. Dec 31, 2010 3.73% 6.53% 6.11 33.48 14.30
30. Jan 31, 2011 3.32% 2.26% 4.28 2.31 3.15
31. Feb 28, 2011 1.90% 3.20% 0.42 6.01 1.59
32. Mar 31, 2011 -1.33% -0.10% 6.70 0.72 2.20
33. Apr 30, 2011 6.76% 2.85% 30.28 4.43 11.59
34. May 31, 2011 4.57% -1.35% 11.01 4.38 -6.95
35. Jun 30, 2011 -3.78% -1.83% 25.39 6.60 12.95
36. Jul 31, 2011 -0.77% -2.15% 4.10 8.36 5.85
37. Aug 31, 2011 -1.21% -5.68% 6.05 41.25 15.80
38. Sep 30, 2011 -3.36% -7.18% 21.32 62.73 36.57
39. Oct 31, 2011 9.15% 10.77% 62.39 100.57 79.22
40. Nov 30, 2011 3.29% -0.51% 4.16 1.56 -2.55
41. Dec 31, 2011 2.11% 0.85% 0.74 0.01 0.09
42. Jan 31, 2012 1.34% 4.36% 0.01 13.07 0.30
43. Feb 29, 2012 9.05% 4.06% 60.79 10.99 25.85
44. Mar 31, 2012 0.98% 3.13% 0.07 5.71 -0.65
45. Apr 30, 2012 4.79% -0.75% 12.48 2.23 -5.28
46. May 31, 2012 -5.72% -6.27% 48.58 49.12 48.85
47. Jun 30, 2012 8.11% 3.96% 46.97 10.32 22.01
48. Jul 31, 2012 3.72% 1.26% 6.06 0.27 1.27
49. Aug 31, 2012 2.17% 1.98% 0.84 1.52 1.13
50. Sep 30, 2012 4.78% 2.42% 12.42 2.82 5.92
51. Oct 31, 2012 1.34% -1.98% 0.01 7.41 -0.23
52. Nov 30, 2012 4.67% 0.28% 11.64 0.21 -1.57
53. Dec 31, 2012 -2.50% 0.71% 14.10 0.00 0.14
54. Jan 31, 2013 2.33% 5.04% 1.16 18.48 4.64
55. Feb 28, 2013 1.29% 1.11% 0.00 0.13 0.01
56. Mar 31, 2013 5.12% 3.60% 14.95 8.15 11.04
57. Apr 30, 2013 -2.89% 1.81% 17.20 1.13 -4.42
58. May 31, 2013 -3.22% 2.08% 20.06 1.78 -5.97
59. Jun 30, 2013 -2.80% -1.50% 16.43 5.03 9.09
60. Jul 31, 2013 9.03% 4.95% 60.46 17.66 32.68
61. Aug 31, 2013 -0.68% -3.13% 3.76 15.00 7.51
62. Sep 30, 2013 3.59% 2.97% 5.44 4.98 5.20
63. Oct 31, 2013 0.40% 4.46% 0.73 13.81 -3.17
64. Nov 30, 2013 0.06% 2.80% 1.42 4.25 -2.46
65. Dec 31, 2013 3.72% 2.36% 6.08 2.60 3.98
66. Jan 31, 2014 -9.34% -3.56% 112.27 18.51 45.58
67. Feb 28, 2014 5.80% 4.31% 20.63 12.73 16.21
68. Mar 31, 2014 -0.89% 0.69% 4.60 0.00 0.11
69. Apr 30, 2014 -1.45% 0.62% 7.33 0.02 0.33
70. May 31, 2014 4.89% 2.10% 13.26 1.85 4.95
71. Jun 30, 2014 -1.18% 1.91% 5.93 1.35 -2.83
Total (Σ): 2,025.99 1,765.03 1,405.57

Show all

VarianceDEO = Σ(RDEO,tRDEO)2 ÷ (71 – 1)
= 2,025.99 ÷ (71 – 1)
= 28.94

VarianceS&P 500 = Σ(RS&P 500,tRS&P 500)2 ÷ (71 – 1)
= 1,765.03 ÷ (71 – 1)
= 25.21

CovarianceDEO, S&P 500 = Σ(RDEO,tRDEO)×(RS&P 500,tRS&P 500) ÷ (71 – 1)
= 1,405.57 ÷ (71 – 1)
= 20.08


Systematic Risk (β) Estimation

Microsoft Excel
VarianceDEO 28.94
VarianceS&P 500 25.21
CovarianceDEO, S&P 500 20.08
Correlation coefficientDEO, S&P 5001 0.74
βDEO2 0.80
αDEO3 0.66%

Calculations

1 Correlation coefficientDEO, S&P 500
= CovarianceDEO, S&P 500 ÷ (Standard deviationDEO × Standard deviationS&P 500)
= 20.08 ÷ (5.38% × 5.02%)
= 0.74

2 βDEO
= CovarianceDEO, S&P 500 ÷ VarianceS&P 500
= 20.08 ÷ 25.21
= 0.80

3 αDEO
= AverageDEO – βDEO × AverageS&P 500
= 1.25%0.80 × 0.74%
= 0.66%


Expected Rate of Return

Microsoft Excel
Assumptions
Rate of return on LT Treasury Composite1 RF 4.70%
Expected rate of return on market portfolio2 E(RM) 13.52%
Systematic risk (β) of Diageo PLC common stock βDEO 0.80
 
Expected rate of return on Diageo PLC common stock3 E(RDEO) 11.72%

1 Unweighted average of bid yields on all outstanding fixed-coupon U.S. Treasury bonds neither due or callable in less than 10 years (risk-free rate of return proxy).

2 See details »

3 E(RDEO) = RF + βDEO [E(RM) – RF]
= 4.70% + 0.80 [13.52%4.70%]
= 11.72%